Bright Food

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Bright Food (Group) Co., Ltd.
(Shanghai Farm Administration)
Company type
State-owned
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Headquarters
Shanghai
,
China
Area served
Worldwide
Key people
Qin Dong (President) Shen Wi Ping (President of Shanghai Mailing)
ProductsFoods, beverages
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OwnerShanghai Municipal People's Government
Number of employees
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Subsidiaries
  • Manassen Foods (75%)
  • Bright Dairy & Food Co., Ltd. (51.62%)
  • Shanghai First Provisions Store Co., Ltd. (100%)
  • Shanghai Maling Aquarius Co., Ltd. (100%)
  • Shanghai Haibo Co., Ltd. (100%)[1]
  • Tnuva (56%)
  • Società per Azioni Lucchese Olii e Vini (SALOV)
Websitewww.brightfood.com

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Bright Food (officially Bright Food (Group) Co., Ltd.) is a Chinese multinational food and beverage manufacturing company headquartered in Shanghai. It is the second-largest Chinese food manufacturing company measured by 2011 revenues.[2] The company is wholly owned by the Shanghai Municipal People's Government via Shanghai Municipal Investment Group and another sister company.[3]

Bright Food has four listed subsidiaries. Bright Dairy & Food Co., Ltd., Shanghai First Provisions Store Co., Ltd., Shanghai Maling Aquarius Co., Ltd. and Shanghai Haibo Co., Ltd.[1]

History

In 1954, Songjiang Division Office decided to build a farm on the seashore of Fengxian. In 1959, Shanghai Municipality also decided to build farms on Chongming Island. At the time of 1960, 16 farms are built on the beach in Fengxian County and on Chongming and Changxing Islands. To administrate these farms, Shanghai Agricultural Reclamation Administration (Script error: No such module "Lang".) was set up in 1963 and was renamed to Shanghai Farm Administration (Script error: No such module "Lang".) in 1970. During this time, Huangshan Tea and Forest Farm and Lianjiang Farm was established in Anhui. In 1973, Shanghai Municipal Shanghai Farm (Script error: No such module "Lang".) was officially established in Dafeng, Jiangsu as an exclave. In 1980, Shanghai Municipality decided to establish the Shanghai Agricultural Reclamation and Industrial and Commercial Joint Enterprise Corporation (Script error: No such module "Lang".), which is the other brand (一个机构、两块牌子) of the Farm Administration. In 1994, the Farm administration was officially transformed into a company, Shanghai Agricultural Industry and Commerce (Group) Corporation (Script error: No such module "Lang".), and the brand of Farm administration was reserved for transition period proposes.[4] In 2004, the group was renamed to Shanghai NGS (Group) Co., Ltd.(Script error: No such module "Lang".), a state-own limited company.[5] In 2006, With Yiming No.1 Food Factory (Group) [zh], the holder of the Bright brand, Shanghai Sugar Industry Tobacco and Alcohol Group and some subsidiaries of Jinjiang International merged, a new food group was established and NGS Group was renamed to Bright Food (Group) Co., Ltd.

Investments and Divestments

In July 2010 Bright Food agreed to acquire a 51% stake in the New Zealand-based dairy producer Synlait for US$58 million.[6] However, as of September 2015, Bright Foods hold a 39.12% stake in Synlait.[7]

In September 2010 Bright Food entered into exclusive discussions for the acquisition of the British snack food manufacturer United Biscuits, but the talks did not result in an acquisition.[8]

In August 2011 Bright Food agreed to acquire a 75% stake in the Australia-based food producer Manassen Foods for A$530 million.[9][10]

In May 2012 Bright Food agreed to acquire a 60% stake in the British breakfast cereals manufacturer Weetabix Limited in a £1.2 billion deal.[11][12] This majority stake is set to be sold to US company Post Holdings for US$1.8 billion as of 18 April 2017.[13]

In 2012, Bright Food also acquired a 70% stake in Bordeaux wine trading company DIVA Bordeaux through its subsidiary, Shanghai Sugar Cigarette and Wine (SSCW).

