Brush Script
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| Category | Casual script |
|---|---|
| [[Type design#Profession|DesignerTemplate:Pluralize from text]] | Robert E. Smith |
| Foundry | American Type Founders |
| Date created | 1942 |
Brush Script is a casual connecting script typeface designed in 1942 by Robert E. Smith for the American Type Founders (ATF). The face exhibits an expressive graphic stroke emulating the look of handwritten letters with an ink brush. Lowercase letters are deliberately irregular to further reinforce the look of handwritten text. The typeface was introduced in 1942 and saw near immediate success with advertisers, retailers, and in posters. Its popularity continued through the 1950s, and waned as influence of the International Typographic Style grew in the 1960s. The typeface has regained considerable popularity for its nostalgic association with the post WW2 era.
Along with Dom Casual and Mistral, it is one of the best-known casual script typefaces. Brush script reflects developments in script typography that are influenced by handwriting traditions and commercial printing practices.
Reception
Brush Script was named #3 in "Least Favorite" nomination in 2007 designers' survey, conducted by Anthony Cahalan. "Least Favorite" is defined as "misused or overused", "ugly", "boring, dated, impractical or clichéd", "dislike or blind hatred".[1]
Brush Script was rated #5 in "The 8 Worst Fonts In The World" list in Simon Garfield's 2010 book Just My Type.[2]
See also
References
- ^ Page Module:Citation/CS1/styles.css has no content.Cahalan, Anthony (February 17, 2008). The Typographic Papers Series Volume 1: Type, Trends and Fashion: A Study of the Late Twentieth Century - Proliferation of Typefaces. Mark Batty Publisher. ISBN 978-0979554612.
- ^ Page Module:Citation/CS1/styles.css has no content.Garfield, Simon (October 2010). Just My Type. Profile. ISBN 978-1846683015.
- Jaspert, W. Pincus, W. Turner Berry and A.F. Johnson. The Encyclopedia of Type Faces. Blandford Press Ltd.: 1953, 1983. Template:ISBN.
External links
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