eDreams

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eDreams
Company type
Subsidiary
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HeadquartersBarcelona,
Catalonia
,
Spain
Area served
Worldwide
Key people
Dana Dunne (CEO)
David Elizaga (CFO)
Gerrit Goedkoop (COO)
ProductsFlights, hotels, rail, dynamic packages, car rentals, travel insurance, prime subscription
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Number of employees
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ParenteDreams ODIGEO
Websitewww.edreams.com

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eDreams is a global online travel agency founded in 1999 in Silicon Valley, United States, with its headquarters in Barcelona, Spain. The company is part of the eDreams ODIGEO Group and provides travellers with a hyper-personalised platform to search, book and manage trips across flights, hotels, rail, car rental, dynamic packages, and travel insurance. In 2017, eDreams created Prime, the first travel subscription programme that provides members with access to multiple travel products and flexible booking options.[2]

The company was founded by Javier Pérez-Tenessa, James Hare, and Mauricio Prieto.[3] Pérez-Tenessa was CEO from 2000 to 2015, after which Dana Dunne, previously COO, became CEO.[2]

History

eDreams was founded in 1999 in Silicon Valley by Javier Pérez‑Tenessa, James Hare and Mauricio Prieto, with the support of European and American financial groups such as DCM‑Doll Capital Management, Apax Partners, Atlas Venture and 3i Group, and over the following years expanded into a major European online travel business. [4] In 2000, the company moved its headquarters to Barcelona and launched its services in the Spanish and Italian markets, becoming one of the first online travel agencies to operate in Spain.[5]

In October 2006, the American private equity firm TA Associates acquired eDreams for €153 million in what was at the time one of the largest leveraged buyouts of an internet company in Southern Europe.[6]

In July 2010, the European private equity firm Permira acquired eDreams from TA Associates for around €350 million, becoming the majority shareholder.[7] In June 2011, eDreams merged with GO Voyages and acquired Opodo and Travellink to form the eDreams ODIGEO group, which became one of the largest online travel companies in Europe and among the top five globally.[8] In 2012, eDreams launched a mobile application for iOS, marking the company's expansion into mobile travel booking services.[9][10]

In December 2015, the company relocated its headquarters within Barcelona, moving operations from the World Trade Center to new offices in the city.[11]

Since 2017, eDreams has offered its Prime travel subscription service, first introduced in France and later expanded to additional markets, including the United Kingdom, Germany, Spain, Italy, Portugal.[12]

In 2025, subscription-based ices on the eDreams platform were reported to account for a substantial share of the company’s profitability, with renewed memberships identified as a key driver of financial performance.[13]

Products

Prime subscription

eDreams ODIGEO operates an annual subscription program called Prime, which gives members access to discounted rates on flights, hotels, travel packages, rail, and car rental.[14] Membership includes a free trial period for new customers in all markets, and Prime became the company's primary source of recurring revenue, accounting for a substantial share of total revenue.[15] As of 2026, Prime had almost 8 million members globally, and subscribers demonstrate higher engagement and repeat booking rates compared with non-members.[1] Prime is available in wide range of markets, including France, Italy, Spain, the United States, Portugal, and the United Kingdom.[16]

Technology

eDreams ODIGEO’s travel search engine improved by AI-powered technology that uses algorithms to analyse user behaviour, tailor travel recommendations based on individual preferences, and anticipate travel needs through predictive AI, reducing the time and effort needed for travellers to compare options and build itineraries.[17][18]

Customer service and trust

In 2025, eDreams' U.S. travel brand, eDreams.net, was accredited by the Better Business Bureau with an A+ rating, a recognition described by independent news outlets as the highest possible BBB rating and notable within the travel technology sector.[19] eDreams holds high ratings on independent review platforms such as Trustpilot.[20] AI-driven customer support handles the majority of inquiries, reducing response times and improving satisfaction, particularly for Prime members.[21]

Awards

eDreams received the “Marca Recomendada de 2025” distinction in the same category from Portal da Queixa, based on consumer evaluations over the preceding year. [22] eDreams also was listed as “Marca Recomendada de 2026” in the online travel agencies category by the Portuguese consumer review platform Portal da Queixa, based on consumer evaluations of service quality and satisfaction in Portugal. [23] According to the World Travel Awards database, eDreams has been a nominee in multiple leading categories, including Spain’s Leading Online Travel Agency and Europe’s Leading Online Travel Agency in recent years.[24]

