Fora.tv
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| Type of business | Privately held |
|---|---|
Type of site | Video production, webcasting and video on demand |
| Founded | 2005 |
| Dissolved | 2018 |
| Headquarters | , U.S. |
| Key people | Founding team: Brian Gruber, Bob Appel, Stuart Schulzke, Trevar Mazza, and Allen Claghorn. Longtime second CEO, Blaise Zerega. |
| URL | fora.tv |
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FORA.tv was a video production and distribution company formed in 2005 to produce and distribute videos on 'issues and ideas that matter'. It was dissolved in 2018. It was recognized by TIME magazine as one of the "50 Best Websites of 2009."[1][2] The company served more than 500 organizations, including leading media organizations and academic institutions.[citation needed]
Company history
FORA was founded by Brian Gruber, formerly the first marketing director for C-SPAN in 2005. He assembled a founding team made up of Bob Appel, Stuart Schulzke, Trevar Mazza, and Allen Claghorn.[3] Gruber intended it as a forum for the exchange of ideas and conversation (which was why he gave it the name "fora", the plural of "forum"), and to provide video services to conferences. By 2008, the company had partnered with numerous schools and institutions, acquiring a library of public lectures and colloquia.[4]
The firm was funded by private investors.[5]
Services
FORA.tv's unique content mission led to long-term partnerships with the Aspen Institute, Atlantic Media, Wired magazine, and more than a hundred think tanks, universities, and media organizations.[citation needed] It also provided services in video production and distribution. The revenue methods for its partners included sponsorships, pay-per-view, and advertising. For a decade before its dissolution, FORA.tv had offices in San Francisco and New York City.[citation needed]
Video library
FORA.tv created a digital forum where people could discuss information on technology, politics, culture, entertainment, and more. Its curated library featured more than 25,000 unmediated videos drawn from its clients’ live events, lectures, and debates at universities, think tanks, conferences, etc.
The library provided several ways to interact with the videos, such as comments, transcripts, and translations.[6] In February 2009, the company partnered with Wired in creating a channel for videos about technological, science, business, and cultural issues.[7] Time featured the website and four others in its "50 Best Websites of 2009".[8] Fora.tv was praised for its intellectual videos,[9] with a few calling it "The C-SPAN of the Web",[10] and it was compared with TED Talks.[11][4][12] Website traffic continued to grow for the hour-long videos to about 3 million views per month by September 2010, tripling in 18 months.[13]
On August 31, 2018, the online video library was taken down.[14] The earlier version of the website had boasted that "brilliant ideas are expressed everyday, everywhere, and we don't want you to miss them" and invited a visitor to "watch events".[relevant? – discuss][citation needed] After the takedown of the library, the site only advertised video production services, mentioning in passing "25,000+ videos produced".[citation needed]
As of July 2019, the website "fora.tv" was no longer accessible and remains inaccessible as of April 2026.[citation needed]
References
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- ^ Page Module:Citation/CS1/styles.css has no content."The YouTube for thinkers". CNET News. January 25, 2007. Archived from the original on February 12, 2007.
- ^ Page Module:Citation/CS1/styles.css has no content."On One YouTube Competitor, All Joking Aside". DealBook. January 26, 2007.
- ^ Page Module:Citation/CS1/styles.css has no content."Brian Gruber: Executive Profile & Biography". Bloomberg News. Bloomberg. Retrieved 2018-06-30.
- ^ a b Page Module:Citation/CS1/styles.css has no content.MacIntyre, Jeffrey. "U Tube". Boston.com. Retrieved 2018-06-19.
- ^ Page Module:Citation/CS1/styles.css has no content."FORA.tv Raises $4 Million Round from Hearst, Adobe, Others". Beet.tv. Retrieved 2018-06-19.
- ^ Page Module:Citation/CS1/styles.css has no content.Cheema, Sushil (January 1, 2008). "Review of FORA.tv". Tubefilter. Retrieved 2018-06-30.
- ^ Page Module:Citation/CS1/styles.css has no content."FORA.tv Partners with WIRED.com for Online Video Channel". Press Room (Press release). FORA.tv. 2009-02-20. Archived from the original on April 2, 2009. Retrieved 2008-05-29.
- ^ Page Module:Citation/CS1/styles.css has no content."50 Best Websites: 5 You May Not Know - Video". Time. Retrieved 2018-06-09.
- ^ Page Module:Citation/CS1/styles.css has no content."Online Video Startup Fora.tv Raises $2 Million". WIRED. Retrieved 2018-06-30.
- ^ Page Module:Citation/CS1/styles.css has no content."Fora.tv, the C-Span of the Web, raises $4M". VentureBeat. May 7, 2008. Retrieved 2018-06-30.
- ^ Page Module:Citation/CS1/styles.css has no content.Barol, Bill (2010-03-01). "Face-Off: TED Talks vs. FORA.tv". Fast Company. Archived from the original on 2013-06-19. Retrieved 2018-06-19.
- ^ Page Module:Citation/CS1/styles.css has no content.Reimold, Daniel (2013-06-26). Journalism of Ideas: Brainstorming, Developing, and Selling Stories in the Digital Age. Routledge. ISBN 9781136206290.
- ^ Page Module:Citation/CS1/styles.css has no content.Lacy, Sarah (September 2, 2010). "Fora.TV Triples Traffic. Wait, That Many People Want Hour-Long Videos on Economics?". TechCrunch. Retrieved 2018-06-19.
- ^ Page Module:Citation/CS1/styles.css has no content."We have taken down the FORA.tv Library as of Aug. 31, 2018". Archived from the original on September 18, 2018. Retrieved September 18, 2018.
