Homepride
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| Product type | Food |
|---|---|
| Owner | Kerry Group (flour) Premier Foods (cooking sauces) |
| Country | United Kingdom Republic of Ireland |
| Introduced | 1920 (flour) 1974 (cooking sauces) |
| Website | homepride homeprideflour |
Homepride is a British food brand owned by Premier Foods for prepared cooking sauces. Premier Foods also licenses the brand to Kerry Group for the production of flour.
History
A technological breakthrough in flour production in 1963 meant that bakers no longer needed to sift their flour. The new flour product was launched under Spillers' Homepride brand. In 1974, Homepride launched a range of prepared cooking sauces.[1] In October 1979, Spillers was acquired by Dalgety plc, after one hostile take over battle.[2]
The company's bakery business was spun off and sold to Allied Bakeries, who in January 2000 sold the flour brand to Kerry Group.[3]
Dalgety retained the brand rights for the production of prepared cooking sauces. After the brand was acquired by the Campbell Soup Company, Homepride sauces became one of the sponsors of the police procedural television series The Bill, when their slogan was "the one with the bag". In July 2006, the sauce brand was acquired by Premier Foods.[citation needed]
Homepride Fred
Homepride uses a cartoon character named "Fred the Flour Grader" as part of its marketing. Fred was created by the Geers Gross advertising agency in 1964.[4][5] Since 1965, the company has used the advertising slogan "Because graded grains make finer flour", employing such voice over artists as John Le Mesurier and Richard Briers.[6]
In March 2014, Premier Foods brought back the iconic Fred character in a new advert for television, to advertise its range of cooking sauces.[7][8]
References
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- ^ Page Module:Citation/CS1/styles.css has no content."Homepride - History". Archived from the original on 22 June 2008. Retrieved 6 July 2008.
- ^ Page Module:Citation/CS1/styles.css has no content."Company History". Archived from the original on 24 July 2011. Retrieved 16 November 2012.
- ^ Page Module:Citation/CS1/styles.css has no content."Allied Bakeries corporate site". Archived from the original on 4 March 2013. Retrieved 16 November 2012.
- ^ Page Module:Citation/CS1/styles.css has no content."Homepride Flour - About". Homepride Flour. Kerry Foods. Retrieved 2 August 2013.
{{cite web}}: CS1 maint: deprecated archival service (link) - ^ Page Module:Citation/CS1/styles.css has no content."Homepride - History". Homepride. Premier Foods. Retrieved 2 August 2013.[dead link]
- ^ "UK television adverts 1955–1990£" at headington.org.uk
- ^ Page Module:Citation/CS1/styles.css has no content."Hide your wife Homeprides Fred is back in town". Little Black Book.
- ^ Page Module:Citation/CS1/styles.css has no content."Fred about the house". YouTube.Template:Dead Youtube links
- Page Module:Citation/CS1/styles.css has no content."Brand Health Check: Homepride". Marketing. 22 August 2007. Retrieved 5 July 2008.
External links
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