GS25

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GS25
Native name
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FormerlyLG25 (1990–2005)
Company type
Subsidiary
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HeadquartersGS Tower, 508 Nonhyeon-ro, Gangnam-gu,
Seoul
,
South Korea, 06141
Number of locations
14,688 (as of end of 2020)
Areas served
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Key people
Yeon-soo Huh (NED)[1]
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ParentGS Retail
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GS25 (Korean: Script error: No such module "Lang".) is a South Korean chain of convenience stores operated and owned by GS Retail, a subsidiary company of the GS Group. The headquarters of the company are located at the GS Tower in Gangnam-gu, Seoul.[2] As of June 9, 2020, GS25 operates 13,899 stores.[3] In addition, by the end of 2024, the number of GS25 stores nationwide had increased to 18,112.[4]

GS25 is known for having hundreds of locations all over South Korea. They are also known for their large variety of drinks such as different flavored milks and iced beverages. They also carry a variety of Korean snacks as well as ramen, fish cakes, and kimbabs. GS25 also provides products (PB products) developed on their own, as well as a variety of foods.[5]

History

Logo used from 2005 to 2019

GS25, then known as LG25, opened their first store in Dongdaemun-gu, Seoul, in 1990.[6] However, in 2005, GS Group split from the LG Corporation, the name of LG25 was correspondingly changed to GS25.[7] In March 2019, GS25 changed their brand identity for the first time since changing their name to GS25. With the new identity, a new slogan of "Lifestyle Platform" began to be applied to all new store signage.[8] However, as of August 2019, most stores still use the former identity.[citation needed]

In the late 2010s and early 2020s, services such as delivery, apps, and membership were expanded.[9][10]

Foreign operations

Vietnam

In January 2018, GS25 ventured outside of South Korea for the first time in its history by launching a store in Ho Chi Minh City. As of January 2024, GS25 operates 245 stores throughout Vietnam.[11]

Mongolia

Through a collaborative investment between the Shunkhlai Group and GS Retail, Digital Concept was established, securing the master franchise rights for the renowned GS25 brand. On May 18, 2021, GS25 officially opened in Mongolia with three stores in Ulaanbaatar. As of April 27, 2023, the company has opened 2 stores in Darkhan, the second-largest city in Mongolia. Two years after its establishment, Digital Concept LLC achieved a prominent position as one of Mongolia's "TOP 100 Companies" and expanded its retail presence from over 200 stores, with plans to reach 300. As of December 11, 2025, GS25 has opened 258 stores throughout Mongolia, with 251 in Ulaanbaatar.[12]

Malaysia

Malaysia-based KK Super Mart has announced partnering with GS Retail to launch GS25 in Malaysia following the trend of Korean convenience stores, while both CU and e-mart24 have already arrived in the country. The first outlet was set to be launched in 2023 while targeting to launch 500 outlets within five years.[13][14]

However, it failed to sign a contract in early 2023 due to frequent conflicts with KK group, who then terminated the contract.[15]

See also

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References

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  1. ^ Page Module:Citation/CS1/styles.css has no content."Board of Directors". gs.co.kr. September 3, 2020. Archived from the original on September 22, 2020. Retrieved September 3, 2020.
  2. ^ Page Module:Citation/CS1/styles.css has no content."Location". gs.co.kr. September 3, 2020. Archived from the original on September 22, 2020. Retrieved September 3, 2020.
  3. ^ Page Module:Citation/CS1/styles.css has no content.Oh, Sang-yong (June 9, 2020). "South Korea: Retail Foods". USDA.gov. United States Department of Agriculture. p. 06. Archived from the original on October 28, 2020. Retrieved September 3, 2020.
  4. ^ Page Module:Citation/CS1/styles.css has no content.Jeong, Jae-hwon (August 11, 2025). "CU aims to surpass GS25 in sales as competition intensifies in convenience sector". ChosunBiz. Archived from the original on September 24, 2025. Retrieved September 24, 2025.
  5. ^ Page Module:Citation/CS1/styles.css has no content.No, Kyung-min (March 7, 2025). "Convenience stores propel K-food's global reach". The Korea Herald. Archived from the original on April 19, 2025. Retrieved September 24, 2025.
  6. ^ Page Module:Citation/CS1/styles.css has no content."GS25, a local convenience store that celebrates its 30th anniversary. "This year's message is 'Sincere'". gs25.gsretail.com (in 한국어). 2 January 2020. Archived from the original on 2022-09-20. Retrieved 2022-09-20.
  7. ^ Page Module:Citation/CS1/styles.css has no content.Kim, Ji-soo (January 27, 2005). "GS formally splits from LG". Korea JoongAng Daily. JoongAng Ilbo. Archived from the original on March 17, 2023. Retrieved September 3, 2020.
  8. ^ Page Module:Citation/CS1/styles.css has no content.Jeon, Young-sun (March 27, 2019). "GS25 14년 사용 브랜드 이미지 교체". JoongAng Ilbo (in 한국어). Archived from the original on March 27, 2019. Retrieved September 3, 2020.
  9. ^ Page Module:Citation/CS1/styles.css has no content.Song, Ashley (March 27, 2019). "South Korea's GS25 launches parcel service". Inside Retail. Archived from the original on August 19, 2022. Retrieved September 24, 2025.
  10. ^ Page Module:Citation/CS1/styles.css has no content.Joey (January 24, 2025). "GS Retail launches GS ALL Membership to enhance customer loyalty and convenience". ChosunBiz. Archived from the original on September 24, 2025. Retrieved September 24, 2025.
  11. ^ Page Module:Citation/CS1/styles.css has no content."Hàn Quốc: Chuỗi cửa hàng tiện lợi GS25 tăng mạnh ở Mông Cổ và Việt Nam". Huế Ngày nay. September 1, 2024.
  12. ^ Page Module:Citation/CS1/styles.css has no content."GS25 Branches (in Mongolian)". GS25 Branches. Retrieved 2025-12-11.
  13. ^ Page Module:Citation/CS1/styles.css has no content.Tae-Hee, Lee (July 11, 2022). "GS25 heads to Malaysia with plans to open next year". Korea JoongAng Daily. Archived from the original on August 19, 2022. Retrieved August 19, 2022.
  14. ^ Page Module:Citation/CS1/styles.css has no content.Chuan, Rachel (July 13, 2022). "South Korean Convenience Chain Store GS25 To Open In Malaysia". Hype Malaysia. Archived from the original on August 11, 2022. Retrieved August 19, 2022.
  15. ^ Page Module:Citation/CS1/styles.css has no content.Suk-yee, Jung (2023-07-10). "GS25 Fails to Enter Malaysian Market due to Disagreement with Local Company". Businesskorea (in 한국어). Retrieved 2024-05-23.
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