Diapers.com

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Diapers.com
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Type of site
Retailer
Founded2005 in Montclair, New Jersey
DissolvedScript error: No such module "Date time".
Area servedUnited States & 67 other countries
[[Organizational founder|FounderTemplate:Pluralize from text]]Marc Lore and Vinit Bharara
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  • Emilie Arel Scott (CEO)
  • Dave Lakshmanan (CTO)
  • Randy Greben (CFO & GM)
  • Jennifer Clarke (VP, HR)
  • Mike Scelzo (VP, Customer Care)
  • Cate Khan (VP, Merch & Buying)
  • David Czehut (VP, Marketplace & Operations)
  • Arlene Hong (General Counsel)
URLwww.diapers.com

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Diapers.com was an online specialty retailer for baby products from 2005 to 2017. It was founded by Marc Lore and Vinit Bharara in Montclair, New Jersey. Initially named 1800DIAPERS, the company set out delivering consumables, such as diapers, wipes, and formula. It used Kiva robots for warehouse automation and a combination of UPS Ground and FedEx delivery. In late 2008, Diapers.com expanded its selection of baby products, including clothes, car seats, strollers, and toys.[1][2]

Diapers.com was ranked #35 overall, #1 for Retail, #3 in NY-NJ-PA, and #5 Top Indian Run Companies by Inc. magazine in 2009.[3] The company's headquarters were located at Exchange Place in Jersey City, New Jersey.[4]

Amazon.com acquired parent Quidsi, Inc. for $545 million on November 8, 2010. Prior to Amazon's purchase, Amazon sold diapers at steep losses in order to undercut Diapers.com and drive down the purchase price of the company.[5][6]

In March 2017, Amazon.com announced the shutdown of Diapers.com and all other Quidsi sites as of April 19, 2017,[7] due to lack of profitability.[8] On April 20, 2017, Quidsi.com, Diapers.com, Soap.com, Wag.com, BeautyBar.com, Casa.com, and YoYo.com were relocated to Amazon.com, and were available at their former URLs. These URLs no longer work.

History

Marc Lore and Vinit Bharara started Diapers.com in 2005. At launch, the company sold diapers, targeting mothers with children up to age 3. In its first year, the company sold $2.5 million in diapers and formula.[9]

Lore and Bharara opened a formal office in Montclair, New Jersey, in 2006, and the following year hired their first full-time employee.[citation needed]

Originally created as 1800Diapers in 2005, the company later became Diapers.com and expanded to include Soap.com as well as other sites under the parent company Quidsi, Inc. Diapers, Inc. changed its name to Quidsi in 2009.[10][11] Amazon.com acquired Quidsi, Inc. for $545 million on November 8, 2010.[12] However, it continued to operate independently and follow an integration model similar to the one Amazon uses with Zappos.com until April 2017.[13]

Acquisition by Amazon

Before their acquisition of Diapers.com, Amazon.com started a price war[14] against them, which has been described as predatory pricing and enshittification tactics.[15]


References

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  1. ^ Page Module:Citation/CS1/styles.css has no content."diapers.com". diapers.com. Archived from the original on 2017-04-19.
  2. ^ "Diapers.com | About Us - Archived Link "
  3. ^ "Inc 500 - Fastest Growing Online Retailers in America"
  4. ^ Page Module:Citation/CS1/styles.css has no content."quidsi.com". Archived from the original on 2017-03-18. Retrieved 2019-07-24.
  5. ^ Page Module:Citation/CS1/styles.css has no content."Amazon Emails Show Effort to Weaken Diapers.com Before Buying It". bloomberg.com. 2020. Archived from the original on 2024-11-22.
  6. ^ Page Module:Citation/CS1/styles.css has no content.Oremus, Will (2013-10-10). "The Time Jeff Bezos Went Thermonuclear on Diapers.com". Slate. ISSN 1091-2339.
  7. ^ Page Module:Citation/CS1/styles.css has no content."Quidsi FAQ". amazon.com. March 2017. Retrieved 26 April 2017.
  8. ^ Page Module:Citation/CS1/styles.css has no content.Soper, Spencer; Son, Hugh (29 March 2017). "Amazon Closes Money-Losing Quidsi to Narrow Focus on Groceries". Bloomberg.com. Retrieved 3 April 2017.
  9. ^ Page Module:Citation/CS1/styles.css has no content.Coster, Helen. "Diapers.com Rocks Online Retailing". forbes.com. Retrieved 30 March 2016.
  10. ^ Page Module:Citation/CS1/styles.css has no content."Company Overview of Quidsi, Inc". www.bloomberg.com. Retrieved 2019-02-22.
  11. ^ Page Module:Citation/CS1/styles.css has no content.Mohan, Pavithra (2016-08-08). "What you should know about Jet CEO Marc Lore". Fast Company. Archived from the original on February 23, 2019.
  12. ^ Page Module:Citation/CS1/styles.css has no content."Amazon to shutter Diapers.com parent Quidsi, cites lack of profits 7 years after $545M acquisition". GeekWire. 2017-03-29. Retrieved 2019-02-22.
  13. ^ Page Module:Citation/CS1/styles.css has no content."Confirmed: Amazon Spends $545 Million On Diapers.com Parent Quidsi". TechCrunch. Retrieved 2019-02-22.
  14. ^ Page Module:Citation/CS1/styles.css has no content.Team, Aston Baby (2017-01-23). "What Happened to Diapers.com?". Aston Baby. Retrieved 2024-01-16.
  15. ^ Page Module:Citation/CS1/styles.css has no content.Doctorow, Cory (2025). Enshittification: Why Everything Suddenly Got Worse and What to Do About It. MCD Farrar, Straus and Giroux. p. 72. ISBN 978-0-374-61932-9. OCLC 1530163694.


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