Blippy
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| Headquarters | Palo Alto, California |
Key people | Ashvin Kumar, Chris Estreich, and Philip J. Kaplan (Co founders) |
| Products | Rich Internet application |
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Blippy was a social media sharing site operated from Palo Alto, California by a company of the same name, for users to post and follow each other's updates about their purchases of goods and services. It was described as the "Twitter of personal finance",[1] and was often compared with Twitter[2] because it was based on that company's open sharing model. One purpose of the site was to facilitate discussion and comparison shopping among people who are connected with each other online.[3] As of July, 2010, the company primarily focused on social sharing of product and service reviews. The Blippy service was shut down as of May 2011.[4]
History
Blippy was founded by Ashvin Kumar, Chris Estreich, and Philip J. Kaplan. Blippy launched on $1.6 million of financing from several prominent venture capital firms, including Charles River Ventures and Sequoia Capital, and angel investors Evan Williams, Jason Calacanis and James Hong.[3][5]
On April 23, 2010, social media guide Mashable revealed that Blippy had allowed Google to index detailed transaction information, thus resulting in four users' full credit card numbers being exposed to the public.[6] A blog post from the official Blippy blog claimed the incident was "a lot less bad than it looks" and apologized for their mistake of putting credit card information in a hidden div tag during the beta test period of the website.[7][8] This extended information was indexed by Google and was viewable in Google cache.[9]
A May 2011 TechCrunch article discussed the decline of the service as it struggled to find relevance among consumers. According to then-CEO Ashvin Kumar, the service was unable to significantly increase user engagement, indicating that Blippy, at the time, had only 100,000 registered users and, of those, only 30% had shared a purchase. Kumar indicated that the Blippy staff was considering moving in a different direction in the social commerce category away from the current Blippy product.[4] The service was shut down shortly thereafter.
References
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- ^ Page Module:Citation/CS1/styles.css has no content.Rafe Needleman (2009-12-14). "Blippy launches the Twitter of personal finance". CNET. Archived from the original on 2010-06-25.
- ^ Page Module:Citation/CS1/styles.css has no content.Anthony Ha (2010-01-14). "Blippy, the Twitter for credit cards, gets funding from Twitter co-founder". VentureBeat.
{{cite news}}: CS1 maint: deprecated archival service (link) - ^ a b Page Module:Citation/CS1/styles.css has no content.Mary Pilon (2010-01-14). "Are You Ready to Tweet Credit and Debit Card Purchases?". Wall Street Journal.
- ^ a b Page Module:Citation/CS1/styles.css has no content.Tsotsis, Alexia (2011-05-19). "The End of Blippy As We Know It". TechCrunch.
- ^ Page Module:Citation/CS1/styles.css has no content.MG Siegler (2009-12-23). "Blippy Already Showing Off $1 Million Worth Of Your Credit Card Purchases". TechCrunch.
- ^ Page Module:Citation/CS1/styles.css has no content.Jennifer Van Grove (2010-04-23). "Blippy Users' Credit Card Numbers Exposed in Google Search Results". Mashable.
- ^ Page Module:Citation/CS1/styles.css has no content."Announce A Data Breach And Say It's No Big Deal?". www.cbsnews.com. Retrieved 2015-05-05.
- ^ Page Module:Citation/CS1/styles.css has no content."Good night, Posterous". blippy.posterous.com. Retrieved 2015-05-05.
- ^ Page Module:Citation/CS1/styles.css has no content.Philip Kaplan (2010-04-23). "Blippy And Credit Card Numbers". Official Blippy Blog. Archived from the original on 2010-04-29.
