thatPower

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"#thatPower"
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Template:Infobox song/link by will.i.am featuring Justin Bieber
from the album #willpower
ReleasedMarch 15, 2013
RecordedFebruary 20, 2013
StudioMetropolis, London
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  • will.i.am
  • Verrigni
  • Damien Leroy
will.i.am singles chronology
"Scream & Shout"
(2012) 		"#thatPower"
(2013) 		"Crazy Kids"
(2013)
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"#thatPower" (stylized as #thatPOWER) is a song by American recording artist will.i.am, taken from his fourth studio album, #willpower. The song features Canadian singer Justin Bieber, who wrote the song alongside will.i.am, Verrigni, and Damien Leroy (DJ Ammo). The latter two also produced the song. "thatPOWER" was released in the United States and Canada on March 15, 2013, via Interscope Records, as the third single from the album. The song has since charted in several countries. A special version of the song was used for the 2013 NBA Playoffs telecasts on ESPN and ABC and the last day of TV5's primetime sports block on IBC, AKTV.

Background

"#thatPower" was released on YouTube on March 15 and on iTunes on March 18.[2] The song made its radio premiere on Capital FM in the United Kingdom on March 15.[3] Will.i.am tweeted the cover art for the song on March 15.[4] The song was recorded on February 20, 2013, at Metropolis, when Bieber and will.i.am were in London for the 2013 BRIT Awards.[3] The song was released to American Contemporary radio on March 26, 2013.[citation needed] The single sold 108,000 digital downloads in its first week of release.[5]

Composition

Will.i.am described "#thatPower" as up-tempo.[3] MTV's Jocelyn Vena said the song had "lyrical swagger" and noted how "Bieber brings his sweet vocals to the chorus", with a vibe that "recalls Kanye West's 2010 hit, 'Power'".[6] According to The Hollywood Reporter, the song is club-oriented.[2]

Critical reception

"#thatPower" received mixed reviews from music critics. E.E. Bradman for Common Sense Media wrote, "This one's all about the club: With its uptempo four-on-the-floor bass and kick assault, repeated choruses, and surging synths, "#thatPower" sounds and feels more like a remix than the first iteration of a new song."[7] Jody Rosen of Rolling Stone called the song "a wan melody warbled by Bieber over generic 4/4 beats" and gave it two out of five stars, ending his review with "#FAIL."[8]

Music video

On March 21, will.i.am tweeted about how exhausting rehearsals for the video were.[9][10] On March 25, Capital FM reported that will.i.am was seen taking part in the production of parts of the video for the song in Los Angeles.[11] The official video premiered on April 19, 2013.[12] An alternate "second screen" music video is available through an unlisted YouTube link when the song is tagged via Shazam. The alternate video does not contain audio and is meant to be viewed alongside the original music video in order to spot the differences between the two.

A special version was shot with National Basketball Association (NBA) players, including LeBron James, Dwyane Wade, Kevin Durant, Dwight Howard, Carmelo Anthony and Chris Bosh, to be used as the opening theme introduction for the 2013 NBA Playoffs television broadcasts on ABC and ESPN.[13] The video is also used at various commercial breaks throughout the broadcasts.

Live performances

will.i.am performed the track at Le Grand Journal on April 16, 2013, and it featured his backing dancers.[citation needed] Four days later, he performed the song on The Jonathan Ross Show, doing a similar performance.[citation needed] He performed the song on Dancing with the Stars results show on April 23, 2013, while Justin Bieber's solos played in the background in a video.[citation needed] On May 19, will.i.am and Bieber also performed the song live during the 2013 Billboard Music Awards, in Las Vegas.

Cover versions

A funk and soul-infused version of "#thatPower" was arranged, recorded and performed by Judith Hill, on the television singing competition show The Voice. The performance was held on May 27, 2013, and was broadcast live on NBC.[14] The studio-recorded version was digitally released during the same period.

Track listing

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Charts

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Certifications

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Region Certification Certified units/sales
Australia (ARIA)[36] 2× Platinum 140,000 
Belgium (BRMA)[37] Gold 15,000 
Brazil (Pro-Música Brasil)[38] 2× Platinum 120,000 
Germany (BVMI)[39] Gold 150,000 
Italy (FIMI)[40] Platinum 0 
Mexico (AMPROFON)[41] Template:Certification Table Entry/MexicanAward Template:Certification Table Entry/Sales/MexicanSales 
New Zealand (RMNZ)[42] Platinum 0 
Sweden (GLF)[43] Platinum 40,000 
United Kingdom (BPI)[44] Gold 400,000 
United States — 1,018,369[45]
Denmark (IFPI Danmark)[46] Platinum 0 

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.
‡ Sales+streaming figures based on certification alone.
† Streaming-only figures based on certification alone.

Release history

Region Date Format Label Ref.
Canada March 18, 2013 Digital download Universal Music [47]
United States Interscope Records [15]
March 26, 2013 Mainstream and rhythmic radio [48]
Germany March 29, 2013 Digital download Universal Music [49]
United Kingdom April 3, 2013 Mainstream radio Polydor Records
April 14, 2013 Digital download [50]
Germany April 26, 2013 CD single Universal Music [51]

