Behance

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Behance
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Available inEnglish
OwnerAdobe Inc.
[[Organizational founder|FounderTemplate:Pluralize from text]]Matias Corea and Scott Belsky
Key peopleScott Belsky; Will Allen; Zach McCullough
URLwww.behance.net
IPv6 supportNo
CommercialYes
RegistrationOptional[a]
Users24,000,000+[1]
LaunchedNovember 6, 2005; 20 years ago (2005-11-06)[2]

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Behance, stylized as Bēhance, is a creative networking site.[3] Owned by Adobe, its main focus is to showcase and discover creative work.[4][5]

Behance was founded by Matias Corea and Scott Belsky in November 2005.[6] It was acquired by Adobe in December 2012.[7] As of October 2020, Behance had over 24 million members.[1]

History

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Behance was founded by Matias Corea and Scott Belsky in November 2005.[8] The company initially relied on revenue, generating income by selling banner ads, job postings and 99U conference tickets. In May 2012, its first round of outside funding received $6.5 million from investors, including Dave McClure and Jeff Bezos's personal investment firm, Bezos Expeditions.[9][10]

The company was acquired by Adobe Systems for $150 million in December 2012.[11][12]

In 2021, Behance added a subscription feature for users to sell their tutorials and other services. It also added crypto wallet integration.[13]

Corporate affairs

Products

Users can sign up to Behance and build profiles consisting of projects. Both registered and unregistered users can view any particular project, as well as comment on them. Members of Behance can follow other users' profiles. Co-founder Belsky compared the first version of Behance's online portfolios with "project" structures as providing an organised art showcase, in comparison to DeviantArt and Saatchi's digital community.[14]

Adobe Portfolio

Adobe Portfolio (formerly ProSite) is Behance's DIY web design application, similar to popular tools such as Weebly and Joomla. It is a personal portfolio site creation tool on the web and it syncs with a user's Behance project.[15] Adobe Portfolio can only be accessed by buying an Adobe Creative Cloud subscription.

Served sites

Content from the Behance Network gets fed into a network of sites called the Served sites, which display work in specific categories such as fashion, industrial design, and typography. In September 2010, more were added, including branding, digital art and toy design. In April 2012, advertising, art, architecture and more were added as categories.[16]

Action Method

Action Method is a productivity methodology targeting creative professionals. It includes a line of paper products (since 2014 sold by The Ghostly Store rather than Behance itself) and an online application called Action Method Online (although this was discontinued 1 June 2014). Its purpose is to connect every event with a set of specific tasks which the user can perform, called action steps.[17]

99U

99U is a consulting service and annual conference in New York City that focuses on marketing, but it also covers subjects including leadership, teamwork, and productivity. The conference was a initially hosted by Behance before Adobe acquired it.[18] Attendees are known as "fellows, and the name "99U" comes from the Thomas Edison quote that, "Genius is 1% inspiration, 99% perspiration".[14]

In 2011, 99U won a Webby Award for "Best Cultural Blog."[19] In 2019, Adobe presented 99U as its 11th annual gathering on May 2019 with 1,000 registration tickets.[20]

Awards

  • 2009 Webby Award Finalist (The Behance Network) – Self-Promotion/Portfolio Category[citation needed]
  • 2009 Silicon Alley Insider Award Finalist – Most Loved Product or Service[21]
  • 2011 Webby Award Winner (The 99%) – Best Cultural Blog[22]
  • 2017 Webby Award Winner (Behance) – Community[23]

Criticism

Adobe's acquisition of Behance in 2012 prompted concerns that the company would start monitoring the activity of its users, which may limit users' trust in the site.[24]

Studies on Behance user demographics show that male users on Behance outnumber female users by more than two to one. This contrasts with the gender demographics of Pinterest, where female users are the dominant majority, making up 90% of the user numbers. While male and female Behance users created about the same number of projects, men tended to have a greater number of followers and receive more likes for their projects.[25]

See also

Notes

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  1. ^ Registration is required for certain tasks.