In January 2014, the company acquired the Western Australian dairy company Mundella Foods.[14]

In May 2014, Bright Food agreed to acquire a 56% stake in the Israeli dairy producer Tnuva for a sum of US$2.5 billion.

In October 2014 Bright Food agreed to acquire a majority stake in Italian olive oil producer Salov, which includes the Filippo Berio and Sagra Brands.[15]

In September 2015, Bright Foods expressed interest in New Zealand dairy and meat company Silver Fern Farms by initiating a $100 million buyout of 50% of SFF.[16] On 15 September, it was reported by The New Zealand Herald that Bright Foods subsidiary Shanghai Maling Aquarius Co., Ltd, had reached a $NZ261 Million deal to acquire 50% of Silver Fern Farms.[17]

In February 2025, Bright Food sold The Margaret River Company (acquired via Manassen Foods in 2011) and Mundella Foods to Western Australian dairy firm The Cheeky Cow.[18][19]

Products

Bright Food's products include:[20]

  • Guangming (Bright) dairy products,
  • Guansheyuan foodstuffs,
  • Da Bai Tu (Big White Rabbit) candy,
  • Maling canned foods,
  • Bright ice cream products,
  • Aquarius water,
  • Shikumen rice wine,
  • Yutang sugar,
  • Tip Top pickled foods,
  • Haifeng rice,
  • Aiseng pork,
  • Daying duck meat products, and
  • Shengfeng chocolate.

Market share

In 2010 Bright Food had a 5.7% share of China's dairy products market, ranking fourth.[1] In the same year it had a 1.4% market share in the Chinese packaged foods market and a 1.6% share of the Chinese ice cream market.[1]

Bright Food have a controlling stake in Israeli dairy company “tnuva”, which have an 11% market share in Israel’s food industry.[citation needed]

Food safety incidents

The company's Bright Dairy subsidiary has been involved in a number of contaminated dairy products incidents over the years.

September 2008 milk contaminated with melanine

Script error: No such module "Labelled list hatnote". Liquid and powder milk that was distributed by Bright Dairy and other companies were found to contain melamine, a harmful chemical that was used to cheat nutrition test. The company blamed subcontractors for the cause of the problem.[21][22][23]

June 2012 milk contaminated with lye

Bright Dairy was force to recall around 300 950ml cartons of Ubest-brand milk products that were contaminated with lye that was used to clean pipes in the packaging equipment.[24][25]

September 2012 sour milk

In September 2012, Bright Dairy delivered sour milk to nearly 1,000 households in Shanghai. The company claimed that the milk was mistakenly transported at the wrong temperature.[26][27]

