aQuantive
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aQuantive, Inc. was the parent company of a group of three digital marketing service and technology companies: Avenue A/Razorfish, Atlas Solutions, and DRIVE Performance Solutions. Based in Seattle, Washington, the company was founded in 1997. According to Advertising Age magazine, in 2005 it ranked 14th by revenue among advertising agencies worldwide.
On May 18, 2007, Microsoft announced that it would acquire the company for US$6 billion, the largest acquisition in Microsoft's history until its 2011 purchase of Skype.[1][2] The acquisition closed on August 10, 2007.[3] aQuantive became part of Microsoft's newly created Advertiser and Publisher Solutions (APS) Group. On July 2, 2012, Microsoft announced that it would take a $6.2 billion writedown, mostly related to the 2007 acquisition of aQuantive.[4] In February 2013, Facebook acquired Atlas Ad Serving from Microsoft.[5]
See also
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References
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- ^ Page Module:Citation/CS1/styles.css has no content.Szalai, Georg (May 21, 2007). "Microsoft pays big for aQuantive". The Hollywood Reporter. Retrieved August 16, 2011.
- ^ Page Module:Citation/CS1/styles.css has no content.Kirk, Jeremy (May 18, 2007). "Microsoft to Buy aQuantive for $6 Billion". PCWorld. Retrieved August 16, 2011.
Microsoft plans to acquire aQuantive for around $6 billion in order to grow its Internet advertising business.
- ^ Page Module:Citation/CS1/styles.css has no content.Sterling, Greg (September 26, 2007). "Microsoft Hoping aQuantive's McAndrews Can Outfox Google". Search Engine Land. Retrieved August 16, 2011.
- ^ Page Module:Citation/CS1/styles.css has no content.David Goldman (2012-07-02). "Microsoft's $6 billion whoopsie". CNN. Archived from the original on July 4, 2012. Retrieved 2012-07-02.
- ^ Page Module:Citation/CS1/styles.css has no content.Mary Jo Foley (2013-02-13). "Facebook Buys Microsoft's Atlas Ad Platform". zdnet. Retrieved 2013-02-13.
External links
- Official website (archive)
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