References

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  1. ^ a b Page Module:Citation/CS1/styles.css has no content.Allen, Will. "What's new in the creative community". Adobe Blog. Retrieved July 9, 2022.
  2. ^ Page Module:Citation/CS1/styles.css has no content."BeHance.net WHOIS, DNS, & Domain Info - DomainTools". WHOIS. Retrieved December 9, 2016.
  3. ^ Page Module:Citation/CS1/styles.css has no content.Dillet, Romain (December 21, 2012). "Adobe Acquired Portfolio Service Behance For More Than $150 Million In Cash And Stock". TechCrunch. Retrieved March 4, 2025.
  4. ^ Page Module:Citation/CS1/styles.css has no content."News Analysis Adobe Behances The Creative Class With 150M Community Acquisition". blog.softwareinsider.org. Retrieved February 21, 2013.
  5. ^ Page Module:Citation/CS1/styles.css has no content."Adobe Acquires Social Media Platform Behance to Power its Creative Cloud Community". techcrunch.com. December 20, 2012. Retrieved February 21, 2013.
  6. ^ School Galleries on Behance Script error: No such module "webarchive"., Behance.net
  7. ^ Page Module:Citation/CS1/styles.css has no content."Adobe Acquired Portfolio Service Behance For More Than $150 Million In Cash And Stock". TechCrunch. December 21, 2012. Retrieved February 9, 2022.
  8. ^ Page Module:Citation/CS1/styles.css has no content.Inc. staff (February 27, 2019). "13 All-Star Founders Share the Single Best Piece of Advice They Ever Received". Inc.com. Retrieved July 24, 2019.
  9. ^ Page Module:Citation/CS1/styles.css has no content.Empson, Rip (May 15, 2012). "After 5 Years Of Bootstrapping, Behance Nabs $6.5M From USV, Jeff Bezos, Dave Morin & More". TechCrunch. Archived from the original on May 27, 2019. Retrieved May 18, 2020.
  10. ^ Page Module:Citation/CS1/styles.css has no content.Cook, John (May 14, 2012). "Amazon's Jeff Bezos backs Behance, a place for artists to showcase their talents". GeekWire. Retrieved May 18, 2020.
  11. ^ Page Module:Citation/CS1/styles.css has no content."Adobe Acquired Portfolio Service Behance For More Than $150 Million In Cash And Stock". TechCrunch. December 21, 2012. Retrieved October 4, 2021.
  12. ^ Page Module:Citation/CS1/styles.css has no content.Carlson, Nicholas. "Here's Why Adobe Just Bought My Startup For $150 Million". Business Insider. Retrieved October 4, 2021.
  13. ^ Page Module:Citation/CS1/styles.css has no content."Adobe's Behance adds support for NFTs and paid subscriptions". TechCrunch. Archived from the original on October 26, 2021. Retrieved August 16, 2022.
  14. ^ a b Page Module:Citation/CS1/styles.css has no content.Belsky, Scott (2018). The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture. Penguin UK. ISBN 9780241981436.
  15. ^ Page Module:Citation/CS1/styles.css has no content."Interview with Founder of Behance: Challenges and Takeaways". zurb.com. Retrieved August 7, 2019.
  16. ^ Page Module:Citation/CS1/styles.css has no content.Cunnane, Prof Vincent; Corcoran, Dr Niall (June 21, 2018). ECSM 2018 5th European Conference on Social Media. Academic Conferences and publishing limited. ISBN 978-1-911218-84-5.
  17. ^ Page Module:Citation/CS1/styles.css has no content."How To Use The Action Method With Todoist". Productivityist. June 3, 2014. Retrieved August 7, 2019.
  18. ^ Page Module:Citation/CS1/styles.css has no content.Robinson, Cheryl. "Adobe 99U Offers Free Live Stream Conference In Response To Pandemic". Forbes. Retrieved May 25, 2026.
  19. ^ Page Module:Citation/CS1/styles.css has no content."2011 Webby Award Winners". Webbyawards.com. October 28, 2011. Archived from the original on January 26, 2012. Retrieved January 16, 2012.
  20. ^ Page Module:Citation/CS1/styles.css has no content.Farr, Laurie Jo Miller (January 2, 2019). "Guide to the 2019 99U Conference - CBS Los Angeles". www.cbsnews.com. Retrieved May 25, 2026.
  21. ^ Page Module:Citation/CS1/styles.css has no content."Congratulations To The Winners Of The 2009 Silicon Alley Awards!". Business Insider.
  22. ^ Page Module:Citation/CS1/styles.css has no content."Home". Archived from the original on January 26, 2012.
  23. ^ Page Module:Citation/CS1/styles.css has no content."Behance -- The Webby Awards". Retrieved April 14, 2019.
  24. ^ Page Module:Citation/CS1/styles.css has no content."Automated Graphic Design". Modes of Criticism. December 22, 2016. Retrieved September 18, 2019.
  25. ^ Page Module:Citation/CS1/styles.css has no content.Kim, Nam Wook (March 2, 2017). "Creative Community Demystified: A Statistical Overview of Behance". arXiv:1703.00800 [cs.SI].

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