Eggo

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Eggo
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Product typeWaffle, pancake
OwnerMars Inc.
Produced byKellanova
CountryU.S.
Introduced1953; 73 years ago (1953)
Previous ownersKellogg Company (until 2023)
Websitewww.leggomyeggo.com

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Nutritional info
Nutritional value per 2 waffles (70 g)
Energy190 kcal (790 kJ)
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27 g
Sugars2 g
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7 g
Saturated2 g
Trans0 g
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4 g
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Other constituentsQuantity
Cholesterol15 mg
Percentages estimated using US recommendations for adults.[1]

Eggo is a brand of frozen waffles owned by Kellanova (formerly the Kellogg Company), and sold in North America. Several varieties are available, including homestyle, miniature, cherry, blueberry, strawberry, vanilla bliss, brown sugar cinnamon, apple cinnamon, buttermilk, chocolate chip, and Thick & Fluffy.[2]

Other than waffles, Eggo also produces a selection of pancakes, French toast, and egg and cheese breakfast sandwiches, of which varieties include ham or sausage.

By mid-June 2009, Eggo had a 73% share of the frozen waffle market in the United States.[3]

History

Eggo waffles were invented in 1953 by the American inventor Frank Dorsa, who developed a process by which waffles could be cooked, frozen, and packaged for consumers.

The name “Eggo” was derived from Dorsa's first product, “Eggo Mayonnaise”. The brand was later applied to waffle mix, potato chips, and eventually to the frozen waffle for which it is primarily known today.[4]

All of the products were produced at a sprawling plant and factory on Eggo Way in San Jose, California, near the intersection of US 101 and East Julian Street. The Dorsas were very involved in local community activities and donated extensively to school and community projects. For Halloween, instead of candy, Tony Dorsa would give out bags of Eggo potato chips to trick-or-treaters.[4]

In 1968, as a means of diversification, the Kellogg Company purchased Eggo.[5] Their advertising slogan—"L'eggo my Eggo"—developed by Leo Burnett in 1972 is well known through their television commercials.[6] Due to similarity between the contraction leggo and the product name Lego, in the later 2000s Kellogg's collaborated with The Lego Group to produce Eggo waffles shaped like Lego bricks.[7]

In fall 2009, there was a shortage of some Eggo products due to several problems. Among these were a listeria contamination which caused the Atlanta plant to be shut down for cleaning, severe flooding in the Atlanta area, and equipment repairs at the Kellogg plant in Rossville, Tennessee.[8][9]

Kellogg's produces an Eggo brand breakfast cereal that was shaped to have the likeness of waffles. Flavors include maple syrup and cinnamon toast. It was originally produced from 2006 to 2012, but after a popular campaign was reintroduced in 2019.[10]

In 2016, the Netflix series Stranger Things featured Eggo waffles as a key story beat bringing the brand to global attention beyond the countries where the brand is sold. In the show, they are the favorite food of the character Eleven.[11]

See also

References

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  1. ^ Page Module:Citation/CS1/styles.css has no content.United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on 2024-03-27. Retrieved 2024-03-28.
  2. ^ Eggo product varieties Script error: No such module "webarchive".. Retrieved July 28, 2016.
  3. ^ Belsie, Laurent. Kellogg's Eggo (formerly Froffles) is a brand of frozen waffles sold in the United States. They have become an icon of Stranger Things due to Eleven's obsession with them.Eggo Waffles Facing Shortage Until mid-2010 Script error: No such module "webarchive". The Christian Science Monitor (November 17, 2009). Retrieved on 11-18-2009
  4. ^ a b Page Module:Citation/CS1/styles.css has no content.Haney, Mark (20 July 2013). "Eggo: The waffle that revolutionized the food industry". Content Magazine. San Jose, CA. Retrieved 1 June 2024.
  5. ^ Steinbreder, H. John. "How King Kellogg Beat the Blahs" Script error: No such module "webarchive".. Fortune (August 29, 1988). Retrieved on 7-18-09.
  6. ^ Page Module:Citation/CS1/styles.css has no content.Smiley, Minda (October 27, 2014). "'L'Eggo My Eggo' Tagline Makes Comeback". Advertising Age. Archived from the original on June 26, 2017. Retrieved July 18, 2017.
  7. ^ Page Module:Citation/CS1/styles.css has no content.Belsie, Laurent (November 17, 2009). "Eggo waffles facing shortage until mid-2010". The Christian Science Monitor. Archived from the original on May 20, 2021. Retrieved August 25, 2022. In recent years, Kellogg has expanded its Eggo line, including Lego-shaped Eggos, and seen continued growth in its health-conscious waffle offering, the Nutri-Grain Eggo.
  8. ^ Page Module:Citation/CS1/styles.css has no content."Listeria Forces Eggo Plant Closure". ABC News. Archived from the original on 2019-07-19. Retrieved 2019-09-03.
  9. ^ Page Module:Citation/CS1/styles.css has no content."Eggo waffle shortage will last through part of 2010 - Nov. 18, 2009". money.cnn.com. Archived from the original on 2019-09-03. Retrieved 2019-09-03.
  10. ^ Page Module:Citation/CS1/styles.css has no content.Honkus, Mary (14 November 2019). "Eggo Cereal Is Finally Coming Back After a Seven-Year Hiatus". People. Retrieved 1 June 2024.
  11. ^ Page Module:Citation/CS1/styles.css has no content.Hoffman, Ashley. "No One Loved Waffles More Than Eleven From Stranger Things". Time. Retrieved 2016-10-16.

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