References

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  1. ^ a b c Page Module:Citation/CS1/styles.css has no content."eDreams ODIGEO Expands Subscriber Base by 18%". Yahoo Finance. 4 February 2026. Retrieved 30 March 2026.
  2. ^ a b Page Module:Citation/CS1/styles.css has no content.Invertia (26 December 2023). "Rompiendo moldes: el poder disruptivo de la suscripción en el sector del viaje". El Español. Retrieved 30 March 2026.
  3. ^ Page Module:Citation/CS1/styles.css has no content."From Zero to IPO: Building eDreams". The VC Corner. Retrieved 30 March 2026.
  4. ^ Page Module:Citation/CS1/styles.css has no content."Spain's eDreams full-year net profit jumps almost 40%". Reuters. 29 May 2025. Retrieved 30 March 2026.
  5. ^ Page Module:Citation/CS1/styles.css has no content."Travel Site eDreams Launches in Spain". InternetNews. 15 March 2000. Retrieved 30 March 2026.
  6. ^ Page Module:Citation/CS1/styles.css has no content."TA Associates: eDreams". TA Associates. Retrieved 30 March 2026.
  7. ^ Page Module:Citation/CS1/styles.css has no content."Permira to acquire eDreams". Breaking Travel News. 27 July 2010. Retrieved 30 March 2026.
  8. ^ Page Module:Citation/CS1/styles.css has no content."Odigeo will be the name of the holding of eDreams, Opodo, GO Voyages and Travellink". Preferente. 30 June 2011. Retrieved 30 March 2026.
  9. ^ Page Module:Citation/CS1/styles.css has no content."eDreams: Flights, Hotels, Cars". AppBrain. Retrieved 30 March 2026.
  10. ^ Page Module:Citation/CS1/styles.css has no content."App Store Top Apps". Appfigures. Retrieved 30 March 2026.
  11. ^ Page Module:Citation/CS1/styles.css has no content."eDreams Headquarters in Bailen". Costa Calsamiglia. Retrieved 30 March 2026.
  12. ^ Page Module:Citation/CS1/styles.css has no content."Programme Prime: eDreams ODIGEO annonce avoir dépassé 1 million d'abonnés". TourMag. 19 May 2021. Retrieved 30 March 2026.
  13. ^ Page Module:Citation/CS1/styles.css has no content."Loyal subscribers drive Spain's eDreams' full-year profit". Reuters. Archived from the original on 11 August 2025. Retrieved 31 March 2026.
  14. ^ Page Module:Citation/CS1/styles.css has no content.Linda Fox (22 June 2021). "How eDreams Prime is changing the travel loyalty game". PhocusWire. Retrieved 30 March 2026.
  15. ^ Page Module:Citation/CS1/styles.css has no content."Subscription Model Drives Record Customer Advocacy for eDreams ODIGEO". Financial Content. 18 June 2024. Retrieved 30 March 2026.
  16. ^ Page Module:Citation/CS1/styles.css has no content."eDreams ODIGEO: Subscription model expands global reach". Financial Times. 4 February 2026. Retrieved 30 March 2026.
  17. ^ Page Module:Citation/CS1/styles.css has no content."eDreams ODIGEO uses AI for vacation planning". Globetrender. 18 February 2022. Retrieved 30 March 2026.
  18. ^ Page Module:Citation/CS1/styles.css has no content."eDreams ODIGEO sees boom in UK holidaymakers". Yahoo Finance. 12 March 2024. Retrieved 30 March 2026.
  19. ^ Page Module:Citation/CS1/styles.css has no content."eDreams recibe la acreditación A+ del Better Business Bureau en EE.UU". Forbes España. 20 January 2025. Retrieved 30 March 2026.
  20. ^ Page Module:Citation/CS1/styles.css has no content."eDreams Reviews". Trustpilot. Retrieved 30 March 2026.
  21. ^ Page Module:Citation/CS1/styles.css has no content."FinancialContent - Subscription Model Drives Record Customer Advocacy and Satisfaction Rates for eDreams ODIGEO". FinancialContent. Retrieved 31 March 2026.
  22. ^ Page Module:Citation/CS1/styles.css has no content."eDreams é Marca Recomendada de 2025". Portal da Queixa. 15 January 2025. Retrieved 30 March 2026.
  23. ^ Page Module:Citation/CS1/styles.css has no content."eDreams é Marca Recomendada de 2026". Portal da Queixa. 20 January 2026. Retrieved 30 March 2026.
  24. ^ Page Module:Citation/CS1/styles.css has no content."World Travel Awards: eDreams Profile". World Travel Awards. Retrieved 30 March 2026.

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