Sedo

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Sedo
Company type
Private
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ParentUnited Internet
Websitesedo.com

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Sedo.com, LLC is an American domain aftermarket company headquartered in Cambridge, Massachusetts. The company is a subsidiary of United Internet.

History

Sedo

Sedo was founded in 2000 by three German college students - Tim Schumacher (previous CEO of Sedo Holding AG), Marius Würzner (now COO of Sedo GmbH's German office), and Ulrich Priesner (currently CTO of Sedo) - and modeled after the core concept of Schumacher's Master's Thesis, "Price Formation in the Trade of Internet Domain Names". In February 2001, with 1&1 Internet AG's investment in the business through purchasing a 41% share, Sedo GmbH became an official entity in Cologne, Germany.[1] During the first few months, the company was operated solely by Schumacher and Essmann while Priesner and Würzner finished their studies. Helga Schackenberg became the first employee of the company, followed soon thereafter by Würzner. At the end of the year, Essmann left the company for nearly two years to complete his medical residency. In the meantime, Sedo moved into a bigger office in Cologne in 2002, and Matt Bentley joined the company to serve in Essmann's absence to oversee Sedo's development. Sedo's funding prior to IPO was N.M. Rothschild Holdings.

Sedo began planning in 2003 to open a subsidiary office in the United States. During this planning phase, Essmann returned to the company with a desire to lead overseas. Bentley and Essmann headed to America, with Jeremiah Johnston joining the team shortly afterwards as General Counsel. In 2005, the Sedo office was opened in Cambridge, Massachusetts (USA), under Sedo.com, LLC.[2]

In 2006, CEO Tim Schumacher temporarily joined the Cambridge office to assist with expansion into the US market, and the company introduced domain name auctions.[3] In 2007, Sedo took a minority investment in DomainsBot;[4] DomainsBot's technology later contributed to the update of Sedo's domain search tool. The company acquired GreatDomains.com, a competing online domain name marketplace, from VeriSign on June 19, 2007.[5][6]

File:Logo of Sedo (2011).svg
Logo as of 2011
File:Logo of Sedo (2014).svg
Logo as of 2014

Expansion continued in 2008 as Sedo opened up shop in the United Kingdom, an operation headed by Hugo Dalrymple-Smith and Nora Nanayakkara. On February 24, 2009, Sedo purchased RevenueDirect, and formed a strategic partnership with its parent company, Dotster of Vancouver, Washington, to take advantage of the latter's services of helping businesses establish online profiles.[7] In March 2009, Sedo provided seed funding for the new start up Bloson.com, a social charity website.[8] Later in September 2009, Sedo acquired a competing domain monetization (parking) site, ParkingPanel, for an undisclosed amount.[9] On February 17, 2010, Sedo helped broker the purchase for the most expensive .org domain name ever—poker.org—for US$1 million. PokerCompany.com purchased the domain name.[10] Later that year, Sedo was awarded a Guinness World Records record for the sale of sex.com, the most expensive public domain sale at $13,000,000.[11]

On February 1, 2012, Tim Schumacher left his role as CEO of Sedo Holding AG to focus on other projects and join the company's supervisory board. Tobias Flaitz, formerly of the privately held German-based Hubert Burda Media, joined Sedo as the new CEO of both Sedo Holding AG (including Sedo's sister company, Affili.net) and Sedo.[12]

Sedo Holding AG

File:Logo of Sedo Holding AG (2013).svg
Logo of the holding company as of 2013

In 2009, Sedo's sister company within the Adlink Group, AdLINK Media, was sold to the Hi-media Group.[13] This sale led to the reorganization and renaming of the group to Sedo Holding AG in 2010. That same year, Sedo welcomed its sister company, Affilinet, to its Cologne office. Tim Schumacher was named CEO of Sedo Holding AG while retaining his leadership role within Sedo, and Liesbeth Mack-de Boer was named Chief Sales Officer (CSO) of Sedo.

Sales history

Sedo reports the following domain sales as the 20 highest sales they have helped broker since their inception in 2001:Template:Table alignment

Rank Domain Name Sale Price (in US$) Date
1 Sex.com 13,000,000
(Guinness World Records record)[11] 		2010
2 Vodka.com 3,000,000[14] 2006
3 Shopping.de 2,858,945
(est. currency exchange)[15] 		2008
4 Gambling.com 2,500,000[16] 2011
5 Pizza.com 2,600,000[17] 7/7/2008
6 Fly.com 1,800,000[18] 6/25/2009
7 Russia.com 1,500,000[19] 2009
8 Games.co.uk 1,300,000 11/21/2007
9 Bot.ai 1,200,000[20] 2/25/2026
10 Kredit.de 1,169,175[21] 12/4/2008
11 Chinese.com 1,120,000[22] 7/23/2007
12 Sexe.com 1,150,000[23] 10/29/2007
13 Call.com 1,100,000[24] 2/9/2009
14 Invest.com 1,015,000[25] 9/29/2008
15 Poker.org 1,000,000
(highest .org sale on record)[26] 		2010
16 Server.com 770,000[27] 7/31/2009
17 Ringtones.com 750,000[28] 2010
18 Website.com 750,000[29] 2005
19 Files.com 725,000[30] 2009
20 Telecom.com 700,000[31] 2007

References

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Wikimedia Commons has media related to [[commons:Template:If then show|Template:If then show]].

