Extra (gum)
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| Product type | Chewing gum |
|---|---|
| Owner | Mars, Inc. |
| Produced by | Wrigley Company |
| Country | United States |
| Introduced | 1984 |
| Website | extragum.com |
Extra is a brand of sugarfree chewing gum produced by the Wrigley Company in several markets in the world with different variations.[1]
An American piece of Extra gum is approximately 2.5 gram in weight and has 2 grams of sugar alcohol. This compares to a 1.9 gram in weight and 1 gram sugar alcohol value in an American piece of Orbit gum.[2][3]
History
Extra was launched in 1984 to U.S. markets and became one of the most popular brands of chewing gum within five years.[4] It was also the first sugarfree gum not to use saccharin, instead using the NutraSweet brand (aspartame), a sweetener developed by G.D. Searle & Co. that had less bitterness and was believed to be safer in humans and laboratory animals.[citation needed]
As of 2001, Extra has been marketed in the U.S., Canada, Germany, China, Hong Kong, Taiwan, Australia, and New Zealand.[5] It has also been marketed in Great Britain since 1990.[6][7]
Extra became the sponsor of the Mexico national football team in 2011.[8]
References
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- ^ Page Module:Citation/CS1/styles.css has no content."Worldwide Brands". Wrigley.com. Retrieved March 4, 2013.
- ^ Page Module:Citation/CS1/styles.css has no content."Extra Peppermint Sugar Free Chewing Gum, 15-Stick Single Pack".
- ^ Page Module:Citation/CS1/styles.css has no content."Orbit Peppermint Sugarfree Chewing Gum, 14 Piece Single Pack".
- ^ Page Module:Citation/CS1/styles.css has no content."Extra | Sugar Free Gum | Extra Dessert Delights". Wrigley.com. Archived from the original on August 31, 2009. Retrieved March 4, 2013.
- ^ Page Module:Citation/CS1/styles.css has no content."Extra :: Wrigley". www.wrigley.com. Archived from the original on October 14, 2002. Retrieved October 7, 2025.
Extra is the #1 gum in America. It is available worldwide in the U.S., Hong Kong, China, Canada, Taiwan, New Zealand, Germany, and Australia.
- ^ Page Module:Citation/CS1/styles.css has no content."Case Study Detail | Mayer de Groot – Marketing-Research and Consult GmbH". www.mayerdegroot.com. Retrieved October 8, 2025.
- ^ Page Module:Citation/CS1/styles.css has no content.Week, Marketing (February 7, 2002). "Wrigley prospers by sticking with gum". Marketing Week. Retrieved October 8, 2025.
- ^ Page Module:Citation/CS1/styles.css has no content."Extra® Gum, the Official Sponsor of the Mexican National Team, Brings CONCACAF Gold... – CHICAGO, 24 June 2011 /PRNewswire/". Prnewswire.com. Retrieved March 4, 2013.
External links
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