Firehouse Subs

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Firehouse Restaurant Group, Inc.
Firehouse Subs
Company type
Subsidiary
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IndustryScript error: No such module "WikidataIB".
GenreFast casual restaurant
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HeadquartersJacksonville, Florida, U.S.
Number of locations
Increase 1,210 (2022)[1]
Area served
United States (including Puerto Rico)
Canada
Albania
Switzerland
Mexico
Middle East
Brazil
Key people
Don Fox (CEO)
ProductsSubmarine sandwiches, hot subs, french fries
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Number of employees
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ParentRestaurant Brands International (2021–present)
Websitefirehousesubs.com
Footnotes / references
[1]

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Firehouse Restaurant Group, Inc., doing business as Firehouse Subs, is an American multinational fast casual restaurant chain based in Jacksonville, Florida, that specializes in submarine sandwiches. It was founded in 1994 in Jacksonville, Florida by former firefighter brothers Chris and Robin Sorensen.[3][4][5] It is a subsidiary of Restaurant Brands International, which also owns the chains Burger King, Popeyes, and Tim Hortons.

Firehouse Subs has over 1,200 restaurants in 46 states, Puerto Rico, Switzerland, Mexico, Albania, Canada, Middle East and soon the United Kingdom and Australia by 2025[6][7][1][8][9][10][excessive citations] and in Brazil by 2026.[11]

History

File:A Firehouse Subs Wall.jpg
The interior of a Firehouse Subs restaurant in Jacksonville, Florida.

Brothers Chris Sorensen and Robin Sorensen followed the same career path as their father Rob Sorensen, a 43-year veteran of the Jacksonville Fire and Rescue Department in Jacksonville, Florida.[12]

On October 10, 1994, the first Firehouse Subs restaurant opened in Jacksonville.[13] Firehouse Subs first attempted franchising in 1995. Soon after, the founders decided to pull back on the idea, eventually buying back those franchised locations.[14] Instead, they chose to focus on operating company-owned stores only, especially in the Jacksonville area.

File:Firehouse Subs Catering Box.jpg
An example of Firehouse Subs catering

In 1998, Firehouse Subs surpassed 10 locations, and later that year opened the first location outside of Florida.[citation needed]

In 2000, the founders decided to take a different approach, using consultants to plan franchise growth. They were able to set up financing for potential franchisees. The second wave of franchising began in 2001.[citation needed]

In 2011, Firehouse Subs opened its first franchises in the U.S. territory of Puerto Rico, via local franchisee Caribbean Restaurants.[15]

By 2012 the company reached 500 locations, ending the year with nearly 600. In July 2016, Firehouse Subs opened its 1,000th location.[16]

In 2015, Firehouse Subs opened its first locations in Canada, with its first location opening in Oshawa, Ontario in October with franchisee OnFire Restaurant Group. Currently, the group operates 50 Canadian restaurants, with plans to open a total of 90 in Ontario alone.[17] The chain also launched a loyalty program.[18]

In June 2017, Firehouse Subs opened its first airport location at Jacksonville International.[19] In December 2017, the brand's second airport location opened at Orlando International.[20] In April 2018, the chain opened its first on-campus location at Western New England University.[21] In 2020 the chain opened a location at Jacksonville's Baptist Medical Center.[22]

On November 15, 2021, Burger King parent Restaurant Brands International announced that it would acquire Firehouse Subs for $1 billion.[23] The acquisition was completed on December 15, 2021.[24]

On June 22, 2023, Firehouse Subs opened its first location outside North America in Zurich, Switzerland.[25]

Restaurant concept and food

File:The interior of a Firehouse Subs restaurant in Greenville, South Carolina 03.jpg
The interior of a Firehouse Subs in Greenville, South Carolina

Owing to the Sorensens' involvement in firefighting, the interior decor of Firehouse Subs locations is inspired by fire stations, and often includes firefighter equipment and memorabilia.[13] Each location features a custom mural, hand drawn and painted at the company's headquarters in Jacksonville, Florida. The murals reflect fire and police service unique to each restaurant's community or town. No two of the more than 1,200 murals painted are the same.[26]

The menu, which features hot specialty subs, salads, and other seasonal items, takes inspiration from the firehouse with names like Hook & Ladder, Engineer, and Firehouse Hero.[27] The subs are prepared with meats and cheeses, on toasted sub rolls, and served "Fully Involved" with vegetables and condiments. Chris and Robin remain in charge of the menu, and work alongside their director of product development Jay Miller, who joined the company in 2017.[28]

