KEVU-CD

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This article covers KEVU before and after the 1997 facility swap. For information on this technical facility from 1991 to 1997, see KLSR-TV.

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KEVU-CD
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BrandingMyEugeneTV
Programming
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Ownership
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KLSR-TV
History
First air date
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Former call signs
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  • KEVU (1991–1997)
  • KEVU-LP (1997–2011)
Former channel numberTemplate:Pluralize from text
Analog: 34 (UHF, 1991–1997); 25 (UHF, 1997–2001); 23 (UHF, 2001–2010)
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  • Independent (1991–1995, 2002–2006)
  • UPN (1995–2002)
Technical information[1]
Licensing authority
FCC
8241
ClassCD
ERP7.66 kW
HAAT381.3 m (1,251 ft)
Transmitter coordinates
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Links
Public license information
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Websitewww.oregonsfox.com/kevu.html

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KEVU-CD (channel 23) is a low-power, Class A independent television station in Eugene, Oregon, United States, which has a secondary affiliation with MyNetworkTV. It is owned by Cox Media Group alongside Fox affiliate KLSR-TV (channel 34). The two stations share studios on Chad Drive in Eugene; KEVU-CD's transmitter is located on South Ridge, and it is broadcast by the higher-power KLSR-TV and its dependent translators.

KEVU traces its roots to the establishment of the full-power channel 34 facility as KEVU-TV, an independent station, on September 30, 1991. Owned by Raul Palazuelos, it broadcast from a converted house on Eugene's west side. California Oregon Broadcasting, Inc. acquired KEVU in 1994, a year after purchasing the low-power K25AS "KLSR", and switched the two stations' facilities in 1997, moving KEVU to the low-power channel 25 facility and KLSR to channel 34. KEVU was affiliated with UPN from 1995 to 2002 and has been affiliated with MyNetworkTV since its 2006 launch.

History

On a petition from Sainte Broadcasting Company, the Federal Communications Commission (FCC) assigned channel 34 for commercial use in Eugene, Oregon, on March 28, 1985. In spite of Sainte starting the proceeding, the company decided not to take on the task of building another station in the market.[2] Telecasters of Eugene Inc. a company owned by Raul and Consuelo Palazuelos, applied for the channel on July 11, 1986,[3] and had its application granted on June 4, 1987.[4]

KEVU began broadcasting September 30, 1991.[5] It was the fifth commercial TV station to broadcast in the Eugene–Springfield area and was an independent station heavily dependent on counterprogramming and specialty blocks such as talk shows.[6] It broadcast from a house on Glory Drive in west Eugene; Palazuelos lived in the house, and video tapes occupied the kitchen.[7]

In 1994, Palazuelos sold KEVU-TV to California Oregon Broadcasting, Inc. (COBI) for $2.6 million. It was the Medford-based firm's second purchase of a Eugene television station in two years. The year before, it had acquired K25AS (known as KLSR), a low-power station that served as Eugene's Fox affiliate. COBI initially promised that the Fox affiliation would move to KEVU-TV upon approval of the transaction,[8] but KEVU continued on channel 34 and affiliated with UPN when it launched in January 1995. It moved into KLSR's studios; station functions were consolidated with KLSR, with three technicians retaining their jobs.[9]

On April 1, 1997, COBI moved KLSR to channel 34, which became KLSR-TV, and KEVU to the low-power channel 25 as KEVU-LP; the stations retained their existing cable numbers, only exchanging transmission facilities.[10] That year, the station began construction on a new studio facility on Chad Drive, designed to house a news department.[11] On November 28, 2001, the station moved from channel 25 to channel 23.[12]

KEVU lost the UPN affiliation for Eugene to Roseburg-based KTVC (channel 36) on September 2, 2002.[13] When UPN and The WB merged to form The CW in 2006, its affiliation went to a digital subchannel of NBC affiliate KMTR, and KEVU obtained the MyNetworkTV affiliation for Eugene.[14]

