Sarah Austin (entrepreneur)

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Sarah Austin
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Austin in 2021
Born
Sarah Maria Austin

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Rogers, Arkansas, U.S.
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Other nameTemplate:Pluralize from textSarah Meyers
Years active2006–present
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Known forLifecasting, video journalism
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Notable workQGlobe, Broad Listening
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Websitewww.sarahaustin.com

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Sarah Maria Austin[1] (b. January 1986) is an American author and tech entrepreneur. She is the CMO and co-founder of metaverse funding platform, QGlobe, and former CEO at Broad Listening, an artificial emotional intelligence agent.[2] She is the chairperson of the board of directors at Coding FTW, a nonprofit organization that promotes diversity and equal rights in the technology sector.[3][4]

Early life and education

As a young child, Austin moved with parents from Rogers, Arkansas to Tiburon, California.[5] In the ninth grade, Austin joined a leadership development and mentorship program called Summer Search.[6] While in Summer Search, she studied New Media at Stanford University and also attended Mount Holyoke College in Massachusetts.[5] In 2004, she graduated from Tamalpais High School in Mill Valley, California.[7][8]

Upon returning to California, Austin attended film and broadcast classes at San Francisco State University,[9] later relocating to Parsons The New School for Design in New York City.[10] In 2010, she was a Dominican University of California business management student.[5][8]

Career

Entrepreneurship

Austin is the founder of Coding FTW, a non-profit organization that provides scholarships for women in computer programming and technology.[11] Austin was the first marketing hire at Kava, a decentralized finance platform, serving as its CMO.[12] She held roles in content marketing at SAP, Oracle, and Ford Motor including its campaigns around the Consumer Electronics Show and the US launch of the Ford Fiesta.[13]

Media

Austin began her career as a tech-news producer and DJ for three years at UC Berkeley’s radio station, KALX.[14][15] She moved into video with news segments for D7TV's Story Today and created her own D7TV series, Party Crashers, in which she filmed Silicon Valley parties.[16][17][18][19][20][21][22]

During the spring of 2007, she was chosen as a participant in the closed beta test of Justin.tv and lifecasted for them.[14][23]

Pop17

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Pop17
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Providermevio, YouTube, Justin.tv, Livestream
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File:Sarah Austin at the Intel Insider Kickoff 2008.jpg
Austin at Intel's Social Media in June 2008

After extensive tests through the winter of 2007-08 under the name PopSnap,[17] Austin launched a web series and blog called Pop17 in March 2008.[20] Pop17 features interviews with tech-oriented business owners and Internet personalities at tech-related events and parties.[24] It also includes commentary and news on technology and business topics; Rocketboom and Mekanism contributed to the production of the show in 2008 and 2010.[20][25][26] Contributors to Pop17 include Jesse Draper and Caitlin Hill.[27][28]

Start-Ups: Silicon Valley

Austin was featured as one of the main cast members on Start-Ups: Silicon Valley, a reality TV show that aired on Bravo, that followed the lives of six people who worked for startup companies in the San Francisco Bay Area. On the show, Austin lives at the Four Seasons Silicon Valley as entrepreneur in residence, producing marketing videos for them on Pop17.[29][30][31][32]

Other media

In late 2011, Austin became a correspondent for TV networks such as Fox and Logo. She worked as an online personality for The X Factor and The X Factor Pepsi Live Preshow, as well as casting their unscripted home-viewing parties via Skype.[33] She hosted and co-produced the San Francisco edition of VidBlogger Nation; a Comcast OnDemand TV network with each host sharing stories of people, places and events in their city.[34] She also produces tech reports for Logo's NewNowNext.[35] Austin has been a correspondent for Better,[3][36] where she explained topics and trends regarding social media. Since late 2010, Austin contributes articles and Pop17 episodes to Forbes magazine.[37]

Recognition

At age 25, Austin was named to Forbes 30 under 30 in media.[38] Ignite Social Media included her in their ranking of five women covering New Media on the Internet.[39] In 2008, she was named one of the 50 most influential female bloggers by North X East.[40][41] Also in 2008, she appeared on Donny Deutsch's The Big Idea.[42]

In the first edition of Dan Schawbel's' book Me 2.0: Build a Powerful Brand to Achieve Career Success, Austin and Pop17 were profiled in a chapter of "success stories".[39] She was featured on the front cover of the May 2009 issue of Personal Branding magazine.[43] In 2010, she was selected as one of Vanity Fair's "America's Tweethearts".[44]

