Elle and Blair Fowler

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Elle Fowler (born May 25, 1988) and Blair Fowler (born April 1, 1993) are sisters who posted beauty and style-related content and tutorials on YouTube as AllThatGlitters21 (Elle) and juicystar07 (Blair). Elle discovered the online beauty and fashion world during the summer of 2008 and convinced Blair to join her. Their videos of makeup tutorials and clothing hauls quickly garnered a large audience and rose in popularity. As of August 2017, Elle's videos on AllThatGlitters21 have been viewed more than 180 million times, while Blair's channel juicystar07 has received over 270 million views.[1][2]

Both sisters previously posted vlogs under the monikers EllesGlitterGossip and otherjuicystar07, allowing subscribers to keep track of their daily lives outside of the YouTube community.[3] Their respective second YouTube channels move away from purely beauty and fashion-related videos and branch into other topics such as health & fitness, their daily musings, and other random interests.[4][5]

In late 2015, it was announced that Blair and the girls' father, Scott, would be cast in The Amazing Race 28, which will be a special edition with social media personalities but their season came to an end in Leg 7 where they placed 7th.[6]

Backgrounds

The sisters were born to Dr. Scott Fowler, an OB/GYN, and Melisa Fowler (née Kuran).[7] Their mother is of Turkish origin and was born in Istanbul, Turkey.[8] "Elle" was born Lisa Sylvia Fowler on May 25, 1988, and "Blair" was born Laura Elizabeth Fowler on April 1, 1993, in Augusta, Georgia. Their younger sister, Emily Kaitlin-Rose Fowler, was born on October 15, 2002.[9] After Blair's fifth birthday, the family relocated from New Orleans to Kingsport, Tennessee, where Blair attended Dobyns-Bennett High School.[7] Elle attended Miami University in Ohio where she joined Alpha Chi Omega. They adopted the aliases Elle and Blair as their DBA names when they began their online careers, because their parents did not want them to use their real names.

YouTube career

The sisters first began posting YouTube videos in 2008. Elle chose her username after her favorite MAC eyeshadow called "All That Glitters", and Blair chose her username after Juicy Couture.[10] In 2010 their videos received over 75 million views.[11] They were later invited by Seventeen to offer makeup tips and suggestions to readers and in an interview with Good Morning America Blair mentioned that she had to become homeschooled due to a bullying situation in her sophomore year of high school.[12] The two have received criticism over their haul videos potentially fueling shopping addictions and cultural idealizations of consumption and materialism, with an expert in shopping addiction listing the video as an example.[13] In 2012 the Fowlers became the hosts and main judges of the webseries Beauty Vlogger Boot Camp, which revolved around young men and women aspiring to be online gurus. Each episode had the contestants competing in a beauty-related challenge, with one person getting eliminated before the next round begins.[14] They have also been nominated twice for Teen Choice Awards in the "Web Star" category for 2011 and 2012. They were also nominated for the 2014 Teen Choice Awards under the category "Choice Web Star-Beauty/Fashion."

The two later released a novel entitled Beneath the Glitter (written by a ghostwriter, as cited at the end of it), with the character supposedly being only loosely based on the sisters. The Fowlers have also released a makeup line, Skylark. It later sparked controversy when they released three sample perfumes (Skylark Memoir Fragrance Collection) while having their audience vote for one of them, which would ultimately be made as a full size perfume. However, they stopped mentioning those samples, leading to frustrated followers contacting the company and being told that there will not be a full size fragrance, and that they can get a refund. In May 2020, Elle discussed what had happened with Skylark in her video “What happened to Skylark?!”[15] She stated that the company producing the Skylark perfume backed out of their agreement, and told the sisters that they were not able to address the situation to their followers. Elle remarked that “it almost ruined us” and the experience turned the pair off from future endeavors in cosmetics.

In October 2012 it was announced that they would release a shoe and handbag line in conjunction with online fashion retailer JustFab.[16][17]

In 2015, Elle started an online planner sticker shop called "Glam Planner." She created a third YouTube channel in support of this venture that she posts videos to regularly. For a few years, she stopped posting on her channel, but recently started again stating that she will make videos again but not consider it her full-time job[18]

Bibliography

London Sisters series

  1. Beneath the Glitter (September 1, 2012)[19][20][21]
  2. Where Beauty Lies (August 13, 2013)

Personal life

On July 3, 2015, Elle became engaged to singer and songwriter Alex Goot. He proposed on the beach, wrote the song "Unstoppable" about her, and played it during the proposal.[22] On June 19, 2016, they were married at the Bacara Resort in Santa Barbara, California.[23][24] They have two sons: James Alexander (born June 21, 2018) and Scott William (born April 4, 2022).[25][26] In September 2024, they announced that they were expected their third child.[27] A baby girl, Juliette Claire, was born in February 2025. An official birthdate has not been announced.[28] As of late 2019, the family resides in Nashville, Tennessee.[29]

In 2019, Blair began attending college at Belmont University, majoring in Interior Design. She graduated in May 2022.[30] For three years following her graduation, she worked as an interior designer at Nashville architecture firm Pfeffer Torode.[31][32] In early 2023, she announced that she had accepted a position as an adjunct professor at the O'More College of Architecture and Design at Belmont.[33]

In April 2024, Blair announced her engagement to her fiancé Grant Gordon.[34] They were married on September 27, 2024 at the Hermitage Hotel in Nashville, Tennessee.[35] In January 2026, Blair announced that she was pregnant with her first child, a girl due in July.[36]