In 2022, California Oregon Broadcasting, Inc. sold KLSR-TV and KEVU-CD to Atlanta-based Cox Media Group for $7,222,000.[15][16] Under a local marketing agreement first signed in 2021, KLSR–KEVU's sales force markets the advertising time on Eugene radio station KORE (1050 AM).[17]

Technical information

Subchannels

The station's signal is multiplexed:

Subchannels of KEVU-CD[18]
Channel Res. Short name Programming
23.1 720p KEVUHD Main KEVU-CD programming
23.2 480i DABL Dabl

Translators

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Notes

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  1. ^ Of KEVU as a full-service station on channel 34. This technical facility is the original K25AS/"KLSR", which began June 12, 1987.

References

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  1. ^ Page Module:Citation/CS1/styles.css has no content."Facility Technical Data for KEVU-CD". Licensing and Management System. Federal Communications Commission.
  2. ^ Page Module:Citation/CS1/styles.css has no content."FCC designates another channel for Eugene TV". Register-Guard. March 29, 1985. p. 7B.
  3. ^ Page Module:Citation/CS1/styles.css has no content."For the Record". Broadcasting. July 28, 1986. p. 101. Template:ProQuest.
  4. ^ Page Module:Citation/CS1/styles.css has no content."For the Record". Broadcasting. June 22, 1987. p. 63. Template:ProQuest.
  5. ^ Page Module:Citation/CS1/styles.css has no content."New channel to start Sept. 30". The Register-Guard. September 14, 1991. p. TV Week 2.
  6. ^ Page Module:Citation/CS1/styles.css has no content.Dunwiddie, Paul (August 22, 1991). "Fifth television station joining crowded market". The Register-Guard. pp. 1A, 6A.
  7. ^ Page Module:Citation/CS1/styles.css has no content.Hymen, Michelle (March 29, 1994). "Prime time: A big-money deal rewrites the script for little KEVU". The Register-Guard. pp. 1B, 2B. Template:ProQuest.
  8. ^ Page Module:Citation/CS1/styles.css has no content.Hymen, Michelle (March 29, 1994). "Sale could shuffle affiliations". The Register-Guard. pp. 1B, 2B.
  9. ^ Page Module:Citation/CS1/styles.css has no content.Kidd, Joe (December 21, 1995). "Prime Timing: KEVU-TV makes a breakthrough". The Register-Guard. pp. 1B, 6B.
  10. ^ Page Module:Citation/CS1/styles.css has no content."2 stations trade spots on the dial". The Register-Guard. March 29, 1997. p. TV Week 4.
  11. ^ Page Module:Citation/CS1/styles.css has no content.Wihtol, Christian (June 10, 1997). "Fox affiliate to move into local news market". The Register-Guard. p. 1B.
  12. ^ Page Module:Citation/CS1/styles.css has no content."KEVU moves". The Register-Guard. November 28, 2001. p. 4C.
  13. ^ Page Module:Citation/CS1/styles.css has no content."UPN gets new home on KTVC". The Register-Guard. September 2, 2002. p. 4D.
  14. ^ Page Module:Citation/CS1/styles.css has no content.Taylor, Lewis (May 31, 2006). "Two new stations will sign on in the fall". The Register-Guard. p. 6F.
  15. ^ Page Module:Citation/CS1/styles.css has no content.Miller, Mark K. (February 24, 2022). "Cox Media Buying KLSR-KEVU Eugene, Ore". TVNewsCheck. Archived from the original on February 25, 2022. Retrieved February 24, 2022.
  16. ^ Page Module:Citation/CS1/styles.css has no content.Miller, Mark K. (May 3, 2022). "Cox Media Closes On Two Eugene, Ore., Stations". TVNewsCheck. Archived from the original on May 4, 2022. Retrieved May 4, 2022.
  17. ^ Page Module:Citation/CS1/styles.css has no content."Local Marketing Agreement" (PDF). Public Inspection File. Federal Communications Commission. August 11, 2021.
  18. ^ Page Module:Citation/CS1/styles.css has no content."RabbitEars TV Query for KEVU". RabbitEars. Retrieved April 23, 2025.

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