Danny Sullivan (technologist)
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Danny Sullivan is an American technologist, journalist,[1] and entrepreneur. He is the founder of Search Engine Watch in 1997, one of the earliest online publications about search engine marketing. He also launched Search Engine Strategies, one of the earliest search marketing trade shows. After selling both companies in 2006, he co-founded Search Engine Land, another search marketing publication. In 2017, he joined Google as an adviser at the search division of the company.
He has been credited with popularizing the term "search engine marketing" and has been described as the father of the search engine marketing industry.[2]
Biography
Sullivan was born in 1965 and raised in California. He graduated from the University of California, Irvine, and was a reporter for the Los Angeles Times and the Orange County Register.[3][4] He helped found Maximized Online with programmer Ken Spreitzer. Later he married Lorna Harris, and lived for several years in Chitterne, a small village in England. They have two sons.[3] The family moved to Newport Beach, California. Sullivan popularized the term Search Engine Marketing in an article on Search Engine Watch[5] although he does not take credit for coining the term.[6]
Sullivan was the chief content officer at Third Door Media, and co-founded Search Engine Land, an industry publication that covers news and information about search engines, search marketing, SEO and SEM topics. Third Door Media also produces Marketing Land, a sister website that covers broader digital marketing topics including social media, display advertising, email marketing, analytics, mobile, and marketing technology. Search Engine Land and Marketing Land are owned by Third Door Media, of which Danny Sullivan was partner and chief content officer. He retired from his position as chief content officer at Third Door Media in June 2017.[2]
In October 2017, Sullivan announced that he would be joining Google as an adviser at its search division. He is Google's public Search Liaison, who helps people better understand search and helps Google better hear public feedback.[7]
Affiliated websites
Search Engine Watch
Sullivan started Search Engine Watch in June 1997 after he posted research about search engines, called A Webmaster's Guide To Search Engines, in April 1996. Search Engine Watch was a website with tips on how to get good search engine results. Shortly after beginning in November that year, he sold it for an undisclosed amount to MecklerMedia (now Jupitermedia). He stayed on to maintain the site, and be the editor-in-chief. In 2006, it was sold to Incisive Media for $43 million. Search Engine Watch was considered by Matt Cutts of Google as "must reading", and Tim Mayer of Yahoo! as the "most authoritative source on search".[3]
He also staged the Search Engine Strategies conference six times each year, attracting 1,500 to 6,000 attendees each time.[3] On 29 August 2006, Sullivan announced he would be leaving Search Engine Watch on 30 November 2006. He later came to an agreement with Jupitermedia to continue participating in SES through 2007.[8][9]
Search Engine Land
In 2006 Sullivan founded Search Engine Land with Chris Sherman.[10] Search Engine Land is a news website that covers search engine marketing and search engine optimization. It which shares information about keyword research, trends in search marketing (SEM), paid search advertising (PPC) and search engine optimization (SEO) as well as analysis, advice, tips, tactics and how-to guides for search marketing.[11] Search Engine Land stories have been cited numerous times by other media outlets.[12][13][14]
Search Engine Land and other Third Door Media brands were acquired by Semrush in October, 2024.[15][16]
References
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- ^ Page Module:Citation/CS1/styles.css has no content."The Master of Google's Search Algorithm Sits Down for a Q&A". smallbiztrends.com. 8 September 2016. Retrieved 5 September 2017.
- ^ a b Page Module:Citation/CS1/styles.css has no content.D'Onfro, Jillian (23 June 2018). "Meet the man whose job it is to reassure people that Google search isn't evil". CNBC. Retrieved 12 September 2021.
- ^ a b c d Page Module:Citation/CS1/styles.css has no content.Graham, Jefferson (1 August 2006). "Got a search engine question? Ask Mr. Sullivan". USA TODAY. Archived from the original on 22 April 2022. Retrieved 22 April 2022.
- ^ Page Module:Citation/CS1/styles.css has no content.Stone, Elizabeth (23 March 2000). "Helping Webmasters Land in Search Engines' Nets". The New York Times Web Archive. Retrieved 22 April 2022.
- ^ Page Module:Citation/CS1/styles.css has no content.Sullivan, Danny (3 December 2001). "Search Engine Marketing: You Like It, You Really Like It". Search Engine Watch. Archived from the original on 19 September 2008. Retrieved 19 December 2016.
- ^ Page Module:Citation/CS1/styles.css has no content.Sullivan, Danny (4 March 2010). "Does SEM = SEO + CPC Still Add Up?". Search Engine Land. Retrieved 19 December 2016.
- ^ Page Module:Citation/CS1/styles.css has no content.Robbins, Michelle (6 October 2017). "Danny Sullivan joins Google, leaves advisor role at Third Door Media". Search Engine Land.
- ^ Leaving Search Engine Watch Script error: No such module "webarchive"., Daggle
- ^ Daggle Script error: No such module "webarchive"., 23 October 2006, Danny Sullivan
- ^ Page Module:Citation/CS1/styles.css has no content."About". Search Engine Land.
- ^ Page Module:Citation/CS1/styles.css has no content.Wilson Oliver. "25 Blogs to Take Your Marketing Skills to Next Level". Content Inspire. Retrieved 8 August 2016.
- ^ Google offers free voice-activated local search, CNET News.com, 6 April 2007
- ^ After Long Delays, Yahoo Launches Panama Ranking System Script error: No such module "webarchive"., MarketingVOX, 6 February 2007
- ^ AFP and Google News settle lawsuit Script error: No such module "webarchive"., Reuters UK, 7 April 2007
- ^ Page Module:Citation/CS1/styles.css has no content.Schwartz, Barry. "Semrush Acquired Search Engine Land, SMX & Third Door Media (Industry Reaction)". Search Engine Roundtable.
- ^ Page Module:Citation/CS1/styles.css has no content.Makari, Reem (17 October 2024). "Semrush acquires MarTech.org and Search Engine Land's parent company".
