Advertising column
An advertising column is a cylindrical outdoor sidewalk structure with a characteristic style that is used for advertising and other purposes. They are common throughout Germany[1][page needed] including its capital Berlin, where the first 100 columns were installed in 1855. Advertising columns were invented by the German printer Ernst Litfaß in 1854. Therefore, they are known as Litfass columns (Template:Langx, singular Script error: No such module "Lang".).
In France, they are called Morris columns (Template:Langx) after Gabriel Morris,[2] a printer, who held the concession for advertising in 1868. They were originally built by Script error: No such module "Lang".. Today, they are mostly built and maintained by the JCDecaux company, which purchased the original company in 1986.[3] At the beginning of 2006, there were 790 Morris columns in Paris;[4] more than two hundred were to be removed.[5][needs update]Template:DMCA
Development
The idea of advertising pillars came about in order to combat rampant advertising and graffiti. Ernst Litfaß suggested that pillars should be built all over Berlin. People could then place their advertisements on these pillars. On 5 December 1854, after years of proceedings, Berlin's chief of police, Karl Ludwig von Hinkeldey authorized Litfaß' Annoncier-Säulen. Litfaß had exclusive rights to build these columns until 1865.[citation needed]
Purposes
Advertising columns are typically used to display advertisements in the form of posters, mainly theater, cinema, nightclub, and concert announcements. Some are motorized and rotate very slowly, and others house Sanisettes or telephone booths.[citation needed]
In 2017, anti-pollution Morris columns were tested in Paris; they contained materials which filter out particles from the air in order to mitigate carbon dioxide pollution.[6]
See also
References
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- ^ Page Module:Citation/CS1/styles.css has no content.Parry, Roger (2011), The Ascent of Media, Nicholas Brealey Publishing, ISBN 9781857889468
- ^ Page Module:Citation/CS1/styles.css has no content.Metropolitan Museum of Art New York (2010), The Robert Lehman Collection: Nineteenth- and twentieth-century paintings, The Museum, p. 59
- ^ Page Module:Citation/CS1/styles.css has no content.JCDecaux. "Colonne". 40 ans d'innovation. Archived from the original on 2006-03-13. Retrieved 2006-05-19.
- ^ Page Module:Citation/CS1/styles.css has no content.Simon, Philippe (2007), Paris visite guidée: architecture, urbanism, history and actuality (English ed.), Picard, p. 157, ISBN 9782708407916
- ^ Page Module:Citation/CS1/styles.css has no content."Les colonnes Morris en voie de disparition". 20 minutes (in French). 6 January 2006.
{{cite news}}: CS1 maint: unrecognized language (link) - ^ Page Module:Citation/CS1/styles.css has no content.Bouchama, Houssine (8 September 2017). "Des colonnes Morris pour dépolluer Paris". Time Out Paris (in French).
{{cite news}}: CS1 maint: unrecognized language (link)
External links
- Page Template:Sister-inline/styles.css has no content.Script error: No such module "Sister project logo". Media related to Script error: No such module "Commons link". at Wikimedia Commons
- Mobilier Urbain – Inventory of street installations in Paris (in French)
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