DB Breweries

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Dominion Breweries Limited
Company type
Subsidiary
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HeadquartersAuckland, New Zealand
ProductsBeers and lagers
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ParentHeineken Asia Pacific
Websitehttps://www.db.co.nz/

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DB Breweries is a New Zealand–based brewing company, owned by Heineken Asia Pacific. Founded in 1930 by Sir Henry Kelliher and W Joseph Coutts, the partners purchased Levers and Co. and the Waitemata Brewery Co. in Ōtāhuhu.[1][2] Asia Pacific Breweries acquired DB Breweries in 2004,[3] which in turn was bought-out by Heineken International in 2012. The company mainly produces pale lager, whilst its Tui brand is one of the better-known beers in New Zealand, partly due to strong advertising.

History

The company was founded in 1930 by Sir Henry Kelliher with the purchase of Levers and Co. and the Waitemata Brewery Co. in Ōtāhuhu, owned by W.J. Coutts, who became a director.

File:Winstone Ltd - Images of buildings using Winstone products - 1925 Dominion Brewery, Bairds Rd, Otahuhu, Auckland (73933).jpg
Dominion Brewery, c.1925


Coutts' son, Morton Coutts, took over as director in 1946, and later developed a new production process called "continuous fermentation", which enabled beer to be made continuously, without the need to stop and clean between batches. The system proved popular enough to be sold to other brewing companies.[4]

Breweries

File:Tui Brewery Tower.jpg
Tui Brewery

DB Breweries (original name was Dominion Brewery) owns and operates several breweries in New Zealand, including Waitemata Brewery (Ōtāhuhu, Auckland), and DB Draught Brewery (Timaru). Mainland Brewery was renamed to DB Draught Brewery in 2012 in honour of the brand's significance in the South Island. DB announced in 2020 that it would cease brewing at its Tui Brewery (Mangatainoka), and Monteith's Brewery (Greymouth).[5]

The Tui Brewery was established in 1889 by Henry Wagstaff and Edward Russell. The main brand is Tui, a 4% abv pale lager, named after a common native New Zealand bird. The New Zealand Consumers' Institute criticised Tui for claiming to be an "East India Pale Ale" because it is a pale lager that bears little resemblance to the traditionally hoppy, bitter or malty India Pale Ale styles.[citation needed]

Yeah right

Tui was promoted through a humorous advertising campaign which used stereotypes, heavy irony and the phrase Yeah Right. The billboard campaign lasted from 1997 until 2016.[6] These advertisements caused some controversy, such as a billboard in Wellington stating 'Camilla for Queen? Yeah Right' and one stating 'Aucklanders are people too. Yeah Right'. Others to have made the news include "Dad's new husband seems nice - Yeah right" (after New Zealand legalised same-sex marriage);[7] "I nvr txt whl drvn - yeah right";[8] "When Winston says no, he means no - Yeah right";[9] "Captain, I know a short cut to the port – Yeah right" (after Lua error in package.lua at line 80: module 'Module:WPSHIPS utilities/data' not found. ran aground near Tauranga);[10] "Our father in Heaven, Tamaki be your name – Yeah right";[11] "She clearly married Dotcom for his body – Yeah right".[12]

In 2010 a church was threatened with legal action after parodying the Tui billboard campaign with the slogan, "Atheists have nothing to worry about – Yeah Right".[13]

Radler trademark

DB trademarked the word Radler in 2003. This was contested in court by the Society of Beer Advocates who lost the case in 2011 when the Intellectual Property Office of New Zealand ruled in favour of DB breweries after a two-year court battle.[14] The Society of Beer Advocates likened this trademark to being able to trademark the word 'Muesli' for cereal and was disappointed in this result as the word radler is commonly used in Europe.[15] This ruling was also labelled as 'out of touch with reality' and condemned by some intellectual property experts in New Zealand.[16]

Beer

File:DB Bitter Beer.JPG
A 330mL can of DB Bitter beer can

Other brands

  • Orchard Thieves

Defunct brands

Most of the brand products (Export 33, Export Dry, Export Gold and Monteith's Single Source) have won a Gold Quality Award at the 2011 annual World Quality Selections, organised by Monde Selection.

