Alpha Tower

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Alpha Tower
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General information
TypeCommercial
Architectural styleModernism
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Construction started1969
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OwnerAnglo Scandinavian Estates Group
Height
Height100 m (330 ft)
Technical details
Floor count28
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  • 196,105 sq ft (18,218.8 m2)
  • 7,076 sq ft (657.4 m2) (floor plate)
Design and construction
ArchitectTemplate:Pluralize from textGeorge Marsh
Architecture firmRichard Seifert & Partners
Awards and prizesGrade II listed, Grade A locally listed
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Designated31 July 2014
Reference no.1420049
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References
[1][2]

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Alpha Tower is a Grade II listed office skyscraper in Birmingham, England. It was designed by the Birmingham-born architect George Marsh[1] of Richard Seifert & Partners as the headquarters of the commercial television company ATV (Associated Television) and part of the company's production studio complex known as ATV Centre, an adjacent shorter tower was planned but was never built. ATV closed in 1982, after which the building became offices.

At 100 m (330 ft), as of 2023 it is the eighth-tallest building in Birmingham, and became the twelfth-tallest office building in Birmingham after 103 Colmore Row (108 m (354 ft)) was topped out in 2020.

Building and architecture

It is a Grade A locally listed building. It was nominated for listed building status by the Twentieth Century Society in 2002, although the owners applied for a Certificate of Immunity from Listing. However, English Heritage added Alpha Tower to the National Heritage List for England on 31 July 2014.[3]

According to English Heritage:[1]

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The building is one of the most aesthetically successful office buildings in Birmingham with a shaped outline and careful detailing giving it a dynamic forcefulness. Its design successfully combined several ideas into a powerful and elegant building which soon became, and has continued to be, one of the most popular landmarks of the rebuilding of Birmingham city centre in the mid 20th century.

Ownership

In the early 1990s the building was owned by Ellerman Investments - in turn owned by the Barclay Brothers.

Arena Central Developments sold the building to Catalyst's European Property Fund in 2008 for £42.5 million. Birmingham City Council left tenancy in 2010 leaving the building 77% void. Nationwide Building Society put the building into receivership in 2012 and put it on the market for £10.25 million in 2013.[4]

The building was bought for £14million in February 2014 by Anglo Scandinavian Estates Group who were set to invest £9 million in a refurbishment of the building.[5] In September 2023, The Business Desk reported that the refurbishment had been completed at the cost of £16.6 million.[6]

Occupancy

In 1999, Birmingham City Council secured a lease deal to occupy the building's office space, as they were in the process of moving out from the Baskerville House.[7] Subsequently, the council took a large tenancy of the building in 2000.[8][9] They vacated in 2010.[4]

The tower featured in the Cliff Richard film Take Me High (1973) for both exterior and interior shots.[5][10]

References

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  1. ^ a b c Script error: No such module "Template wrapper".
  2. ^ Page Module:Citation/CS1/styles.css has no content."Alpha Tower". The Skyscraper Center. Council on Tall Buildings and Urban Habitat. Retrieved 10 April 2025.
  3. ^ Page Module:Citation/CS1/styles.css has no content.Elkes, Neil (15 August 2014). "Alpha Tower handed listed status". Birmingham Post. Trinity Mirror Midlands. Retrieved 28 January 2015.
  4. ^ a b Page Module:Citation/CS1/styles.css has no content.Brown, Graeme (8 November 2013). "Birmingham's Alpha Tower on sale for quarter of 2008 price". Birmingham Post. Trinity Mirror Midlands. Retrieved 8 November 2013.
  5. ^ a b Page Module:Citation/CS1/styles.css has no content.Brown, Graeme (27 February 2014). "Alpha Tower set for investment after £14m sale". Birmingham Post. Trinity Mirror Midlands. Retrieved 4 March 2014.
  6. ^ Page Module:Citation/CS1/styles.css has no content.Covill, Rachel (13 September 2023). "CEG delivers its largest let ready custom design and fit at Alpha Birmingham". The Business Desk. Retrieved 10 April 2025.
  7. ^ Page Module:Citation/CS1/styles.css has no content.Revill, John (14 December 1999). "Baskerville House takes on four-star hotel role". Birmingham Post. p. 4. Retrieved 21 November 2025 – via Newspapers.com.
  8. ^ Page Module:Citation/CS1/styles.css has no content.Mann, David (28 January 2000). "Hampton Trust remains in the red". Estates Gazette. Retrieved 21 November 2025.
  9. ^ Page Module:Citation/CS1/styles.css has no content.Mir, Sabuhi (31 July 2000). "Birmingham luxury hotel given go-ahead". Estates Gazette. Retrieved 21 November 2025.
  10. ^ Page Module:Citation/CS1/styles.css has no content.Young, Graham (17 July 2019) [1 April 2019 – Original publication date]. "37 amazing images of Cliff Richard and Take Me High (1973)". Birmingham Live. Retrieved 10 April 2025.

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