See also

References

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  1. ^ a b c d e f Page Module:Citation/CS1/styles.css has no content."2021 Annual Report (Form 10-K)". Restaurant Brands International. February 23, 2022. Retrieved September 8, 2022 – via SEC.
  2. ^ a b Page Module:Citation/CS1/styles.css has no content."Firehouse Subs Presents $8,239 To Manchester Fire Dept For Gear". Patch.com. August 16, 2021.
  3. ^ Page Module:Citation/CS1/styles.css has no content."Firehouse Subs Franchise Information". Entrepreneur.
  4. ^ Page Module:Citation/CS1/styles.css has no content."Firehouse Subs – News Room". www.firehousesubs.com. Retrieved February 27, 2017.
  5. ^ Page Module:Citation/CS1/styles.css has no content.Staff Reporter (February 19, 2025). "Firehouse Subs to launch in Australia | QSR Media Australia". qsrmedia.com.au. Retrieved March 15, 2025.
  6. ^ Page Module:Citation/CS1/styles.css has no content."Firehouse Subs® blazing a trail to Australia". www.rbi.com. Retrieved February 20, 2025.
  7. ^ Page Module:Citation/CS1/styles.css has no content."How Two Firemen Created an Empire of Sub Shops". Fortune. Retrieved February 27, 2017.
  8. ^ Page Module:Citation/CS1/styles.css has no content."Firehouse Subs opens in Europe, will expand into Mexico". Jax Daily Record. June 22, 2023. Retrieved October 6, 2023.
  9. ^ Page Module:Citation/CS1/styles.css has no content.Staff Reporter (June 23, 2023). "Firehouse Subs eyes EMEA, APAC for international expansion". QSR Media UK. Retrieved October 6, 2023.
  10. ^ Page Module:Citation/CS1/styles.css has no content.Hodo, Genta (October 25, 2024). "Firehouse Subs opening first restaurant in Albania". SeeNews. Retrieved March 15, 2025.
  11. ^ Page Module:Citation/CS1/styles.css has no content.Gil, Pedro (January 9, 2025). "A nova rede de fast food que chega ao Brasil — e com planos ambiciosos". Revista Veja (in português). Retrieved January 14, 2025.
  12. ^ Page Module:Citation/CS1/styles.css has no content."Firehouse Subs – Our Story | Firehouse Subs". www.firehousesubs.com. Retrieved February 27, 2017.
  13. ^ a b Page Module:Citation/CS1/styles.css has no content.Elkins, Kathleen (November 18, 2016). "From $100 to 1000 stores: The surprise success of Firehouse Subs". CNBC. Retrieved February 27, 2017.
  14. ^ Page Module:Citation/CS1/styles.css has no content.Weber, Toby (July 17, 2016). "Firehouse Subs Eyes International Expansion – restaurant development + design". rddmag.com. Retrieved February 27, 2017.
  15. ^ Page Module:Citation/CS1/styles.css has no content."Firehouse Subs spreads to Puerto Rico". www.fastcasual.com. August 21, 2011. Retrieved February 27, 2017.
  16. ^ Page Module:Citation/CS1/styles.css has no content."Firehouse Subs – 1,000 AEDS For 1,000 Restaurants: Firehouse Subs Celebrates Milestone Opening With $1 Million Donation For Life-Savings Initiative". www.firehousesubs.com. Retrieved February 27, 2017.
  17. ^ Page Module:Citation/CS1/styles.css has no content."Firehouse Subs Opens First Canadian Location". Foodservice and Hospitality Magazine. Kostuch Media. October 22, 2015. Retrieved February 27, 2017.
  18. ^ Page Module:Citation/CS1/styles.css has no content."Firehouse Subs – Firehouse Rewards". www.firehousesubs.com. Retrieved February 27, 2017.
  19. ^ Page Module:Citation/CS1/styles.css has no content."Firehouse Subs Opens at JAX; Restaurant's First Airport Location :: Jet Stream". flyjacksonville.com. July 19, 2017.
  20. ^ Page Module:Citation/CS1/styles.css has no content."Orlando Int'l Airport debuts new floor art, Firehouse Subs". WDBO. December 21, 2017.
  21. ^ Page Module:Citation/CS1/styles.css has no content."Firehouse Subs Continues Non-traditional Growth With First On-campus College Location At Western New England University – Firehouse Subs". www.firehousesubs.com. Retrieved July 9, 2018.
  22. ^ Page Module:Citation/CS1/styles.css has no content."Firehouse Subs to open in Baptist Medical Center Downtown | Jax Daily Record". January 15, 2020.
  23. ^ Page Module:Citation/CS1/styles.css has no content.Lucas, Amelia (November 15, 2021). "Burger King Parent Restaurant Brands International Buys Firehouse Subs for $1 Billion". CNBC. Retrieved November 16, 2021.
  24. ^ Page Module:Citation/CS1/styles.css has no content."Restaurant Brands International Inc. Completes Acquisition of Firehouse Subs and Announces Increase in Borrowings Under Existing Term Loan A Facility" (Press release). Restaurant Brands International. December 15, 2021 – via PR Newswire.
  25. ^ Page Module:Citation/CS1/styles.css has no content.umeshell (June 22, 2023). "Restaurant Brands International opens Firehouse Subs outlet in Switzerland". Verdict Food Service. Retrieved June 23, 2023.
  26. ^ Page Module:Citation/CS1/styles.css has no content."Meet The Artist Responsible For EVERY Custom Mural Inside 1,200+ Firehouse Subs Restaurants". Foodbeast. Retrieved February 27, 2017.
  27. ^ Page Module:Citation/CS1/styles.css has no content."Firehouse Subs – Specialty Subs, Hot Subs, Cold Subs, Salads, Catering for lunch and dinner". www.firehousesubs.com. Retrieved February 27, 2017.
  28. ^ Page Module:Citation/CS1/styles.css has no content.danny (May 30, 2018). "The Future of Firehouse Subs". QSR magazine. Retrieved July 9, 2018.
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