References

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  1. ^ Page Module:Citation/CS1/styles.css has no content."Sir Henry Kelliher". 6 September 1997. Archived from the original on 9 December 2007. Retrieved 2007-07-05.
  2. ^ Page Module:Citation/CS1/styles.css has no content."DB History Timeline" (PDF). Archived from the original (PDF) on 25 May 2010. Retrieved 17 October 2010.
  3. ^ Page Module:Citation/CS1/styles.css has no content."Asia Pacific completes takeover of DB Breweries". Modern Brewery Age. 2004.
  4. ^ Timeline Script error: No such module "webarchive". Business History. DB Breweries.
  5. ^ Page Module:Citation/CS1/styles.css has no content.Garland, Denise (25 August 2024). "Tui brewery in Mangatainoka no longer producing beer after 130 years". RNZ. Retrieved 26 August 2024.
  6. ^ Page Module:Citation/CS1/styles.css has no content.Dallas, Matthew (22 October 2023). "Why 'stroke of genius' Tui ads faded away and likely won't come back". Stuff. Retrieved 22 October 2023.
  7. ^ Page Module:Citation/CS1/styles.css has no content."Controversy over 'homophobic' ad". 3 News NZ. 29 April 2013. Archived from the original on 1 February 2014. Retrieved 29 April 2013.
  8. ^ Page Module:Citation/CS1/styles.css has no content."Tui texting billboard pulled down after complaint". 3 News NZ. 14 May 2009. Archived from the original on 1 February 2014. Retrieved 29 April 2013.
  9. ^ Page Module:Citation/CS1/styles.css has no content."Tui plans to keep Winston billboards". 3 News NZ. 1 August 2008. Archived from the original on 1 February 2014. Retrieved 29 April 2013.
  10. ^ Page Module:Citation/CS1/styles.css has no content."Latest Tui billboard takes aim at Rena". Radio Live.
  11. ^ Page Module:Citation/CS1/styles.css has no content."Brian Tamaki is God? Yeah, right". 3 News NZ. 30 August 2012. Archived from the original on 1 February 2014. Retrieved 29 April 2013.
  12. ^ Page Module:Citation/CS1/styles.css has no content."Dotcom billboard complaint upheld". 3 News NZ. 23 November 2012. Archived from the original on 1 February 2014. Retrieved 29 April 2013.
  13. ^ Page Module:Citation/CS1/styles.css has no content."DB to buy church a new billboard". 3 News NZ. 3 June 2010.{{cite news}}: CS1 maint: deprecated archival service (link)
  14. ^ Page Module:Citation/CS1/styles.css has no content."Battle of the brewers: DB can keep 'Radler'". The New Zealand Herald. 14 July 2011. Retrieved 12 September 2011.
  15. ^ Page Module:Citation/CS1/styles.css has no content."Society of Beer Advocates". 18 July 2011. Archived from the original on 17 July 2011. Retrieved 2011-07-18.
  16. ^ Page Module:Citation/CS1/styles.css has no content."Radler case sparks call to review law". The New Zealand Herald. 20 July 2011. Retrieved 12 September 2011.
  17. ^ Page Module:Citation/CS1/styles.css has no content."DB-Beer-355mL-New Zealand".
  18. ^ Page Module:Citation/CS1/styles.css has no content."DB-Beer-500mL-New Zealand".
  19. ^ Page Module:Citation/CS1/styles.css has no content."DB-Beer-340mL-New Zealand".
  20. ^ Page Module:Citation/CS1/styles.css has no content."DB-Beer-375mL-New Zealand".
  21. ^ Page Module:Citation/CS1/styles.css has no content."DOUBLE BROWN-Beer-355mL-New Zealand".
  22. ^ Page Module:Citation/CS1/styles.css has no content."DB-Beer-460mL-LAGER (STRAIGHT STEE-New Zealand".
  23. ^ Page Module:Citation/CS1/styles.css has no content."DB-Beer-355mL-New Zealand".
  24. ^ Page Module:Citation/CS1/styles.css has no content."JOSEPH KUHTZE-Beer-340mL-New Zealand".
  25. ^ Top 6: Lost Kiwi Beers
  26. ^ Page Module:Citation/CS1/styles.css has no content."MAKO-Beer-355mL-New Zealand".

Further reading

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