Dogcow
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The dogcow, named Clarus, is a bitmapped image designed by Apple for the demonstration of page layout in the classic Mac OS. The sound it makes is "Moof!", a blend of "moo" and "woof".[1] Clarus became the archetype of surrealistic humor in the corporate culture of the original Macintosh group, particularly as the mascot of Apple’s Developer Technical Support as officially documented in Technote #31.[1][2]
History
In 1983, the dog icon had been created by Susan Kare as the glyph for "z", as part of the Cairo font. Later, when redesigning the classic Mac OS "Page Setup" print dialog box for the LaserWriter, an example image was required.[2] According to HCI engineer Annette Wagner, Template:Quote The new dog graphic had a more bovine look. Template:Quote On October 15, 1987, the term "dogcow" was coined by Scott Zimmerman.[3][4] She[5] was later named Clarus by Mark "The Red" Harlan, as a joking reference to Claris, Apple's business unit for office software at the time.[4]
The Clarus icon became one of the giant pieces of pixel art in the Icon Garden that existed in the front yard of the Apple Campus at 1 Infinite Loop from 1993 to 1998.[2]
The latest references to the dogcow came in the documentation for the Swift programming language, which uses the word "dogcow" as an example of the use of Unicode characters to name constants and variables;[6] and in a sticker pack in Messages.[7]
In the first beta of macOS Ventura, the dogcow returned to the page setup window,[8] and in iOS 16 entering 'Clarus' or 'Moof'[9] results in the keyboard suggesting the 'dog' and 'cow' Emoji.[10]
Overview
The sound she makes is "Moof!",[1] and in early versions of Apple Developer CDs one section was known as "Moof!".[citation needed]
The dogcow symbol and "Moof!" were proprietary trademarks of Apple until the registration was cancelled in 1999.[11][12]
Reception
The disappearance of the Icon Garden and of Clarus from Apple's products is seen by MacWorld as a symbol of the draining of culture and character from, and an increase in blankness and austerity in, Apple's products over the years. In a 2015 retrospective, the magazine said Clarus "came into being through quirkiness and serendipity, and you could say it has no business in a grown-up, commercial operating system. It makes no real sense, and wasn’t really there on merit or through strategic planning" and represented a company that was "kooky", "idiosyncratic", and not dominated by rules.[2]
See also
External links
- Archive of a page of official Apple information on the dogcow
- Technical Note 1031 on Apple’s website (archived February 4, 2004)
- ClarusX2014 - A system utility to install Clarus and other dogcattle into OS X Mavericks
- Clarus the Dogcow (Moof!) - A history of Clarus (YouTube video)
- Moof! Museum, a museum dedicated to all Clarus appearances
References
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- ^ a b c Page Module:Citation/CS1/styles.css has no content."Technote 31 - The Dogcow". Apple, Inc. February 2, 2004. Archived from the original on February 2, 2004. Retrieved September 11, 2017.
- ^ a b c d Page Module:Citation/CS1/styles.css has no content.Phin, Christopher. "We miss you, Clarus the dogcow". MacWorld. Archived from the original on April 7, 2017. Retrieved April 6, 2017.
- ^ Page Module:Citation/CS1/styles.css has no content."History of the Dogcow, Part 1". Develop (17). Archived from the original on October 4, 2017. Retrieved October 3, 2017.
- ^ a b Page Module:Citation/CS1/styles.css has no content."The Moof! in Mind!". Archived from the original on April 20, 2018. Retrieved September 11, 2017.
- ^ Page Module:Citation/CS1/styles.css has no content."History of the Dogcow, Part 2". Develop (18). Archived from the original on October 4, 2017. Retrieved October 3, 2017.
Somewhere along the line I baptized the dogcow "Clarus". Of course she's a female, as are all cows; males would be referred to as dogbulls, but none exist because there are already bulldogs, and God doesn't like to have naming problems.
- ^ Page Module:Citation/CS1/styles.css has no content."The Swift Programming Language (Swift 3.1): The Basics". Apple Inc. Archived from the original on June 22, 2017. Retrieved May 5, 2017.
Constant and variable names can contain almost any character, including Unicode characters: let π = 3.14159 let 你好 = "你好世界" let 🐶🐮 = "dogcow"
- ^ Page Module:Citation/CS1/styles.css has no content.Reisinger, Don (July 5, 2016). "The First Apple Emoji Sticker Packs Are Blasts From the Past". Fortune. Archived from the original on October 1, 2017. Retrieved September 30, 2017.
- ^ Page Module:Citation/CS1/styles.css has no content."Clarus Returns Home". Shadowfacts. June 14, 2022. Retrieved June 14, 2022.
- ^ Page Module:Citation/CS1/styles.css has no content."Clarus the dogcow has been reborn in an iPhone keyboard easter egg". AppleInsider. March 30, 2022. Retrieved January 18, 2023.
- ^ Page Module:Citation/CS1/styles.css has no content."iOS Keyboard Suggests Dog and Cow Emoji When 'Clarus' is Typed". 512 Pixels. March 30, 2022. Retrieved June 15, 2022.
- ^ Page Module:Citation/CS1/styles.css has no content."MACINTOSH Q & A: MACINTOSH DEVELOPER TECHNICAL SUPPORT". Develop (13). Archived from the original on October 4, 2017. Retrieved October 3, 2017.
- ^ U.S. Trademark 74,102,529
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