WRVR

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WRVR
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Broadcast area
Memphis, Tennessee
[[Frequency|FrequencTemplate:Pluralize from text]]104.5 MHz (HD Radio)
Branding104.5 The River
Programming
LanguageTemplate:Pluralize from textEnglish
FormatAdult contemporary
Ownership
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History
First air date
1968; 58 years ago (1968)
Former call signs
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  • WTCV (1968–1971)
  • WAID (1971–1975)
  • WQUD (1975–1981)
Call sign meaning
The Mississippi River
Technical information[1]
Licensing authority
FCC
34375
ClassC1
ERP100,000 watts
HAAT229 meters (751 ft)
Links
Public license information
Template:FCC Licensing and Management System facility
WebcastTemplate:Audacy.com
Websitewww.audacy.com/1045theriver

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WRVR (104.5 FM, branded "The River 104.5") is an adult contemporary radio station broadcasting in Memphis, Tennessee. It has broadcast this format for at least 34 years as of 2021. Owned by Audacy, Inc., the station's studios are located in Southeast Memphis, and its transmitter is in Cordova, Tennessee, outside Memphis.

WRVR broadcasts in the HD Radio format.[2]

The station plays pop and soft rock music from the 1970s to the present. 1960s music is occasionally played, and every year from mid-November to December 25, WRVR plays varieties of Christmas music, temporarily replacing its AC format.

History

The 104.5 frequency originally aired religious-oriented programs with the call letters WTCV; later, it carried an easy-listening format with the call letters WAID. On April 23, 1975, it switched formats to MOR with the call letters WQUD and was branded "Quad 104." It was also the sister station at the time of WDIA (which is where the former WAID call letters—in reverse—came from).

Former Logos

File:WRVR 104.5TheRiver logo.jpg

References

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  1. ^ Page Module:Citation/CS1/styles.css has no content."Facility Technical Data for WRVR". Licensing and Management System. Federal Communications Commission.
  2. ^ Page Module:Citation/CS1/styles.css has no content."HD Radio Guide for Memphis". hdradio.com. Archived from the original on July 19, 2018.

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