Babble.com
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| Type of business | Subsidiary |
|---|---|
Type of site | Blog |
| Founded | December 2006 |
| Dissolved | Script error: No such module "Date time". |
| Headquarters | , United States |
| Area served | Worldwide |
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| Products | Microblogging |
| Parent | Disney Consumer Products and Interactive Media (The Walt Disney Company) |
| URL | www |
| Advertising | Native |
| Registration | Optional |
| Launched | December 2006 |
| Current status | Defunct (2018) |
Script error: No such module "Check for conflicting parameters".Babble was an online magazine and blog network targeting young, educated, urban parents.[1] Their site operated a large network of parent blogs, employing many bloggers on the subjects of parenting and child-raising.
In early 2019, it was announced that Babble had been shut down.[2][3]
History
Babble was launched in December 2006 by co-founders Rufus Griscom and Alisa Volkman.[4] After one year, the site grew to half a million readers per month. Babble Media became an independent company in 2009,[5] and was acquired by Disney Interactive Media Group in 2011.[6][7]
Reception
The American Society of Magazine Editors (ASME) shortlisted Babble for its 2008 "General Excellence Online" award, writing that the "magazine skillfully combines in-depth reporting, thoughtful journalism, a dazzling variety of blog voices and visually arresting, interactive digital features. The result is a smart, hip and endlessly entertaining website that has revolutionized the parenting field."[8]
Time magazine listed Babble.com as one of the 50 Best Websites of 2010,[9] while Forbes named Babble as one of the Top 100 Websites for Women.[10]
Babble's advertising and sponsorship policies came under fire in 2010 and 2011 after several parenting authors and bloggers noted their breastfeeding guide was sponsored by Similac maker Mead Johnson.[11]
References
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- ^ Page Module:Citation/CS1/styles.css has no content.Pamela Paul (December 10, 2006). "Healthy Babies Need Irony". The New York Times.
- ^ Page Module:Citation/CS1/styles.css has no content.Lunden, Ingrid (January 7, 2019). "Disney quietly shut down Babble, the parenting blog it once acquired for $40M". TechCrunch. Retrieved January 11, 2019.
- ^ Page Module:Citation/CS1/styles.css has no content.Babble Editors. "An Update on Babble". Babble. Archived from the original on January 8, 2019. Retrieved January 11, 2019.
{{cite news}}:|last1=has generic name (help) - ^ Page Module:Citation/CS1/styles.css has no content."About Us". Babble.com. Archived from the original on August 29, 2019. Retrieved May 28, 2012.
- ^ Page Module:Citation/CS1/styles.css has no content.Jenna Wortham (January 30, 2009). "Sexy Nerve.Com Kicks Parenting Site Out of the Nest". The New York Times. Retrieved November 13, 2011.
- ^ Page Module:Citation/CS1/styles.css has no content.Evelyn M. Rusli (November 14, 2011). "Disney Acquires Parent Blogging Network". The New York Times. Retrieved November 14, 2011.
- ^ Page Module:Citation/CS1/styles.css has no content.Shayon, Sheila (November 15, 2011). "Babble On: Disney Acquires Babble.com, its Blogging Parents and Critics".
- ^ Page Module:Citation/CS1/styles.css has no content."The American Society of Magazine Editors Announces 43rd Annual National Magazine Award Finalists". American Society of Magazine Editors. Archived from the original on July 14, 2008. Retrieved May 28, 2012.
- ^ Page Module:Citation/CS1/styles.css has no content."50 Best Web Sites 2010". Time. August 25, 2010. Archived from the original on August 28, 2010.
- ^ Page Module:Citation/CS1/styles.css has no content."Best Web Sites for Women - Blogs". Forbes. June 23, 2011.
- ^ Page Module:Citation/CS1/styles.css has no content."Similac and Babble team up to dupe breastfeeding moms". phdinparenting.com. September 2010.
