Dedeman
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| Headquarters | , |
Number of locations | 65 stores (2025) |
Area served | Romania |
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| Website | https://www.dedeman.ro/ |
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Dedeman is a hypermarket chain with 100% Romanian capital[1][2][3] offering home improvement and do-it-yourself goods. The motto is "Dedicat planurilor tale", which translates "Dedicated to your plans". It is based in Bacău and operates 65 stores (as of January 2026) in the country.[4] Dedeman was established in 1992.
History
Dedeman was founded in 1992 by two brothers named Adrian and Dragoș Pavăl, in Bacău, Romania.[5]
Its first store initially measured modest proportions, only 16 square meters, selling various retail merchandise.[6]
Since 2010, Dedeman is the DIY market leader in Romania by turnover, and since 2012, it further became so by number of stores.[7]
In October 2011, Dedeman became, for the first time, sponsor of the Romanian Olympic and Sporting Committee for two years.[8] The partnership continued in 2015, under the brand "Team Romania", when Dedeman became Main Partner of the Romanian Olympic and Sporting Committee for a period of 5 years.[9]
In 2014, Dedeman signed a sponsorship with the Romanian tennis player Simona Halep.[10]
In 2015, Dedeman became the fourth biggest player in the Central and East Europe DIY market, with a market share of 1.9%, according to a study by PMR Research.[11][12]
Financial figures
| Year | Store Count | Employees | Turnover (EUR) |
|---|---|---|---|
| 2023 | 59 | 12,113 | 2.32b |
| 2022 | 58 | 12,245 | 2.23b |
| 2021 | 57 | 11,948 | 2.02b |
| 2020 | 54 | 11,374 | 1.87b |
| 2019 | 50 | 10,769 | 1.72b |
| 2018 | 49 | 10,413 | 1.54b |
| 2017 | 48[14] | 9,818 | 1.36b |
| 2016 | 45[15] | 8,421 | 1.16b |
| 2015 | 40 | 7,656 | 0.96b |
| 2014 | 41 | 7,179 | 0.76b |
| 2013 | 36[16] | 6,489 | 0.60b |
References
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- ^ Page Module:Citation/CS1/styles.css has no content."DEDEMAN | alliance-arena.com". Archived from the original on 28 May 2015. Retrieved 28 May 2015.
- ^ https://www.linkedin.com/company/dedeman [self-published source]
- ^ Page Module:Citation/CS1/styles.css has no content."Dedeman, biggest retailer on the DIY market in Romania, builds its 4th store in Bucharest". 10 January 2015. Archived from the original on 16 August 2017. Retrieved 28 May 2015.
- ^ Page Module:Citation/CS1/styles.css has no content."Dedeman Magazine - Dedicat planurilor tale". Retrieved 10 January 2026.
- ^ Page Module:Citation/CS1/styles.css has no content."DIY Chain Dedeman Plans Expansion Abroad | ZF English".
- ^ Page Module:Citation/CS1/styles.css has no content."Fondatorii Dedeman – drumul de la un butic în Bacău la liderul incontestabil pe piaţa de bricolaj". 17 March 2020. Retrieved 30 July 2023.
- ^ Page Module:Citation/CS1/styles.css has no content.Cristi, Moga (23 April 2012). "Dedeman devine lider în bricolaj şi ca număr de magazine, după ce a investit 12 mil. euro la Râmnicu-Vâlcea". Ziarul Financiar.
- ^ Page Module:Citation/CS1/styles.css has no content.Roman, Comitetul Olimpic si Sportiv. "Dedeman, cel mai nou sponsor al COSR". www.cosr.ro.
- ^ Page Module:Citation/CS1/styles.css has no content.Roman, Comitetul Olimpic si Sportiv. "Team Romania pentru Baku 2015". www.cosr.ro.
- ^ Page Module:Citation/CS1/styles.css has no content."Dedeman incheie un contract de sponsorizare cu Simona Halep". Wall-Street.ro.
- ^ Page Module:Citation/CS1/styles.css has no content.Bogdan, Alecu. "Dedeman este al patrulea cel mai mare jucător din bricolaj în Europa Centrală şi de Est, o piaţă de 26 mld. euro anual".
- ^ Page Module:Citation/CS1/styles.css has no content.Retail Market Study Worldwide 2014. Location Group AG. 1 March 2014. ISBN 978-3-9524314-4-3.
- ^ Page Module:Citation/CS1/styles.css has no content."Company DEDEMAN SRL tax code 2816464 from Romania". www.romanian-companies.eu. Retrieved 3 April 2025.
- ^ Page Module:Citation/CS1/styles.css has no content."Dedeman deschide, la Turda, al 48-lea magazin din rețeaua națională". 26 September 2017.
- ^ Press releaseDedeman. (in Romanian) Script error: No such module "webarchive".
- ^ Dragoș Pavăl, Dedeman: Tinerii antreprenori vor schimba trendul economiei, 30 iulie 2013, Ziarul financiar, accesat la 24 iulie 2014
External links
- Dedeman
- DedemanAutomobile Script error: No such module "webarchive".
