Freshpair
Page Module:Infobox/styles.css has no content.Page Template:Infobox company/styles.css has no content.
| Lua error in package.lua at line 80: module 'Module:InfoboxImage/data' not found. | |
Company type | Privately held company |
|---|---|
| ISIN | Script error: No such module "WikidataIB". |
| Industry | Script error: No such module "WikidataIB". |
| Predecessor | Script error: No such module "WikidataIB". |
| Incorporated | Script error: No such module "WikidataIB". |
| Founded | Script error: No such module "WikidataIB". |
| Founder | Script error: No such module "WikidataIB". |
| Defunct | Script error: No such module "WikidataIB". |
| Successor | Script error: No such module "WikidataIB". |
| Headquarters | Pembroke Pines, Florida , |
| Products | Underwear, Shapewear, Lingerie, and Performance |
Production output | Worldwide |
| Revenue | Script error: No such module "WikidataIB". |
| Script error: No such module "WikidataIB". | |
| Script error: No such module "WikidataIB". | |
| Total assets | Script error: No such module "WikidataIB". |
Number of employees | Script error: No such module "WikidataIB". |
| Parent | Script error: No such module "WikidataIB". |
| Website | www |
Script error: No such module "Check for conflicting parameters".Script error: No such module "Check for deprecated parameters".
Freshpair is an American online retailer of men’s underwear and women's intimate apparel headquartered in Fairfield, New Jersey.[1]
History
Freshpair was founded in 2000 out of a one-bedroom apartment and moved into its New York office in 2004.[2]
National Underwear Day
In an effort to promote underwear, Freshpair founded National Underwear Day on August 5, 2003. Employing underwear models, it advertised the event in heavily congested areas of New York, including Times Square, City Hall, and the New York Stock Exchange.[3] Following a 2012 company rebrand, Freshpair promoted National Underwear Day by launching a pop-up shop near Columbus Circle.[4] In 2013, Freshpair advertised the event in Times Square by attempting to break the Guinness World Record for largest gathering of people in their underwear.[5]
Partnership
Freshpair participates in the annual Underwear Run in Manhattan, sponsored by Aquaphor. In 2012, a record-breaking 500 people participated in the Underwear Run's "Celebrate America" theme.[6]
In 2013, Freshpair partnered with soccer player Cristiano Ronaldo to launch his underwear collection CR7. Ronaldo collaborated with designer Richard Chai and Scandinavia manufacturer JBS for each line.[7]
Recognition
- 2009: Freshpair received the Responsys Lead Forum Award.[citation needed]
- 2010: Freshpair received the CJYou award for Innovator of the Year.[8]
- 2011, 2012: made the Hot 100 list by Internet Retailer.[9]
- 2012: Freshpair received the PivotLink Excellence Award in Marketing Optimization.[citation needed]
References
Page Template:Reflist/styles.css has no content.
- ^ Page Module:Citation/CS1/styles.css has no content."Company Overview of Freshpair Inc". investing.businessweek.com. Retrieved 2013-11-07.
{{cite web}}: CS1 maint: deprecated archival service (link) - ^ Page Module:Citation/CS1/styles.css has no content."Freshpair Gives Package Goods New Meaning". adage.com. 2011-07-30. Retrieved 2013-11-08.
- ^ Page Module:Citation/CS1/styles.css has no content.Sims, Amy C. (2003-08-13). "Americans Encouraged to Bare Underwear - Celebrity Gossip | Entertainment News". FOXNews.com. Archived from the original on April 21, 2006. Retrieved 2009-10-14.
- ^ Page Module:Citation/CS1/styles.css has no content."It's Time for a Change: Freshpair.com Celebrates 10th Anniversary of National Underwear Day?, with NYC Pop-Up Store". iStockAnalyst. 2012-08-21. Retrieved 2013-03-14.
- ^ Page Module:Citation/CS1/styles.css has no content."Fresh Pair CEO and Friends Shoot for Guinness Record". wwd.com. 2013-08-07. Retrieved 2013-11-08.
- ^ Page Module:Citation/CS1/styles.css has no content."2013 Freshpair Underwear Run-Friday, July 12, 2013". nyctri. 2012-07-13. Archived from the original on June 22, 2013. Retrieved 2013-04-04.
- ^ Page Module:Citation/CS1/styles.css has no content."CR7 Underwear by Cristiano Ronaldo Global Launch". senatus.net. 2013-11-03. Retrieved 2013-11-08.
- ^ Page Module:Citation/CS1/styles.css has no content."Commission Junction Announces 2010 CJYou Award Winners". CJYou. 2010-09-30. Archived from the original on 2012-09-04. Retrieved 2013-04-04.
- ^ Page Module:Citation/CS1/styles.css has no content."Internet Retailer unveils its annual list of the Hot 100 e-retailers". internetretailer.com. 2011-12-01. Retrieved 2013-11-07.
