WMGN
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Broadcast area | Madison metropolitan area |
|---|---|
| [[Frequency|FrequencTemplate:Pluralize from text]] | 98.1 MHz |
| Branding | Magic 98 |
| Programming | |
| Format | Adult contemporary |
| Affiliations | Premiere Networks |
| Ownership | |
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|
| WHIT, WJJO, WJQM, WLMV, WOZN, WRIS-FM WWQM-FM | |
| History | |
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|
Call sign meaning | Magic Ninety-Eight |
| Technical information[1] | |
Licensing authority | FCC |
| 41900 | |
| Class | B |
| ERP | 36,000 watts |
| HAAT | 176 meters (577 ft) |
| Links | |
Public license information | Template:FCC Licensing and Management System facility |
| Webcast | Listen live |
| Website | www |
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WMGN (98.1 FM) is a commercial radio station licensed to Madison, Wisconsin, United States, known as "Magic 98". It is owned by Mid-West Family Broadcasting and broadcasts an adult contemporary radio format. WMGN's transmitter is sited off County Highway MM, near U.S. Route 14 in Fitchburg. The studios and offices are on Rayovac Drive in Madison.
History
The station signed on the air in September 1948[2] as WISC-FM. It was mostly simulcast with sister station WISC 1480 AM (now WLMV). WISC-AM-FM were owned by Radio Wisconsin, Inc., with offices in the Commercial State Bank Building. WISC-FM was the second commercial FM station in Madison, going on the air a year after 101.5 WIBA-FM.
WISC-AM-FM slightly changed their call signs to WISM-AM-FM in 1959.[3] They were network affiliates of the Mutual Broadcasting System. By the late 1960s, WISM-FM had a separate easy listening format, that was largely automated.
By the 1980s, the easy listening format was attracting mostly older listeners. To gain a younger audience, WISM-FM flipped to soft rock as "Movin' Easy 98 FM".[4] On December 1, 1983, the station changed its call letters to WMGN with the moniker "Magic 98".[5] The format switched to soft adult contemporary music. Over time, the tempo picked up and WMGN became a Mainstream AC station.
Christmas Music
WMGN is one of the few AC stations in the U.S. that does not switch to all-Christmas music for most of November and December. The all-holiday music format in Madison is heard on iHeartMedia’s 92.1 WXXM, Audacy’s 105.1 WMHX and non-commercial Christian Contemporary station 102.5 WNWC-FM, owned by the University of Northwestern – St. Paul. WMGN only switches to all-Christmas music a few days before December 25, calling it "The 98 Hours of Christmas", tying in its dial position.
References
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- ^ Page Module:Citation/CS1/styles.css has no content."Facility Technical Data for WMGN". Licensing and Management System. Federal Communications Commission.
- ^ Broadcasting Yearbook 1951 page 327, Broadcasting & Cable
- ^ Page Module:Citation/CS1/styles.css has no content."FCC history cards". Retrieved February 26, 2021.
- ^ Page Module:Citation/CS1/styles.css has no content."Wisconsin Broadcasters Hall of Fame: Bill Vancil". Retrieved February 26, 2021.
- ^ Page Module:Citation/CS1/styles.css has no content."Magic 98 History". Retrieved February 26, 2021.
External links
- WMGN official website
- Template:FCC Licensing and Management System facility
- WMGN in Nielsen Audio's FM station database
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