WBRL-CD

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WBRL-CD
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ChannelsPage Template:Plainlist/styles.css has no content.
BrandingBaton Rouge CW 21
Programming
AffiliationsThe CW
Ownership
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WGMB-TV, WVLA-TV, KZUP-CD
History
First air date
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Former call signs
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  • K65EF (1989–1992)
  • K21DQ (1992–1995)
  • KANC-LP (1995–2002)
  • WBRL-CA (2002–2011)
Former channel numberTemplate:Pluralize from text
Analog: 65 (UHF, 1989–1992), 21 (UHF, 1992–2011), 20 (UHF, share with KZUP-CD, 2011–2020s)
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Call sign meaning
Baton Rouge, Louisiana
Technical information[1]
Licensing authority
FCC
24976
ERP10 kW
HAAT212.8 m (698 ft)
Transmitter coordinates
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Translator(s)WGMB-TV 44.2 Baton Rouge
Links
Public license information
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Websitewww.louisianafirstnews.com

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WBRL-CD (channel 21) is a low-power, Class A television station in Baton Rouge, Louisiana, United States, serving as the local outlet for The CW. It is owned and operated by network majority owner Nexstar Media Group alongside Fox affiliate WGMB-TV (channel 44) and independent station KZUP-CD (channel 19); Nexstar also provides certain services to NBC affiliate WVLA-TV (channel 33) under joint sales and shared services agreements (JSA/SSA) with White Knight Broadcasting. The four stations share studios on Perkins Road in Baton Rouge; WBRL-CD's transmitter is located near Addis, Louisiana.

In addition to its own digital signal, WBRL-CD is simulcast in 1080i full high definition on WGMB's second digital subchannel (44.2) from the same transmitter site.

History

Communications Corporation of America brought WB programming to Baton Rouge cable subscribers on February 1, 1999, as WBBR, a cable-only station on Cox Communications channel 10 (WBBR's call sign was used in a fictitious manner).[2] Previously, WB programming was available on WTVK-LP, a low-power station owned by Gulf Atlantic Communications which was also affiliated with America One. While WTVK was carried by several smaller cable providers in the greater Baton Rouge area, including those in Clinton, Jackson, and Watson, as well as on LSU's cable system, TCI, then Baton Rouge's cable company, did not carry the station, and it only had a broadcasting range of six miles (9.7 km).[3] TCI, however, did carry WGN irregularly between 1995 and 1999, making WB programming available to subscribers. Eventually, WTVK signed off, and channel 11 became occupied by KPBN-LP, an America One affiliate.

The station now known as WBRL signed on the air March 30, 1989, as K65EF on channel 65. It was founded by Woody Jenkins of Great Oaks Broadcasting Corporation and initially served as a translator for independent station WBTR, as that station initially had trouble getting picked up on local cable systems in the greater Baton Rouge area. In 1995, it became KANC-LP, channel 21 and served as Baton Rouge's first all-news station affiliated with the All News Channel. On November 13, 2002, WTNC was purchased by ComCorp with the objective of bringing WBBR/WB programming over-the air. The call sign was changed to WBRL and was initially supposed to be on channel 19 before Communications Corporation decided to put it on channel 21 (sister station KZUP-CD was on channel 19, but is now on channel 20; some station identifications from 2002 erroneously branded the station as WB 19 instead of WB 21).[4][5] WBRL was previously used as the call letters to the FM counterpart to WJBO from 1941 to 1958—this station is now WYNK-FM and is unrelated to WBRL-CD.

On March 7, 2006, Baton Rouge's UPN affiliate, WBXH, announced that they would take affiliation with MyNetworkTV in September. On March 9, 2006, it was announced that WBRL would affiliate with The CW.

In June 2006, owner ComCorp filed for Chapter 11 bankruptcy protection. ComCorp said in a press release viewers and staff would see no changes at the station.[6][7][8][9]

On April 24, 2013, ComCorp announced the sale of its entire group, including WGMB and WBRL-CD, to the Nexstar Broadcasting Group.[10] The local marketing agreement for WVLA and KZUP-CD (which is retaining ownership with White Knight Broadcasting) is included in the deal. The sale was completed on January 1, 2015.[11]

On July 1, 2020, WBRL relocated its digital channel from channel 21 to channel 20 to prevent co-interference from WHNO in New Orleans, sharing channel space with its sister station, KZUP. On November 1, 2021, WBRL's simulcast on WGMB-DT2 was upgraded to 720p high definition.

Newscasts

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Subchannel

Subchannel of WBRL-CD[12]
Channel Res. Aspect Short name Programming
21.1 1080i 16:9 WBRL-CW The CW
20.1 1080i 16:9 KZUP KZUP-CD (Independent)

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  Broadcast on behalf of another station

References

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  1. ^ Page Module:Citation/CS1/styles.css has no content."Facility Technical Data for WBRL-CD". Licensing and Management System. Federal Communications Commission.
  2. ^ A new venture – Local WB affiliate debuts on cable, Baton Rouge Advocate, January 31, 1999
  3. ^ A David facing TV Goliaths *** WTVK thinking big despite low-power pole, Baton Rouge Advocate, January 14, 1996
  4. ^ 2 cable stations go over-the-air, Baton Rouge Advocate, December 15, 2002
  5. ^ Page Module:Citation/CS1/styles.css has no content."YouTube". www.youtube.com. Archived from the original on April 19, 2016.
  6. ^ Page Module:Citation/CS1/styles.css has no content."TV station parents told to file reorganization". pqarchiver.com. Archived from the original on May 24, 2011.
  7. ^ Page Module:Citation/CS1/styles.css has no content."Web Page Under Construction". www.tvnewsday.com.
  8. ^ Page Module:Citation/CS1/styles.css has no content."Error 404". www.theind.com.
  9. ^ Page Module:Citation/CS1/styles.css has no content."Baton Rouge Business Report: WVLA, WGMB getting new owners". businessreport.com.
  10. ^ Page Module:Citation/CS1/styles.css has no content."CDBS Attachment". licensing.fcc.gov. Retrieved January 23, 2024.
  11. ^ Page Module:Citation/CS1/styles.css has no content."Prefill and Display".
  12. ^ Page Module:Citation/CS1/styles.css has no content."RabbitEars TV Query for WBRL". www.rabbitears.info.

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