References

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  1. ^ Page Module:Citation/CS1/styles.css has no content.Austin, Sarah. "Sarah Maria Austin on Twitter". Twitter. Retrieved September 21, 2013.
  2. ^ Page Module:Citation/CS1/styles.css has no content."Moving forward in the metaverse — are DAOs the future of the web?". VentureBeat. January 27, 2022. Retrieved February 4, 2022.
  3. ^ a b Page Module:Citation/CS1/styles.css has no content.Lowe, Audra (April 28, 2009). "Hot Web Trends - From Web Girl to Twitter authorities, Better has the scoop on the latest Internet trends". BetterTV. Meredith Corporation. Retrieved December 22, 2009.
  4. ^ Page Module:Citation/CS1/styles.css has no content.Rogers, Stewart and, Wright, Travis (June 3, 2016). "Sarah Austin, A.I., and when bots start to lie — VB Engage". Venture Beat. Retrieved October 22, 2016.{{cite news}}: CS1 maint: multiple names: authors list (link)
  5. ^ a b c Page Module:Citation/CS1/styles.css has no content.Austin, Sarah (January 21, 2010). "Who I Am And Where I Came From". SarahAustin.com. Archived from the original on January 24, 2010. Retrieved December 1, 2011.
  6. ^ Page Module:Citation/CS1/styles.css has no content.Abraham, Zenophon (August 25, 2009). "Saran Austin's "Welcome Back to SF" Poken party Monday night!". San Francisco Chronicle. Retrieved October 11, 2012.
  7. ^ Page Module:Citation/CS1/styles.css has no content.DuPont, Dave (October 23, 2009). "Reed Schools & More, Belvedere & Tiburon Kids with Books".
  8. ^ a b Page Module:Citation/CS1/styles.css has no content.Austin, Sarah. "Sarah Marie Austin". LinkedIn.com. Retrieved October 30, 2010.
  9. ^ Page Module:Citation/CS1/styles.css has no content.Lindahl, Alex (November 24, 2008). "Sarah Austin Tracks Online Micro-Celebrities on Pop17". CollegeMogul.com.
  10. ^ Page Module:Citation/CS1/styles.css has no content.Austin, Sarah (September 12, 2008). "Me at Parsons". sarahmeyers.wordpress.com.
  11. ^ Page Module:Citation/CS1/styles.css has no content."Why Every Business Should Run Internal Hackathons". Forbes. Retrieved April 2, 2022.
  12. ^ Page Module:Citation/CS1/styles.css has no content."Why Consumer Preferences Are Shaping The Future Of The Digital Dollar According To Sarah Austin". Forbes. Retrieved April 2, 2022.
  13. ^ Page Module:Citation/CS1/styles.css has no content."Sarah Austin, From Forbes "30 under 30" to Closing the Gender Gap in Tech". Impact Wealth. March 24, 2022. Retrieved April 2, 2022.
  14. ^ a b Page Module:Citation/CS1/styles.css has no content.Berlind, David (October 25, 2007). "Sarah Meyers TV: Where the world is headed?". Testbed. ZDNet. Archived from the original on February 7, 2009. Retrieved December 22, 2009.
  15. ^ Page Module:Citation/CS1/styles.css has no content."West, Jackson. NewTeeVee: "Sarah Meyers on Broadcasting Web Video". Archived from the original on December 30, 2007. Retrieved December 20, 2007.
  16. ^ Douglas, Nick. Valleywag: "The vidding crashers: August Capital boots vloggers from TechCrunch party," August 21, 2006.
  17. ^ a b Page Module:Citation/CS1/styles.css has no content.Arrington, Michael. "PopSnap: Sarah Meyers' Live Online TV Show". TechCrunch. Retrieved December 21, 2009.
  18. ^ Page Module:Citation/CS1/styles.css has no content.Douglas, Nick (August 26, 2006). "The vidding crashers: August Capital boots vloggers from TechCrunch party". Gawker. Retrieved July 15, 2011.
  19. ^ Page Module:Citation/CS1/styles.css has no content.Denton, Nick (December 11, 2006). "2 minutes later, a helicopter whisked Semel to safety". Gawker. Retrieved July 15, 2011.
