WRBO
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| Page Template:Plainlist/styles.css has no content. | |
Broadcast area | Memphis metropolitan area |
|---|---|
| [[Frequency|FrequencTemplate:Pluralize from text]] | 103.5 MHz |
| Branding | 103.5 WRBO |
| Programming | |
| Format | Urban adult contemporary |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner | Page Template:Plainlist/styles.css has no content.
|
| WGKX, WKIM, WXMX | |
| History | |
First air date | Script error: No such module "Date time". (as WNAU) |
Former call signs | Page Template:Plainlist/styles.css has no content.
|
Call sign meaning | "R&B Oldies" |
| Technical information[1] | |
Licensing authority | FCC |
| 7075 | |
| Class | C1 |
| ERP | 100,000 watts |
| HAAT | 179 meters (587 ft) |
| Links | |
Public license information | Template:FCC Licensing and Management System facility |
| Webcast | Listen Live Listen Live (iHeart) |
| Website | 1035wrbo.com |
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WRBO (103.5 FM) is a radio station licensed to Germantown, Tennessee, and serving the Memphis metropolitan area. Owned by Cumulus Media, WRBO has an urban adult contemporary format playing both current and classic R&B music.[2] The station's studios are located at the Memphis Radio Group building in East Memphis, and the transmitter site is in Olive Branch, Mississippi.
History
From 1966 to 1998, the 103.5 frequency was licensed to New Albany, Mississippi, serving the Tupelo area. The station's call letters were WNAU from 1966 to 1979.[3] In 1979, WNAU's call letters changed to WOKM (later WOKM-FM in 1982). In 1984, the call letters changed to WWKZ, and the station had a Top 40 format branded "KZ-103".[4][5] WWKZ became among the first FM radio stations with studios in Tupelo when it moved there in 1986.[5]
In 1997, Massachusetts-based Barnstable Broadcasting purchased WWKZ from Radio South in Meridian, Mississippi, and started plans to move the station to the larger Memphis, Tennessee, market.[6] Effective May 1, 1998, WWKZ was re-licensed to Como, Mississippi, serving the Memphis area, with call letters WRBO and broadcasting from a transmitter in nearby Olive Branch, Mississippi. Its R&B format branded "Soul Classics" began in June 1998.[4][7][6]
In 2004, Citadel Broadcasting purchased WRBO from Barnstable.[8] Cumulus Media bought Citadel and all its stations in 2011.[9][10]
In 2011, WRBO began phasing in adult R&B currents while continuing to play classic R&B.
The station currently airs the syndicated Steve Harvey Morning Show and The D.L. Hughley Show. Its main competitor is KJMS, whose Urban AC direction reflects more currents. Because of this shift to Urban AC, Mediabase added WRBO to its Urban AC reporting panel in March 2012.[11]
WRBO was the radio flagship station for Memphis Grizzlies (National Basketball Association) games until the 2010–11 season, after which Entercom-owned WMFS AM and FM picked up the Grizzlies' broadcast rights.[12]
References
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- ^ Page Module:Citation/CS1/styles.css has no content."Facility Technical Data for WRBO". Licensing and Management System. Federal Communications Commission.
- ^ Page Module:Citation/CS1/styles.css has no content."#51 Memphis". Radio Online. Retrieved May 17, 2018.
- ^ Page Module:Citation/CS1/styles.css has no content."White's Radio Log" (PDF), Radio-TV Experimenter, vol. 21, no. 2, p. 108, October–November 1966
- ^ a b Page Module:Citation/CS1/styles.css has no content."Call Sign History".
- ^ a b Page Module:Citation/CS1/styles.css has no content.Elkins, Ashley (October 23, 1996). "Radio stations". Northeast Mississippi Daily Journal. Roswel Tupelo. Retrieved April 6, 2018.
- ^ a b Page Module:Citation/CS1/styles.css has no content."Short takes". The Memphis Flyer. July 10, 1997. Archived from the original on October 7, 1999. Retrieved April 6, 2018.
- ^ Page Module:Citation/CS1/styles.css has no content.Hanas, Jim (June 11, 1998). "Urban Assault Vehicle". The Memphis Flyer. Archived from the original on October 2, 1999. Retrieved April 6, 2018.
- ^ Page Module:Citation/CS1/styles.css has no content."Citadel Broadcasting to Acquire 4 Radio Stations from Barnstable Broadcasting". Citadel Broadcasting. January 29, 2004. Retrieved April 6, 2018.
- ^ Page Module:Citation/CS1/styles.css has no content.Allison, David (December 1, 2017). "Owner of several Memphis radio stations files Chapter 11 bankruptcy". Memphis Business Journal. Retrieved April 6, 2018.
- ^ Page Module:Citation/CS1/styles.css has no content.Bond, Paul (March 10, 2011). "Cumulus Media to Buy Citadel Broadcasting in $2.4 Billion Deal". The Hollywood Reporter. Retrieved April 6, 2018.
- ^ "Mediabase Makes Panel Changes" from All Access (March 9, 2012)
- ^ Page Module:Citation/CS1/styles.css has no content."Walking In Memphis: Grizzlies Move Radio Broadcasts To ESPN-Affiliated Stations". Sports Business Daily. August 18, 2011. Retrieved May 17, 2018.
External links
- WRBO official website
- Template:FCC Licensing and Management System facility
- WRBO in Nielsen Audio's FM station database
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