ATV Home

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ATV Home
亞洲電視本港台
CountryChina
Broadcast areaHong Kong, Macau, China (Original version)
Worldwide (International version)
North America (America version)
Programming
LanguageTemplate:Pluralize from textCantonese
Picture format576i (PAL) 4:3
576i (SDTV) 16:9
Ownership
OwnerAsia Television
Sister channelsATV World
History
Launched29 May 1957; 69 years ago (1957-05-29)
ClosedScript error: No such module "Date time".
Replaced byATV Overseas Channel (America)
RTHK TV 31A (analogue service)
Links
WebsiteHKatv.com/Home

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ATV Home (Chinese: 亞洲電視本港台) was a free-to-air Cantonese television channel in Hong Kong, owned and operated by Asia Television. It was formed in September 1963 as a result of the split of the bilingual Rediffusion Television subscription service (which was primarily owned by British company Rediffusion) into dedicated Cantonese and English-language services. In 1969, the broadcaster was granted a license for over-the-air broadcasting.

Facing heavy competition from its free-to-air competitor TVB Jade, a change in ownership in 2010 and an attempt to cut back on dramas in favour of more current affairs, news, and talk programming resulted in further financial losses and internal conflicts.[1] Owing to ATV's deterioration and other issues, on 31 March 2015 ATV's over-the-air broadcasting license was revoked effective 2 April 2016; the channel signed off shortly before midnight on 1 April 2016, and was replaced on analogue transmission by RTHK TV 31.[2][3][4]

History

Rediffusion Television

ATV Home, in addition to Asia Television's history, traces back to Rediffusion Television, which was Hong Kong's first television service. The service launched on 29 May 1957, and a subscription fee of HK$25 was required to watch programming, which was considered to be expensive at the time.

On 30 September 1963, Rediffusion launched its Cantonese service, and the channel was christened "Rediffusion Television Cantonese Channel" (Chinese: 麗的映聲中文台). This would lay the groundwork for what will eventually become ATV Home.

On 1 February 1967, the channel was renamed "RTV-1" (Chinese: 麗的一台).

On 10 November 1969, Rediffusion was granted a free-to-air television broadcasting license for RTV-1, in addition to its English sister channel RTV-2 (Chinese: 麗的二台). However, RTV was beaten to launch by a competitor, Television Broadcasts Limited. This late arrival would have a major negative impact on new service's viewership, up until its eventual demise in 2016.

The channel in early September 1982 stopped airing the Japanese drama series The Rise of Shogun after airing two of its eight episodes, due to concerns over the rewritten history of Japan and glossing over occupation in the early 1940s.[5]

Asia Television

On 24 September 1982, Rediffusion Television was bought out by a locally owned enterprise called Far East Group (Chinese: 遠東機構). The new owner renamed Rediffusion to Asia Television, and consequently, the channel was renamed "ATV Cantonese" (Chinese: 亞洲電視中文台).

On 2 February 1987, the channel was again renamed, to "ATV Gold" (Chinese: 亞洲電視黃金台).

Far East Group eventually sold its ATV holdings to local conglomerate Lai Sun Group, and the channel was renamed on 13 February 1989, to "ATV Home" (Chinese: 亞洲電視本港台). In 2015, former ATV executive Selina Chow revealed that the station's new name was supposed to be "ATV Hong Kong" (Chinese: 亞洲電視香港台), but the station was forced to scrap the name, in favor of ATV Home (Chinese: 亞洲電視本港台),[6] after Secretary for Administrative Services and Information Peter Tsao opposed the name.[7]

In September 2015, ATV planned to rebrand the channel as ATV-1 Hong Kong (Chinese: 亞視一台 香港);[8] the plan came to a premature end due to the end of its license.

Competitive disadvantage

Due to its relatively late arrival as a free-to-air Cantonese-language TV station, lesser known actors and lower operating budgets, ATV Home struggled to compete with its Cantonese rival TVB Jade. While the station's programs did, on occasions, lowered TVB's ratings, TVB always managed to eventually regain the lost ratings.

Programming

Although less popular or numerous than TVB drama series, ATV-produced dramas are still well received. Some have attained popular and critical acclaim, such as Crocodile Tears (Template:Zhi), Fatherland (Template:Zhi), The Legendary Fok (Template:Zhi), Central Affairs I and II (Template:Zhi) and Reincarnated (Template:Zhi). Recent productions of note include The Pride of Chao Zhou (Template:Zhi), Who is the Winner? (Template:Zhi), King of the Gambler (Template:Zhi) and The Good Old Days (Template:Zhi).

In recent years ATV has created and hosted certain large-scale award shows, the most well-known of which would probably be The Annual Most Popular TV Commercial Awards (Template:Zhi).

Other 'infotainment' programmes like Stories From Afar (Template:Zhi) are ranked highly by public reviews, such as the Appreciation Index Survey Best Television Awards (Template:Zhi).

Some ATV programmes, such as the entertainment news show Hong Kong Today (今日睇真D) and Who Wants to Be a Millionaire? (Template:Zhi), have proven to be particularly popular, prompting their rival TVB to offer similar shows, such as Focus On Focus (Template:Zhi) and Weakest Link (一筆OUT消), respectively.

Well-known programmes

Drama series

See also

References

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  1. ^ Page Module:Citation/CS1/styles.css has no content.Chow, Vivienne (29 March 2015). "Wong Ching, the leading man in ATV's sorry drama". South China Morning Post. Retrieved 3 April 2015.
  2. ^ Page Module:Citation/CS1/styles.css has no content."Farewell ATV as its survival fight ends". The Standard. Retrieved 11 April 2016.
  3. ^ Page Module:Citation/CS1/styles.css has no content."ATV, World's Oldest Chinese TV Channel, Closes Down". Variety. 2 April 2016. Retrieved 11 April 2016.
  4. ^ Page Module:Citation/CS1/styles.css has no content."Hong Kong Government Strips ATV of Broadcast License". Variety. 2 April 2015. Retrieved 18 March 2016.
  5. ^ Page Module:Citation/CS1/styles.css has no content."Hongkong withdraws drama show". The Straits Times. Reuters. 2 September 1982. Retrieved 3 January 2025.
  6. ^ In Hong Kong parlance, the word "本港" is a way to say "香港". Literally, "本港" means "this Hong Kong", referring to the city as a whole.
  7. ^ TVB News program "News Magazine", in an episode that aired on 4 April 2015.
  8. ^ 葉家寶稱已獲批准調整亞視現有頻道申請 Script error: No such module "webarchive".，ATV News，29 September 2015

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