DR Ultra
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| Country | Kingdom of Denmark |
|---|---|
| Broadcast area | Nationwide, Danish Realm |
| Headquarters | Aarhus, Denmark |
| Programming | |
| LanguageTemplate:Pluralize from text | Danish |
| Picture format | 16:9 576i (SDTV) |
| Ownership | |
| Owner | DR |
| Sister channels | DR1 DR2 DR3 DR K DR Ramasjang |
| History | |
| Launched | 4 March 2013 |
| Replaced | DR Update |
| Closed | 1 January 2020 |
| Links | |
| Website | dr |
| Availability | |
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| Terrestrial | |
| DTT | Channel 7 |
| Streaming media | |
| DR TV | Watch live |
| YouSee | Watch live |
| Zattoo | Watch live |
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DR Ultra is a streaming platform for children aged 9–14, produced by the public service broadcaster, DR. The channel launched in 2013 as a national television channel. In 2020, it transitioned away from traditional broadcast to be available only via DR's streaming service, DRTV.[1]
History
Linear channel
The channel launched on 4 March 2013, replacing DR Update.[2] It was initially targeted at the 7–12 year-old demographic. The station aired daily from 6:00 am to 9:00 pm. DR Ultra was based in Aarhus, along with DR's other channel broadcasting children's television series, DR Ramasjang.
Ultra Nyt was the channel's kid-friendly news programme, presented by Inge Thorup and Jonas Madsen, among others.[3] Other programmes included the game show Kvit eller dobbelt, a children's spin-off of a historic game show that had been carried for four times between the 1950s and the 1990s, which was a Danish adaptation of The $64,000 Question. Gepetto News also aired on the network, though with less frequency.
Streaming channel
In 2015, DR's general director, Maria Rørbye Rønn, wrote in a column that the 7–12 demographic was watching Disney Channel, YouTube and Netflix more than DR Ultra. Rørbye Rønn emphasized that the platform needed to increasingly engage with its young viewers digitally in order to remain relevant.[4] As a result of cost-cutting measures at DR approved in 2018, the channel was set to close in 2020.[5] DR Ultra was subsequently replaced by an online channel on its streaming service, DRTV.[6] The linear channel closed on 2 January 2020 alongside DR3 and DR K.[7]
Following the channel's shift to being available online-only, its target audience changed from 7–12 to 9–14 year-olds. Previously, the age demographics targeted by DR's two children's programming channels had been split by the age children entered school; school-age children were the target audience of DR Ultra and younger children were the audience for DR Ramasjang. At the time of the shift to online broadcasting the head of DR Ramasjang and Ultra, Morten Skov Hansen, argued that the shift children make into a school environment was no longer as significant as the age at which children begin interacting with the digital world. Therefore, the age-split between the two platforms now reflects the age at which children typically gain access to social media and the internet, typically between the ages of 8 and 9.[8]
In 2020, the channel's programm Ultra smider tøjet (lit.Template:Thinsp'Ultra strips down') received international attention and criticism for showing naked adult bodies to children.[9][10][11] In the program, children aged 11–13 were in the audience as adults of different ages and body types were presented without clothing. The children were then encouraged to ask the adults questions in an effort to promote body positivity.[11] Critics of the program, including Danish politician Peter Skaarup, argue that it was too "vulgar" in its approach to educating children.[12] Others applauded the Ultra smider tøjet for encouraging children to be comfortable with themselves and not shy away from taboo subjects.[11]
References
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- ^ Page Module:Citation/CS1/styles.css has no content.Møller Hansen, Lars (1 January 2020). "Stikket bliver trukket til tre af DR's flow-kanaler: Se hvordan det foregår". DR (in dansk). Retrieved 24 December 2025.
- ^ Page Module:Citation/CS1/styles.css has no content.Jensen, Karsten (6 February 2013). "Nye DR-kanaler den 4. marts". TVNyt (in dansk). Archived from the original on 26 November 2015.
- ^ Page Module:Citation/CS1/styles.css has no content."Værterne på DR Ultra Nyt". Archived from the original on 2 July 2014. Retrieved 31 January 2013.
- ^ Page Module:Citation/CS1/styles.css has no content.Rørbye Rønn, Maria (9 April 2015). "Rørbye Rønn i kronik: Vores børn er digitalt indfødte". DR (in dansk). Retrieved 31 January 2019.
- ^ Page Module:Citation/CS1/styles.css has no content.Maarbjerg Mørk, Emilie (22 September 2018). "YouTube og Netflix vil mæske sig i DR-besparelserne". Politiken (in dansk). Retrieved 31 January 2019.
- ^ Page Module:Citation/CS1/styles.css has no content.Hyldal, Christine (2018-09-18). "Overblik: Disse DR-programmer og kanaler lukker". DR (in dansk). Retrieved 2025-12-24.
- ^ Page Module:Citation/CS1/styles.css has no content.Hansen, Lars Møller (1 January 2020). "Stikket bliver trukket til tre af DR's flow-kanaler: Se hvordan det foregår". dr.dk (in dansk). dr.dk. Retrieved 2 January 2020.
- ^ Page Module:Citation/CS1/styles.css has no content.Hansen, Sarah Cecilie Simone (2019-09-04). "DR skifter børnemålgrupper fra 2020". DR (in dansk). Retrieved 2025-12-24.
- ^ Page Module:Citation/CS1/styles.css has no content.Balslev, Nanna (2019-05-10). "»Hvornår begyndte I at få hår på pikken?« DR-program lader børn udspørge nøgne mænd og kvinder". Berlingske (in dansk). Retrieved 2025-12-24.
- ^ Page Module:Citation/CS1/styles.css has no content.Erdbrink, Thomas; Selsoe Sorensen, Martin (18 September 2020). "A Danish Children's TV Show Has This Message: 'Normal Bodies Look Like This'". The New York Times.
- ^ a b c Page Module:Citation/CS1/styles.css has no content.Mejer Sørensen, Nanna (2020-09-21). "Dansk børneprogram om nøgne kroppe trækker overskrifter i udlandet: 'Det er fantastisk'". DR (in dansk). Retrieved 2025-12-24.
- ^ Page Module:Citation/CS1/styles.css has no content.Harrison, Ellie (2020-09-20). "Naked adults appear on Danish children's TV show". The Independent. Retrieved 2025-12-24.
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