  20. ^ a b c Page Module:Citation/CS1/styles.css has no content.Schonfeld, Erick (February 26, 2008). "Pop17 With Sarah Meyers Goes Live—A Daily Web Video Show Exploring Micro-Celebrities". TechCrunch. Retrieved December 21, 2009.
  21. ^ Page Module:Citation/CS1/styles.css has no content."Sarah Austin - Bio". Bravo Media LLC. Retrieved October 8, 2012.
  22. ^ Page Module:Citation/CS1/styles.css has no content.Luschek, Mathew (October 9, 2012). "'Silicon Valley' Reality Show to Air Nov. 5". KNTV. Retrieved October 11, 2012.
  23. ^ Page Module:Citation/CS1/styles.css has no content.Arrington, Michael (October 15, 2007). "Justin.TV Lifecasters Not Welcome Everywhere (like movie theaters)". TechCrunch. Retrieved December 21, 2009.
  24. ^ Salkin, Allen. "Night Life Programmed," The New York Times, August 3, 2008.
  25. ^ Exclusive: Rocketboom Blasts Off Sarah Meyer's Pop17 Video Show...The Roots of Beet.TV Explored in this Mini-Doc!
  26. ^ Page Module:Citation/CS1/styles.css has no content.Borden, Mark (May 1, 2010). "Repeat Offenders - The Mekanism Guarantee: They Engineer Virality". Fast Company (145). Retrieved July 22, 2010.
  27. ^ Page Module:Citation/CS1/styles.css has no content.Hill, Caitlin (October 16, 2010). "Mad Men Fashion". Pop17. Retrieved August 19, 2011.
  28. ^ Page Module:Citation/CS1/styles.css has no content.Draper, Jesse (September 21, 2010). "7 Reasons Pro Starbucks as You Become an Entrepreneur". Pop17. Retrieved August 19, 2011.
  29. ^ Page Module:Citation/CS1/styles.css has no content.Shih, Gary (November 6, 2012). "Amid catcalls, Silicon Valley gets its reality TV treatment". Reuters. Retrieved November 17, 2012.
  30. ^ Page Module:Citation/CS1/styles.css has no content.Shatkin, Elina (November 5, 2012). "Silicon vs. Silicone: A Show So Stupid it Makes Real Housewives Look Smart". Los Angeles Magazine. Retrieved November 17, 2012.
  31. ^ Page Module:Citation/CS1/styles.css has no content.Perkett, Christine (November 6, 2012). "Silicon Valley: Startups - "Bravo" for Women in Tech? I Don't Think So". Forbes. Retrieved November 17, 2012.
  32. ^ Page Module:Citation/CS1/styles.css has no content.McCarthy, Megan (November 6, 2012). "Bravo's new startup show needs less Ways, more means". Reuters. Archived from the original on November 6, 2012. Retrieved November 17, 2012.
  33. ^ The X Factor
  34. ^ VidBlogger Nation
  35. ^ Pulos, Will. "Sarah Austin Talks Bond Gadgets". NewNowNext, November 22, 2011.
  36. ^ Page Module:Citation/CS1/styles.css has no content.Lowe, Audra (July 17, 2009). "Tweet for Savings". BetterTV. Meredith Corporation. Retrieved December 22, 2009.
  37. ^ Page Module:Citation/CS1/styles.css has no content.Austin, Sarah (August 26, 2010). "The Best Tech For College". Forbes. Archived from the original on August 28, 2010.
  38. ^ Page Module:Citation/CS1/styles.css has no content."30 Under 30: Media". Forbes. Retrieved April 1, 2022.
  39. ^ a b Schawbel, Dan. Me 2.0: Build a Powerful Brand to Achieve Career Success. Kaplan Publishing, 2009.
  40. ^ Page Module:Citation/CS1/styles.css has no content."NxE's Fifty Most Influential Female Bloggers". Archived from the original on December 8, 2011. Retrieved December 7, 2011.
  41. ^ Cohen, Joshua. "Playboy's Hottest Bloggers?", July 18, 2008.
  42. ^ CNBC: Donny Deutsch's The Big Idea, January 2008 on YouTube.
  43. ^ Personal Branding, May 2009.
  44. ^ Grigoriadis, Vanessa. "America's Tweethearts". Vanity Fair, February 2010. Script error: No such module "webarchive".

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