Digitas
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Company type | Subsidiary |
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Key people | Amy Lanzi (CEO), Luke Taylor (Global CEO), Laura Lang (Former CEO) |
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| Parent | Publicis |
| Website | digitas.com |
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Digitas Inc. is a global advertising and technology agency. Founded in 1980, the company specializes in digital media, as well web design and CRM marketing services. Digitas is a subsidiary of the French multinational advertising and public relations company Publicis Groupe.[1]
History
Digitas was originally founded as Eastern Exclusive by Michael Bronner in 1980[where?]. It later[when?] became Bronner Slosberg Humphrey Inc. (BSH). In 1995, the company launched a subsidiary called Strategic Interactive Group, which merged with BSH to form Bronner.com in 1999. Shortly thereafter, the company was renamed Digitas.
In December 2006, Digitas was acquired by Publicis Groupe for approximately $1.3 billion in an all-cash transaction.[1] In 2013, Digitas merged with the European digital agency LBi to form DigitasLBi, creating one of the largest digital networks in the world.[2]
In 2018, DigitasLBi underwent a global rebrand, dropping "LBi" from its name.[3]
In 2018, Publicis Groupe launched a Digitas office in Thailand, following earlier expansions in Kuala Lumpur and Shanghai.[4] The agency was also introduced to the Middle East.[5]
Leadership
From 2008 to 2012, Laura Lang served as the global CEO of Digitas. As of 2025, Amy Lanzi serves as CEO.[6]
References
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- ^ a b Page Module:Citation/CS1/styles.css has no content."Publicis to buy Digitas for $1.3 billion". Reuters. January 2007. Retrieved August 19, 2025.
- ^ Page Module:Citation/CS1/styles.css has no content."Publicis Groupe merges Digitas and LBi". Publicis Groupe. February 2013. Retrieved August 19, 2025.
- ^ Page Module:Citation/CS1/styles.css has no content."DigitasLBi rebrands as Digitas and adopts a new mission statement". Adweek. 2018. Retrieved August 19, 2025.
- ^ Page Module:Citation/CS1/styles.css has no content."After KL and Shanghai, Publicis Groupe brings Digitas brand to Thailand". Marketing Interactive. 2018. Retrieved August 19, 2025.
- ^ Page Module:Citation/CS1/styles.css has no content."Publicis launches Digitas in the Middle East". Campaign Asia. June 26, 2018. Retrieved August 19, 2025.
- ^ Page Module:Citation/CS1/styles.css has no content."Agency Performance Review 2025: Digitas". Campaign US. January 2025. Retrieved August 19, 2025.
