Asics

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ASICS Corporation
Native name
株式会社アシックス
Kabushiki gaisha Ashikkusu
Company type
Public (K.K)
TYO: 7936
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Headquarters
Kobe
,
Japan
Number of locations
≈ 1,900 outlet stores worldwide (2017)[1]
Area served
Worldwide
Key people
Motoi Oyama (Chairman and CEO)[2]
ProductsFootwear, apparel, sports equipment
BrandsOnitsuka Tiger
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Number of employees
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Websiteasics.com
Footnotes / references
[3]

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Script error: No such module "Nihongo"., commonly known as simply Asics (/ˈæsɪks/, /ˈɑːsɪks/[4] or /ˈeɪsɪks/), is a Japanese multinational corporation that produces sportswear. Asics is best known for its sneakers, but also produces other footwear such as sandals, as well as clothing (T-shirts, jackets, hoodies, swimwear, compression garments, leggings, socks) and accessories (bags, backpacks, caps).

The name is an acronym for the Latin phrase anima sana in corpore sano (translated by the company as "a sound mind, in a sound body"). It is headquartered in Kobe, Hyōgo Prefecture, Japan.

History

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File:Asics Stripe.jpg
A diagram of the original Tiger Stripes design for the Mexico 66 model. Originally known as the Script error: No such module "Nihongo"., it is used by both Asics and its lifestyle brand, Onitsuka Tiger.

Asics began as Onitsuka Co., Ltd. on January 1, 1949.[5] Founder Kihachiro Onitsuka [ja] began manufacturing basketball shoes in his hometown of Kobe in Hyōgo Prefecture. The range of sports activities serviced by the company expanded to a variety of Olympic styles used since the 1950s by athletes worldwide. Onitsuka became particularly known for the Mexico 66 design,[6] in which the distinctive crossed stripes (now synonymous with the company as the Tiger Stripes) were featured for the first time; martial artist Bruce Lee helped popularize the shoe. Onitsuka Tiger merged with fishing and sporting goods company GTO and athletic uniform maker Jelenk to form ASICS Corporation in 1977;[5] Onitsuka was named president of the new company. Despite the name change, a vintage wide range of Asics shoes are still[when?] produced and sold internationally under the Onitsuka Tiger label.[7] In 2015, Asics launched its Asics Tiger lifestyle brand to market sportswear inspired by the company's designs of the 1970s to 1990s.[8]

Asics bought the Swedish outdoor brand Haglöfs for ¥11.4 billion ($128.7 million) on July 12, 2010.[9] In February 2016, Asics acquired the fitness app Runkeeper.[10][11] LionRock Capital Limited acquired a 100% interest in Haglöfs from Asics on December 18, 2023.[12]

File:ASICS Store Inside Boston.jpg
Interior of the Asics store on Newbury Street, in the Back Bay neighborhood of Boston, Massachusetts
File:HK TKO 將軍澳 Tseung Kwan O PopCorn mall shop asics clothing January 2022 Px3.jpg
An Asics store located in the new towns of Hong Kong

Asics generated ¥570.4 billion in net sales and ¥35.2 billion in net income in fiscal year 2023. 50% of the company's income came from the sale of performance running shoes, 33% from other shoes, 6% from apparel and equipment, and 11% from Onitsuka Tiger. 16% of the company's sales were in Japan, 21% in North America, 27% in Europe, 14% in China and 21% in other regions.[3]

In January 2016, the operator of Asics stores in the US, Windsor Financial Group LLC, filed for Chapter 11 bankruptcy protection amid an ongoing dispute with the Asics company.[13]

In March 2021, Asics launched Unoha (ウノハ), a brand geared towards women.[14] The brand mainly sells its products online and does not use physical locations other than temporary pop-ups that appear around Japan.[15] Apart from being a female-focused clothing brand, it also pledged to use organic and environmentally-friendly materials in its products. Unoha's first brand ambassador was Harumi Sato.[16] On July 1, 2024, Asics announced that it had discontinued the brand the previous month after only 3 years of existence.[17]

Relationship with Nike

Script error: No such module "Labelled list hatnote". Nike, Inc. (originally known as Blue Ribbon Sports) was founded to sell Onitsuka Tiger shoes in the U.S. When Phil Knight visited Japan in 1963, shortly after graduating from Stanford University, he was impressed by the company's shoes, and immediately visited the Onitsuka Tiger office and asked to be their U.S. sales agent. After a number of years, the relationship crumbled and both companies sued each other, with Nike retaining the naming rights to several shoes.[18]

Sponsorships

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Tennis player Novak Djokovic has been endorsing Asics footwear since the start of the 2018 season.

Asics sponsors a variety of sports associations, teams and individuals; sponsorships include World Athletics, the Los Angeles Marathon, the Brazilian Paralympic Committee, as well as individual athletes such as volleyball player Ran Takahashi, footballer Takehiro Tomiyasu, basketball player Yuki Kawamura, and tennis players Novak Djokovic, Alex de Minaur, Beatriz Haddad Maia, Laura Pigossi and Jasmine Paolini.[19][20] The company announced on October 4, 2011, that it would be the new official kit manufacturer for the Australia national cricket team, replacing German manufacturer Adidas.[21] Asics is also the official sportswear partner of the Japanese Olympic Committee.