References

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  1. ^ Page Module:Citation/CS1/styles.css has no content."AllThatGlitters21's Channel – YouTube". YouTube. Retrieved July 9, 2013.
  2. ^ Page Module:Citation/CS1/styles.css has no content."juicystar07's Channel – YouTube". YouTube. Retrieved July 9, 2013.
  3. ^ Page Module:Citation/CS1/styles.css has no content.Zhou, Momo (July 10, 2009). "'YouTube-ing' All the Way to the Bank". ABC News. Retrieved May 7, 2011.
  4. ^ Page Module:Citation/CS1/styles.css has no content."Ellesglittergossip Channel – YouTube". Retrieved August 30, 2011.
  5. ^ Page Module:Citation/CS1/styles.css has no content."otherjuicystar07 Channel – YouTube". YouTube. Retrieved August 30, 2011.
  6. ^ Page Module:Citation/CS1/styles.css has no content."Meet The Cast Of The Amazing Race, Season 28 - The Amazing Race Photos". CBS.com. Retrieved June 27, 2016.
  7. ^ a b Page Module:Citation/CS1/styles.css has no content.Gore, Marci (July 17, 2009). "Sisters take their YouTube success to Seventeen". Times News Online. Retrieved July 19, 2011.
  8. ^ Script error: No such module "cite tweet".
  9. ^ Page Module:Citation/CS1/styles.css has no content."Seasons For You: Locations in Virginia and Tennessee". Archived from the original on April 26, 2012. Retrieved December 1, 2011.
  10. ^ Page Module:Citation/CS1/styles.css has no content.The Lore of JuicyStar: episode 02 #theloreofjuicystar #elleandblair #ogyoutuber. Retrieved May 7, 2026 – via www.youtube.com.
  11. ^ Page Module:Citation/CS1/styles.css has no content."Girls Gone Viral: Online Fame From Shopping". ABC News. Retrieved March 17, 2013.
  12. ^ Page Module:Citation/CS1/styles.css has no content."Teen Bloggers Cash In With 'Haul Videos'". ABC News. Retrieved March 17, 2013.
  13. ^ Page Module:Citation/CS1/styles.css has no content."Internet May Be Fueling Shopping Addiction". CBS New York. September 24, 2010. Retrieved March 17, 2013.
  14. ^ Page Module:Citation/CS1/styles.css has no content."Boot Camp, Ep. 1: Wake Up, No Makeup". YouTube. April 3, 2012. Retrieved March 17, 2013.
  15. ^ Page Module:Citation/CS1/styles.css has no content.Fowler, Elle (May 8, 2020). "What happened to Skylark?!". YouTube. Archived from the original on February 1, 2021.
  16. ^ Page Module:Citation/CS1/styles.css has no content."Elle and Blair Fowler's New Makeup Line Revealed". Teen Vogue. Archived from the original on November 10, 2014. Retrieved March 17, 2013.
  17. ^ Page Module:Citation/CS1/styles.css has no content."JustFab.com Announces Exclusive Collection with Online Fashion and Beauty Gurus Elle and Blair Fowler". PR NewsWire. Retrieved March 17, 2013.
  18. ^ Page Module:Citation/CS1/styles.css has no content."I'm back! // Where have I been? Why did I leave?". /www.youtube.com. April 22, 2018.
  19. ^ Page Module:Citation/CS1/styles.css has no content."Review: Beneath the Glitter". RT Book Reviews. Retrieved March 17, 2013.
  20. ^ Page Module:Citation/CS1/styles.css has no content."Review: Beneath the Glitter". School Library Journal (BookVerdict). Archived from the original on May 16, 2015. Retrieved March 17, 2013.
  21. ^ Page Module:Citation/CS1/styles.css has no content."Review: Beneath the Glitter". Kirkus Reviews. Retrieved March 17, 2013.
  22. ^ Page Module:Citation/CS1/styles.css has no content."She said yes!". Instagram. Archived from the original on December 24, 2021. Retrieved June 23, 2016.
  23. ^ Wedding report Script error: No such module "webarchive". Retrieved June 23, 2016.
  24. ^ Elle's Twitter About her Wedding and becoming Mrs. Goot. Retrieved June 23, 2016.
  25. ^ Page Module:Citation/CS1/styles.css has no content."Elle Fowler on Instagram". Instagram. December 21, 2017. Archived from the original on December 24, 2021. Retrieved December 21, 2017.
  26. ^ Template:Cite Instagram
  27. ^ Template:Cite Instagram
  28. ^ Page Module:Citation/CS1/styles.css has no content."Instagram". www.instagram.com. Retrieved March 27, 2025.
  29. ^ Page Module:Citation/CS1/styles.css has no content.Unpacking our whole house in 2 days!, October 22, 2019, retrieved April 28, 2024
  30. ^ Template:Cite Instagram
  31. ^ Page Module:Citation/CS1/styles.css has no content."People". Pfeffer Torode. Retrieved May 19, 2023.
  32. ^ Template:Cite Instagram
  33. ^ Page Module:Citation/CS1/styles.css has no content."Interior Design Faculty". Belmont University. Retrieved July 3, 2023.
  34. ^ Page Module:Citation/CS1/styles.css has no content.MEET MY FIANCE! - Story time: how we met, the proposal and planning the wedding!, April 28, 2024, retrieved April 28, 2024
  35. ^ Template:Cite Instagram
  36. ^ Page Module:Citation/CS1/styles.css has no content.I'M PREGNANT! First trimester diaries!!!!, January 17, 2026, retrieved January 17, 2026


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