Bing Lee
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Company type | Private |
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| Headquarters | Old Guildford, New South Wales, Australia |
Number of locations | 31 stores[1] (2026) |
Area served | Australia |
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| Website | binglee.com.au |
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Bing Lee is an Australian retailing company, a chain of superstores specialising in consumer electronics, computer and telecommunication goods. Bing Lee is the largest privately held electrical retail business in New South Wales with 31 Bing Lee branded stores alongside its new premium retail Signature Appliance showroom, as well as the subsidiary Miele Specialist store and the La Cornue showroom in Surry Hills.
The business remains a family-run enterprise into a fourth generation since it was originally founded by Chinese immigrant Bing Lee and his son Ken.
Yenda Lee is the unofficial chairwoman of Bing Lee and one of its two board members, along with her son Lionel, its chief executive.[2][3]
History
The business began when Bing Lee (Template:Zh)[4] purchased an electrical repair business in Fairfield, New South Wales, in 1957. Lee, along with his sons Ken Lee and Cedric Lee (Template:Zh), transformed the repair business into an electrical product retail and repair/installation business named Bing Lee Electronics (Template:Zh).[5][6][note 1]
Initial growth came from the surge in demand for televisions, as well as a host of other household items like washing machines, cooking equipment, heaters and audio equipment. Bing Lee was a member of Retravision NSW for a number of years before leaving and joining the Narta Group. Bing Lee opened new stores in other Sydney suburbs and across New South Wales.
Founder Bing Lee died in 1987, aged 79, and Ken Lee was appointed chairman.[7] Ken Lee died of cancer on 21 December 2007, aged 75. His eldest son, Lionel Lee, took over as chief executive of the company.
16 of the 40 Bing Lee retail outlets are run by franchisees after franchising was introduced within the business in the early 2000s. Bing Lee also held the management rights to the "Sony Centre" concept in NSW and the ACT, but later closed those stores.
Sponsorships
Bing Lee sponsors Sydney FC, and the Sydney Swans, and had sponsored the Canterbury Bulldogs (until allegations of player involvement in sexual assaults[8]).
They also sponsored Seven Network's The Amazing Race Australia.
Notes
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- ^ Note that the name of the store and the founder are not the same. 并力电器 means "Bing Lee Electronics", where 并力 (bìng lì) literally means "combined power". That is the name of the store as displayed in Chinatown, Sydney. The actual name of the person, however, is surname 李 (lǐ), given name 冰 (bīng). Technically, it is not a homophone because the tones of the syllables are different.
References
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- ^ Page Module:Citation/CS1/styles.css has no content."Store Locator - Buy Online with Afterpay & ZipPay - Bing Lee | Bing Lee". Archived from the original on 22 October 2023. Retrieved 7 August 2023.
- ^ Page Module:Citation/CS1/styles.css has no content."Family concern not just a jingle: Bing Lee". The Australian. 24 August 2009.
- ^ Page Module:Citation/CS1/styles.css has no content."Bing Lee tycoon dies at 75". The Daily Telegraph. 21 December 2007.
- ^ Page Module:Citation/CS1/styles.css has no content."澳大利亚公布今年200首富排行 施正荣榜上有名 - 王朝网络 - wangchao.net.cn". www.wangchao.net.cn.
- ^ 已逝澳洲富豪李光裕的大儿子成并力电器新掌门人 Script error: No such module "webarchive".
- ^ Page Module:Citation/CS1/styles.css has no content."中國評論新聞網". www.chinareviewnews.com.
- ^ Page Module:Citation/CS1/styles.css has no content."History - Buy Online with Bing Lee". Archived from the original on 27 September 2013. Retrieved 26 September 2013.
- ^ Page Module:Citation/CS1/styles.css has no content."AM - Police make appeal to key Bulldogs witness". www.abc.net.au.