See also

References

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  1. ^ a b c d Page Module:Citation/CS1/styles.css has no content."Bright Food to buy Australian producer". Shanghai Daily. 16 August 2011. Retrieved 22 May 2012.{{cite news}}: CS1 maint: deprecated archival service (link)
  2. ^ Page Module:Citation/CS1/styles.css has no content."Bright Food Buys 60% of UK Cereal-Maker Weetabix". Bloomberg Businessweek. 3 May 2012. Archived from the original on 8 May 2012. Retrieved 22 May 2012.
  3. ^ Page Module:Citation/CS1/styles.css has no content."光明食品（集团）有限公司".
  4. ^ Page Module:Citation/CS1/styles.css has no content.上海市地方志办公室 (Office Of Shanghai Chronicle). 上海通志. Shanghai People's Press. Retrieved 23 August 2019.
  5. ^ Page Module:Citation/CS1/styles.css has no content.上海农工商（集团）有限公司 (9 June 2004). "上海农工商(集团)有限公司关于本公司改制重组的报告书". 上海证券报. 新浪网. Retrieved 23 August 2019.
  6. ^ Page Module:Citation/CS1/styles.css has no content."China's Bright Dairy invests in NZ's Synlait". China Daily. 19 July 2010. Retrieved 22 May 2012.
  7. ^ Page Module:Citation/CS1/styles.css has no content."Shareholdings".
  8. ^ Page Module:Citation/CS1/styles.css has no content."Bright Food eyes UK's United Biscuits". China Daily. 28 September 2010. Retrieved 22 May 2012.
  9. ^ Page Module:Citation/CS1/styles.css has no content."Bright Food acquires 75% stake in Manassen Foods". China Daily. 29 August 2011. Retrieved 22 May 2012.
  10. ^ Page Module:Citation/CS1/styles.css has no content."China Bright Food to buy Manassen for over $516 million". Reuters. 14 August 2011. Archived from the original on January 15, 2014. Retrieved 22 May 2012.
  11. ^ Page Module:Citation/CS1/styles.css has no content."China's Bright Food takes 60pc stake in Weetabix". The Telegraph. 3 May 2012. Retrieved 20 May 2012.
  12. ^ Page Module:Citation/CS1/styles.css has no content."Chinese food firm wolfs down Weetabix for £720m". The Guardian. 3 May 2012. Retrieved 22 May 2012.
  13. ^ Page Module:Citation/CS1/styles.css has no content."Weetabix to be sold to US company Post Holdings". BBC. 18 April 2017. Retrieved 18 April 2017.
  14. ^ Page Module:Citation/CS1/styles.css has no content."China's Bright eats up Mundella". The West Australian. 6 January 2014. Retrieved 10 June 2025.
  15. ^ reuters.com: "China's Bright Food buys majority stake in Italian olive oil group" Script error: No such module "webarchive"., 7 Oct 2014
  16. ^ Page Module:Citation/CS1/styles.css has no content."Chinese buyers want 50 per cent of Silver Fern Farms". 15 July 2015.
  17. ^ Page Module:Citation/CS1/styles.css has no content."Silver Fern confirms Chinese investor". 8 September 2015.
  18. ^ Page Module:Citation/CS1/styles.css has no content."The Cheeky Cow snaps up Margaret River Dairy Company and Manassen Foods". The West Australian. 1 February 2024.{{cite news}}: CS1 maint: deprecated archival service (link)
  19. ^ Page Module:Citation/CS1/styles.css has no content."The Cheeky Cow brokers deal to resurrect Margaret River Dairy Company". Augusta-Margaret River Times. 7 February 2024. Retrieved 10 June 2025.
  20. ^ Page Module:Citation/CS1/styles.css has no content."About us - Company Profile". Bright Food. Archived from the original on 28 March 2010. Retrieved 22 May 2012.
  21. ^ Page Module:Citation/CS1/styles.css has no content."Poisoned milk scandal widens in China, top dairies implicated". CBC News. September 19, 2008.
  22. ^ Page Module:Citation/CS1/styles.css has no content."China toxin scandal moves to liquid milk". The Guardian. September 18, 2008.
  23. ^ Page Module:Citation/CS1/styles.css has no content."Dairy blames toxic milk on subcontractors". NBC News. October 13, 2008.
  24. ^ Page Module:Citation/CS1/styles.css has no content."Chinese Dairy Company Recalls Tainted Milk". Dairy Herd Management. June 28, 2012.
  25. ^ Page Module:Citation/CS1/styles.css has no content.Astley, Mark (June 28, 2012). "Lye-contaminated milk recalled in latest blow to Chinese dairy industry". DairyReporter.
  26. ^ Page Module:Citation/CS1/styles.css has no content."China's Bright Dairy shares slide 3 pct after milk recall". Reuters. September 10, 2012.
  27. ^ Page Module:Citation/CS1/styles.css has no content."Bright leaves customers with a sour taste". China Internet Information Center. September 9, 2012.

Further reading

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