WooCommerce

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WooCommerce
[[Programmer|Original authorTemplate:Pluralize from text]]Mike Jolley, James Koster
[[Programmer|DeveloperTemplate:Pluralize from text]]Automattic
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Written inPHP
Operating systemUnix-like, Windows
Typee-commerce
LicenseGPL
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WooCommerce is an open-source e-commerce plugin for WordPress. It is designed for online merchants of all sizes using WordPress. Launched on September 27, 2011,[3] the plugin quickly became popular for its simplicity to install and customize and for the market position of the base product as freeware (even though many of its optional extensions are paid and proprietary). WooCommerce is developed and supported by Woo and includes contributions from a global community of developers.[4]

History

WooCommerce was first developed by WordPress theme developer WooThemes,[5] who hired Mike Jolley and James Koster, developers at Jigowatt, to work on a fork of Jigoshop[6][7] that became WooCommerce.[8] As of October 2024, WooCommerce is used by 9.2% of all websites, according to W3Techs..[9]

In November 2014, the first WooConf, a conference focusing on eCommerce using WooCommerce, was held in San Francisco, California. It attracted 300 attendees.[10][non-primary source needed]

In May 2015, WooThemes and WooCommerce were acquired by Automattic, operator of WordPress.com and core contributor to the WordPress software.[11]

In December 2020, WooCommerce acquired MailPoet, a popular WordPress newsletter management plugin.[12] Subsequently, WooCommerce launched the WooCommerce Mobile App for iOS and Android. The app lets WooCommerce store owners view and manage their stores from mobile devices.[13]

On October 31, 2023, WooCommerce changed its branding to Woo. Woo is how Automattic starts referring to the brand/company, while WooCommerce is the open-source e-commerce platform for WordPress — Woo's core product.[14]

Usage

WooCommerce is used by a number of high-traffic websites.[15] For the 3rd week of September 2015, Trends indicated that WooCommerce ran on 30%[16] of e-commerce sites and millions of active installs.[17][18] According to W3Techs, WooCommerce is used by 9.2% of all websites in October 2024.[19]

Since Automattic's acquisition, WooCommerce has kept gaining market share to become one of the leading E-commerce platforms on the Internet.[20]

Extensions

WooCommerce has attracted significant popularity because the base product, in addition to many extensions and plugins, is free and open-source. WooCommerce has hundreds of extensions and over 1,000 plugins.[21] In addition, there are thousands of paid add-ons available at fixed prices. Many Premium Themes now offer capability with WooCommerce as well as plugins that make a theme framework compatible.[22]

Revenues

A study conducted in 2017 by Todd Wilkins, Head of WooCommerce, suggests that WooCommerce stores would collectively account for nearly $10 billion in sales.[23]

See also

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References

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  1. ^ Page Module:Citation/CS1/styles.css has no content."WooCommerce Has Arrived". WooCommerce. 27 September 2011. Retrieved 17 January 2015.
  2. ^ Page Module:Citation/CS1/styles.css has no content."WooCommerce".
  3. ^ Page Module:Citation/CS1/styles.css has no content.Perez, Sarah (27 September 2011). "WooThemes Launches WooCommerce To Turn WordPress Sites Into Online Shops". TechCrunch. Retrieved 17 January 2015.
  4. ^ Page Module:Citation/CS1/styles.css has no content."What is WooCommerce?". woocommerce.com. 5 December 2023.
  5. ^ Page Module:Citation/CS1/styles.css has no content."WordPress Themes, Plugins & eCommerce". WooThemes.
  6. ^ Page Module:Citation/CS1/styles.css has no content.Imel, Ryan (28 August 2011). "Jigoshop team and WordPress community members share thoughts on forking". WPCandy. Archived from the original on 22 December 2014. Retrieved 17 January 2015.
  7. ^ Page Module:Citation/CS1/styles.css has no content."Our forking views". Jigoshop. 26 August 2011. Retrieved 17 January 2015.
  8. ^ Page Module:Citation/CS1/styles.css has no content.Imel, Ryan (25 August 2011). "WooThemes forks Jigoshop into WooCommerce, launches WooLabs". WPCandy. Archived from the original on 7 January 2015. Retrieved 17 January 2015.
  9. ^ Page Module:Citation/CS1/styles.css has no content.Hyde, Ethan. "WooCommerce Vs Shopify". More Leads More Revenue. Archived from the original on 2021-08-13. Retrieved 2020-09-02.
  10. ^ Page Module:Citation/CS1/styles.css has no content."Dedicated to store owners & WordPress developers wanting to learn the art of eCommerce using WooCommerce". Wooconf. November 2014. Retrieved 5 October 2017.
  11. ^ Page Module:Citation/CS1/styles.css has no content."WordPress Parent Automattic Buys WooCommerce, a Shopping Tool for Web Publishers". Re/code. 2015-05-19. Archived from the original on 2015-05-20. Retrieved 19 May 2015.
  12. ^ Page Module:Citation/CS1/styles.css has no content."MailPoet Joins WooCommerce". MailPoet Blog. 2020-12-07. Retrieved 7 December 2020.
  13. ^ Page Module:Citation/CS1/styles.css has no content."WooCommerce Mobile App announcement". WooCommerce Blog. 2022-03-22. Retrieved 22 March 2022.
  14. ^ Page Module:Citation/CS1/styles.css has no content."Say Hello to Woo.com". GeekSeller Blog. 2023-10-31. Retrieved 18 February 2024.
  15. ^ Page Module:Citation/CS1/styles.css has no content.G., Charlie (2025-04-11). "What is WooCommerce?". WP Configurator. Retrieved 2025-03-27.
  16. ^ Page Module:Citation/CS1/styles.css has no content."Statistics for websites using Ecommerce technologies (The Entire Internet Tab)". builtwith.com. Retrieved 21 September 2015.
  17. ^ Page Module:Citation/CS1/styles.css has no content.Warnimont, Joe (14 February 2018). "WooCommerce Review: The King of Ecommerce Plugins on WordPress". Ecommerce Platforms. Retrieved 30 April 2018.
  18. ^ Page Module:Citation/CS1/styles.css has no content.Traver, Carol (2024). E-commerce 2023–2024: business. technology. society., Global Edition. Case study of open source for small business digitalization - Pagemira Marketplace, C74 pages 486: Pearson Education Limited. ISBN 978-1292449722.{{cite book}}: CS1 maint: location (link)
  19. ^ Page Module:Citation/CS1/styles.css has no content."Usage statistics and market share of WooCommerce". w3techs.com. Retrieved 28 October 2024.
  20. ^ Page Module:Citation/CS1/styles.css has no content."WooCommerce keeps gaining Market Share". ProWoos. 5 August 2018. Retrieved 16 August 2018.
  21. ^ Page Module:Citation/CS1/styles.css has no content."[Infographic] 2017 WooCommerce Statistics". Holler Box. 2017-08-01. Retrieved 2018-09-15.
  22. ^ Page Module:Citation/CS1/styles.css has no content."WooCommerce Genesis Framework for WooCommerce".
  23. ^ Page Module:Citation/CS1/styles.css has no content."WooCommerce Stores on Track to Surpass $10B in Sales This Year". WordPress Tavern. 2017-10-19. Retrieved 2018-09-15.
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