Working conditions

In March 2017, employees assembling Asics products in Cambodia fainted due to thick smoke present in the factory where they were working. The company responded to this by saying that it, along with the factory in question, would "address specific measures, with a focus on workers' awareness and health and safety training, as well as including an improved air ventilation system".[22]

In March 2021, while several Western clothing brands expressed concern over allegations of forced Uyghur labor involved in Xinjiang cotton production, Asics also announced that the Australian Olympic team uniform would not contain cotton sourced from Xinjiang.[23]

References

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  1. ^ Page Module:Citation/CS1/styles.css has no content.Ceballos, Francelia Rodriguez (February 10, 2017). "Asics opens subsidiaries in Chile and Peru". Fashion Network. Translated by Barbara Santamaria. Retrieved 2023-08-14.
  2. ^ Page Module:Citation/CS1/styles.css has no content."Compensation For Directors". Retrieved 2024-01-10.
  3. ^ a b Page Module:Citation/CS1/styles.css has no content."ASICS Integrated Report 2023" (PDF). ASICS. 2024-07-31. Retrieved July 31, 2024.
  4. ^ "Move your mind to an amazing place"
  5. ^ a b Page Module:Citation/CS1/styles.css has no content."ASICS Corporation Practical Information". ASICS. Archived from the original on 2022-03-08. Retrieved 2023-08-14.
  6. ^ Page Module:Citation/CS1/styles.css has no content.Ryall, Julian (2019-11-02). "Bruce Lee, Uma Thurman and the story of Onitsuka Tiger shoes". South China Morning Post. Archived from the original on 2019-12-07. Retrieved 2022-06-27.
  7. ^ Page Module:Citation/CS1/styles.css has no content.International Directory of Company Histories. Vol. 57. Jay P. Pederson, Thomson Gale. Detroit, Michigan: St. James Press. 2004. pp. 52–54. ISBN 978-1-55862-698-0. OCLC 769044990. Archived from the original on 2020-02-24 – via Funding Universe.{{cite book}}: CS1 maint: others (link)
  8. ^ a b Page Module:Citation/CS1/styles.css has no content."ASICS Tiger - by Bruce Mau Design / Core77 Design Awards". Core77. Retrieved 2023-04-13.
  9. ^ Page Module:Citation/CS1/styles.css has no content.Katsumura, Mariko (2010-07-12). "Japan's ASICS buys Sweden's Haglofs for $128.7 mln". Reuters. Archived from the original on 2021-06-16. Retrieved 2011-05-19.
  10. ^ Page Module:Citation/CS1/styles.css has no content."RunKeeper acquired by sportswear giant Asics". VentureBeat. 2016-02-12. Retrieved 2019-07-19.
  11. ^ Page Module:Citation/CS1/styles.css has no content."Fitness App Runkeeper To Be Acquired By Running Shoe Maker ASICS". TechCrunch. 12 February 2016. Retrieved 2019-07-19.
  12. ^ Page Module:Citation/CS1/styles.css has no content."LionRock Capital Limited to acquire Haglöfs AB, one of the Nordics leading outdoor performance brands". Mynewsdesk - Haglöfs. 2023-12-18. Retrieved 2024-03-08.
  13. ^ Page Module:Citation/CS1/styles.css has no content.Palank, Jaequeline (January 19, 2016). "Asics U.S. Retailer Files for Bankruptcy Amid Legal Battle". The Wall Street Journal. Retrieved October 11, 2025.
  14. ^ Page Module:Citation/CS1/styles.css has no content."アシックスからライフスタイルブランドがデビュー、ラウンジウェアなど展開". FASHIONSNAP. 2021-03-09. Retrieved 2024-10-13.
  15. ^ Page Module:Citation/CS1/styles.css has no content."アシックスからライフスタイルブランド「ウノハ」誕生、エコな素材を用いた着心地の良いウェアやシューズ". Fashion Press (in 日本語). 2021-03-03. Retrieved 2023-08-21.
  16. ^ Page Module:Citation/CS1/styles.css has no content."株式会社アシックス プレスリリース" (in 日本語). ASICS. Retrieved 2023-08-21.
  17. ^ Page Module:Citation/CS1/styles.css has no content."アシックスがライフスタイルブランド「ウノハ」の販売終了を発表、立ち上げから約3年". FASHIONSNAP. 2024-07-01. Retrieved 2024-10-13.
  18. ^ Page Module:Citation/CS1/styles.css has no content.Knight, Philip H. (2016). Shoe Dog: A Memoir by the Creator of Nike. New York. ISBN 978-1-5011-3591-0. OCLC 945804148.{{cite book}}: CS1 maint: location missing publisher (link)
  19. ^ Page Module:Citation/CS1/styles.css has no content.McCullagh, Kevin (2019-09-27). "IAAF extends Asics deal for 10 years, approves name change". SportBusiness. Retrieved 2022-07-07.
  20. ^ Page Module:Citation/CS1/styles.css has no content.Glendinning, Matthew (2019-04-11). "Asics returns to road running with LA Marathon deal". SportBusiness Sponsorship. Retrieved 2022-07-07.
  21. ^ Page Module:Citation/CS1/styles.css has no content.Emmett, James (2011-11-04). "ASICS partner with Cricket Australia – Sports Sponsorship news – Cricket Oceania". SportsPro Media. Archived from the original on 2011-10-05. Retrieved 2012-06-11.
  22. ^ Page Module:Citation/CS1/styles.css has no content.McVeigh, Karen (2017-06-24). "Cambodian female workers in Nike, Asics and Puma factories suffer mass faintings". The Guardian. Archived from the original on 2022-06-05. Retrieved 2022-06-27.
  23. ^ Page Module:Citation/CS1/styles.css has no content."ASICS head office clarifies that earlier post on sourcing Xinjiang cotton was unauthorised". Business & Human Rights Resource Centre. Retrieved 2023-12-01.

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