First Kitchen
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Script error: No such module "Nihongo". is a Japanese fast food restaurant chain operated by First Kitchen Co., Ltd., a wholly owned subsidiary of Wendy's International. Prior to June 2016, it was a subsidiary of Suntory Holdings.[1]
Its first shop opened in Ikebukuro, Tokyo, in September 1977. Currently, its stores operate in 14 prefectures, in the Kantō, Chūbu, and Kinki regions. Of the 136 stores, about 100 exist in Kantō as of June 1, 2016. The chain was acquired by Wendy's Japan from Suntory Holdings on June 1, 2016, and now operates under the name Wendy's First Kitchen as a result of its acquisition.[1]
Its current president and chief executive officer is Hiroshi Kato.[2]
Menu
The staple menu since its founding has been Bacon Egg Burger. While originally a hamburger restaurant, the company began to expand its menu in 1996 in a move to differentiate itself from its competitors. Currently, the restaurant also serves pizza, pasta, and fried chicken. This restaurant is noteworthy for its flavored French fries, called "Flavor Potato".
Abbreviation issue
Colloquially, the restaurant is frequently abbreviated as Script error: No such module "Nihongo"..[3] However, the company neither uses this abbreviation nor approves of its use because of its similarity to the pronunciation of "fucking", a vulgarity in English; instead choosing to emphasize the abbreviation Script error: No such module "Nihongo".. In 2005, a redesigned logo that emphasized the letters "FK" was introduced.
References
- ^ a b Page Module:Citation/CS1/styles.css has no content."Franchisee Wendy's Japan To Acquire First Kitchen With 136 Restaurants". Cision PR Newswire. The Wendy's Company. June 1, 2016. Retrieved February 25, 2018.
- ^ Page Module:Citation/CS1/styles.css has no content."「ファーストキッチン株式会社」の株式譲渡について". サントリー (in 日本語). Archived from the original on 2022-11-06. Retrieved 2022-11-06.
- ^ "'Joshikōsei-go' wakaru?" Mainichi Shimbun May 15, 2004