References

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  1. ^ Page Module:Citation/CS1/styles.css has no content.Copsey, Robert (April 16, 2013). "will.i.am ft. Justin Bieber: '#thatPOWER' - Single review". Digital Spy. Archived from the original on October 6, 2018. Retrieved October 6, 2018.
  2. ^ a b Page Module:Citation/CS1/styles.css has no content.Brandle, Lars (March 18, 2013). "Justin Bieber, Will.i.am Collab '#THATPOWER' Hits the Web". The Hollywood Reporter. Archived from the original on March 21, 2013. Retrieved March 18, 2013.
  3. ^ a b c Page Module:Citation/CS1/styles.css has no content."Will.i.am Premieres New Song '#ThatPower' Featuring Justin Bieber On Capital FM". Capital FM. March 15, 2013. Archived from the original on March 18, 2013. Retrieved March 19, 2013.
  4. ^ Page Module:Citation/CS1/styles.css has no content.will.i.am (March 15, 2013). "@iamwill status". Twitter. Archived from the original on October 13, 2013. Retrieved March 19, 2013.
  5. ^ Page Module:Citation/CS1/styles.css has no content.Caulfield, Keith (March 26, 2013). "Justin Timberlake Debuts At No. 1 On Billboard 200, Earns Third-Largest Digital Week Ever". The Hollywood Reporter. Archived from the original on March 31, 2013. Retrieved April 12, 2013.
  6. ^ Page Module:Citation/CS1/styles.css has no content.Vena, Jocelyn (March 15, 2013). "Justin Bieber, will.i.am's '#thatpower' Comes 'Alive' With New Track". MTV. Archived from the original on March 18, 2013. Retrieved March 19, 2013.
  7. ^ Page Module:Citation/CS1/styles.css has no content.Bradman, E. ""#thatPower" (CD Single)". Common Sense Media. Archived from the original on April 18, 2013. Retrieved April 30, 2013.
  8. ^ Page Module:Citation/CS1/styles.css has no content.Rosen, Jody (March 28, 2013). "Will.i.am feat. Justin Bieber: "#thatPower"". Rolling Stone. Archived from the original on August 28, 2016. Retrieved April 30, 2013.
  9. ^ Page Module:Citation/CS1/styles.css has no content."Will.i.am Teases '#ThatPower' Music Video: "The World Isn't Ready"". Capital FM. March 21, 2013. Archived from the original on March 24, 2013. Retrieved April 12, 2013.
  10. ^ Page Module:Citation/CS1/styles.css has no content.Will.i.am (March 21, 2013). "@iamwill status update". Twitter. Archived from the original on March 4, 2014. Retrieved April 12, 2013.
  11. ^ Page Module:Citation/CS1/styles.css has no content."Will.i.am Spotted Shooting '#ThatPower' Music Video In Los Angeles". Capital FM. March 25, 2013. Archived from the original on May 24, 2013. Retrieved April 12, 2013.
  12. ^ Page Module:Citation/CS1/styles.css has no content.Grossberg, Josh (April 19, 2013). "News/ Will.i.am and Justin Bieber's "#That Power" Video Hits the Web—Watch Now". E!. Archived from the original on April 22, 2013. Retrieved April 20, 2013.
  13. ^ Page Module:Citation/CS1/styles.css has no content.Cafardo, Ben (April 18, 2013). "NBA Playoffs to Exclusively Tip Off on ABC & ESPN". ESPNMediaZone.com. Archived from the original on April 24, 2013. Retrieved April 28, 2013.
  14. ^ Page Module:Citation/CS1/styles.css has no content.Kroll, Katy (May 29, 2013). "The Voice Recap: Judith Hill, Sarah Simmons Cut in Shocking Elimination". Rolling Stone. Archived from the original on June 19, 2017. Retrieved September 15, 2017.
  15. ^ a b Page Module:Citation/CS1/styles.css has no content."#thatPOWER (feat. Justin Bieber) - Single". iTunes US. Apple Inc. Archived from the original on March 20, 2013. Retrieved March 19, 2013.
  16. ^ Page Module:Citation/CS1/styles.css has no content."That Power". Amazon.de. April 30, 2013. Retrieved December 28, 2017.{{cite web}}: CS1 maint: deprecated archival service (link)
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  30. ^ Page Module:Citation/CS1/styles.css has no content."JAAROVERZICHTEN - SINGLE 2013" (in Nederlands). dutchcharts.nl. Archived from the original on November 20, 2015. Retrieved July 30, 2014.
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  32. ^ Page Module:Citation/CS1/styles.css has no content."Årslista Singlar – År 2013" (in svenska). Sverigetopplistan. Swedish Recording Industry Association. Archived from the original on November 29, 2014. Retrieved July 30, 2014.
  33. ^ Page Module:Citation/CS1/styles.css has no content."End of Year 2013" (PDF). UKChartsPlus. Archived (PDF) from the original on July 14, 2014. Retrieved July 30, 2014.
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  41. ^ Script error: No such module "cite". Type will.i.am in the box under the ARTISTA column heading and #thatPower in the box under the TÍTULO column heading.
  42. ^ Script error: No such module "cite". Type #thatPower in the "Search:" field and press Enter.
  43. ^ Script error: No such module "cite". Scroll to position 27 to view certification.
  44. ^ Script error: No such module "cite". Select singles in the Formats field. Type thatPower will i am ft Justin Bieber in the "Search:" field.
  45. ^ Page Module:Citation/CS1/styles.css has no content."Week Week Ending May 12, 2013. Songs: #Letdown". Chart Watch. Yahoo Music. May 15, 2013. Archived from the original on June 21, 2013. Retrieved May 16, 2013.
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  47. ^ Page Module:Citation/CS1/styles.css has no content."#ThatPower feat. Justin Bieber". iTunes. Retrieved December 28, 2017.[dead link]
  48. ^ FMQB: Radio Industry News, Music Industry Updates, Arbitron Ratings, Music News and more! Script error: No such module "webarchive".
  49. ^ Page Module:Citation/CS1/styles.css has no content."Musicload - Home". Musicload.de. Archived from the original on March 5, 2016. Retrieved December 28, 2017.
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  51. ^ Page Module:Citation/CS1/styles.css has no content."That Power". Amazon.de. April 30, 2013. Archived from the original on January 7, 2020. Retrieved December 28, 2017.

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