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  1. ^ Page Module:Citation/CS1/styles.css has no content."Sedo's Ascent: How the German Juggernaut Became A Global Giant". DNJournal.
  2. ^ Page Module:Citation/CS1/styles.css has no content."Sedo: Master of its Domain for 10 Years". Business Wire. 2011-02-03.
  3. ^ Page Module:Citation/CS1/styles.css has no content."Sedo Introduces Online Auction Model to the Domain Name Marketplace". Sedo.com. 2006-10-17.
  4. ^ Page Module:Citation/CS1/styles.css has no content."Sedo Invests in DomainsBot". WHIR Web Host Industry Review. 2008-01-31.
  5. ^ Page Module:Citation/CS1/styles.css has no content."Sedo buys GreatDomains". Boston Globe. 2007-06-19. Retrieved 2010-06-01.[dead link]
  6. ^ Page Module:Citation/CS1/styles.css has no content."Sedo Acquires Industry Pioneer, GreatDomains". Recycled-Traffic.com. 2007-06-20.
  7. ^ Page Module:Citation/CS1/styles.css has no content."Sedo buys RevenueDirect, inks partnership". Boston Business Journal. 2009-02-24.
  8. ^ Page Module:Citation/CS1/styles.css has no content."Bloson: Where Interacting with Content Translates into Charitable Donations". BostInnovation. 2010-04-16.
  9. ^ Page Module:Citation/CS1/styles.css has no content."Sedo Buys Domain Monetization Site ParkingPanel". WHIR Web Host Industry Review. 2009-09-25.
  10. ^ Page Module:Citation/CS1/styles.css has no content.Diaz, David (2010-02-17). "Poker.org sold for $1 Million, Most Ever For .org Domain". TechCrunch. Retrieved 2010-06-01.
  11. ^ a b Page Module:Citation/CS1/styles.css has no content."Sex.com sets Guinness record with $13M sale". NY Daily News. 2011-02-23.{{cite web}}: CS1 maint: deprecated archival service (link)
  12. ^ Page Module:Citation/CS1/styles.css has no content."Tim Schumacher To Resign as Sedo's CEO". DomainNameNews. 2011-12-05.
  13. ^ Page Module:Citation/CS1/styles.css has no content."Ad Network Consolidation: Hi-Media Buys AdLink Media". TechCrunch. 2009-07-06.
  14. ^ Page Module:Citation/CS1/styles.css has no content."Vodka.com domain sells for $3 million". Reuters. 2006-12-15.
  15. ^ Page Module:Citation/CS1/styles.css has no content."Shopping.de sold for €1.96 million". Dominik's Blog. 2009-09-07. Archived from the original on 2018-05-12. Retrieved 2011-09-23.
  16. ^ Page Module:Citation/CS1/styles.css has no content."Sedo Brokers Gambling.com Sale of $2.5 Million". BostInnovation. 2011-04-28.[dead link]
  17. ^ Page Module:Citation/CS1/styles.css has no content."Pizza.com domain name fetches millions". CNET. 2008-04-06.
  18. ^ Page Module:Citation/CS1/styles.css has no content."Travelzoo Buys Fly.com Domain For A Lofty $1.8 Million". TechCrunch. 2009-01-30.
  19. ^ Page Module:Citation/CS1/styles.css has no content."Mystery Buyer Coughs Up $1.5 Million For Russia.com". TechCrunch. 2009-11-26.
  20. ^ Page Module:Citation/CS1/styles.css has no content."Bot.ai Domain Name Sold for $1.2M via Sedo as .ai Prices Soar". HostDean. 2026-02-25.
  21. ^ Page Module:Citation/CS1/styles.css has no content."Kredit.de sells for $1.17 million". Daily Domainer. 2008-11-27.
  22. ^ Page Module:Citation/CS1/styles.css has no content."Sedo Brokers Sale of Chinese.com for $1 Million". WebHostDirectory. 2007-07-24.
  23. ^ Page Module:Citation/CS1/styles.css has no content."Sedo.com: Our Story". Sedo.com. 2011-02-08.
  24. ^ Page Module:Citation/CS1/styles.css has no content."Call.com sells for $1.1 million". Total Telecom. 2009-09-03.
  25. ^ Page Module:Citation/CS1/styles.css has no content."The Lowdown". DNJournal. 2008-09-29.
  26. ^ Page Module:Citation/CS1/styles.css has no content."Poker.org sold for $1 Million, Most Ever For .org Domain". TechCrunch. 2010-02-17.
  27. ^ Page Module:Citation/CS1/styles.css has no content."Sedo Sells Jesus.net and Server.com for Huge Profit". Softpedia. 2009-08-05.
  28. ^ Page Module:Citation/CS1/styles.css has no content."Sedo.com Releases 2010 Market Trends Study with Q4 Highlights Revealing Steady Growth in the Domain Market and Opportunities Abound for Businesses and Investors". Business Wire. 2011-02-08.
  29. ^ Page Module:Citation/CS1/styles.css has no content."Sedo Announces Highest Valued Domain Sale of 2005". Business Wire. 2005-07-20.
  30. ^ Page Module:Citation/CS1/styles.css has no content."Sedo sells Files.com for $725,000 USD". TLDMagazine. 2010-03-29.
  31. ^ Page Module:Citation/CS1/styles.css has no content."Domain Name- ' Telecom.com' Trades for $700,000". Domainertising. 2008-01-02.
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