IHOP

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IHOP Restaurants LLC
IHOP
Company type
Subsidiary
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HeadquartersGlendale, California, U.S.
Number of locations
1,841 (as of December 31, 2022)[1]
Areas served
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Key people
Lawrence Kim (president)[3]
ProductsPage Template:Plainlist/styles.css has no content.
  • Breakfast foods
  • Lunch
  • Dinner
  • Sandwiches
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Number of employees
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ParentDine Brands
(1976–present)
Websitewww.ihop.com

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IHOP Restaurants LLC (Page Module:IPA/styles.css has no content.US: /ˈaɪ.hɒp/ Script error: No such module "Respell".; acronym for International House of Pancakes) is an American multinational pancake house restaurant chain that specializes in American breakfast foods. It is owned by Dine Brands—a company formed after IHOP's purchase of Applebee's, with 99% of the restaurants run by independent franchisees.

File:The exterior of a modern IHOP restaurant in Greenville, South Carolina 03.jpg
The exterior of a modern IHOP in Greenville, South Carolina

While IHOP's focus is on breakfast foods, it also offers a menu of lunch and dinner items. The company has 1,841 locations in the Americas (United States, Canada, Mexico, Panama, Peru, Ecuador and Guatemala), the Middle East (United Arab Emirates, Kuwait, Saudi Arabia and Qatar), South Asia (India and Pakistan), and Southeast Asia (Philippines), including 161 that are owned by area licensees and 1,680 that are franchised.[1][6] While many of its locations are open 24 hours a day, 7 days a week, the chain's minimum operating hours are 7:00 a.m. to 10:00 p.m.[7]

History

Jerry Lapin, Al Lapin, and Albert Kallis founded International House of Pancakes in the Los Angeles, California, area in 1958 with the help of Sherwood Rosenberg and William Kaye. The first restaurant opened on July 16, 1958, at 4301 W. Riverside Drive in Burbank, California.[4] The second and third locations at 8555 Vesper Avenue in Panorama City, California, and 3625 Stocker Avenue in Baldwin Hills, California, (a former Brown Derby restaurant) are still open for business.[8][9]

The first prototype design for IHOP building was a steep-roofed A-frame building with a distinctive blue roof; the last such location to be built was completed in 1979. While most IHOP locations no longer use the A-frame buildings, several still exist around the U.S.[4]

File:Downtown Portland Ore International House of Pancakes in 1983.jpg
An IHOP in Portland, Oregon, in 1983, with the older look and "International House of Pancakes" signage

In 1973, the chain's name was shortened to "IHOP" for marketing purposes,[10] using a cartoon kangaroo in its commercials at the time, and since then the full name and acronym have been officially interchangeable.[citation needed]

In 1976, International Industries was renamed to IHOP, Inc., and IHOP Corporation was founded as a new holding firm for IHOP, Love's Wood Pit Barbecue, and Original House of Pies (which was sold shortly afterwards).[4] In 1979, it was purchased by Wienerwald Holding, the owners of Wienerwald and Lum's chains.[4] Wienerwald later declared Chapter 11 bankruptcy in 1982, and sold IHOP Corp in 1983 to SVIDO, who hadn't been involved in the restaurant business previously.

The breakfast food menu later expanded (especially in the 1980s) to include standard lunch and dinner items found in similar restaurant chains such as Sambo's and Denny's. In 1976, at the same time as reorganization, International Industries became IHOP.[4] In December 2019, IHOP announced plans to launch a chain of fast casual breakfast restaurants called Flip'd.[11]

Acquisition of Applebee's

On July 16, 2007, IHOP Corporation announced a plan to acquire the bar-and-grill chain Applebee's in an all-cash transaction, valued at approximately US$2.1 billion.[12] In the arrangement, Applebee's stock holders would receive $25.50 a share.[12] IHOP stated it would franchise most of Applebee's 500 company-owned facilities. Applebee's had 1,943 restaurants worldwide at the time, including those operated by franchisees.[13]

Applebee's shareholders approved the acquisition with a 70% vote. A number of executives from Applebee's voted against the offer. The chain's largest individual shareholder, Applebee's director Burton "Skip" Sack, called the IHOP offer unfair to its shareholders and stated he planned to sue IHOP for a higher price to be paid to him. As part of the purchase, a brand remarketing scheme and revitalization of the Applebee's image was intended.[14] The buyout successfully closed on November 29, 2007,[15] and the corporate entity IHOP changed its name to DineEquity on June 2, 2008.[16]

File:IHOP Cheesecake Pancake.jpg
IHOP Cheesecake Pancakes

While IHOP's focus is on breakfast, serving pancakes, waffles, French toast, and omelettes, it also offers a menu of lunch and dinner items such as sandwiches, burgers, and salads.[17] Some IHOP locations also feature coffee bars, where guests can order espresso drinks.[18]

Locations

The company has 1,841 locations in the Americas, the Middle East, South Asia and Southeast Asia.[1][6]

File:The interior of a modern IHOP restaurant in Greenville, South Carolina 01.jpg
The interior of a modern IHOP in the United States

Franchising agreements with M.H. Alshaya, an international restaurant-franchising firm, resulted in an agreement for Alshaya to open as many as forty IHOP locations in the Middle East, beginning in 2012. By the end of 2018, IHOP restaurants operated in six Middle Eastern countries: Kuwait, Qatar, Bahrain, the United Arab Emirates, Saudi Arabia and Lebanon.[19] In 2016, IHOP expanded into Central America, opening in Panama,[20] and later in 2019 into South America, opening three locations in Ecuador[21] and one location in Peru.[22]

IHOP Express' first location opened in 2011; they are a quick service version of the chain offered at locations such as airports,[23] school campuses,[24] military food courts[25] and travel centers.[26] The first standalone public location of the concept opened in downtown San Diego in 2011.[24]

In 2019, IHOP announced plans to open a fast-casual restaurant, Flip'd by IHOP. Flip'd would include a menu serving pancake bowls, burgers, and fried chicken.[27]

A franchisee opened a hybrid Applebee's/IHOP restaurant in downtown Detroit in mid-2018.[28][29] In March 2024, Dine Brands announced it was exploring Applebee's-IHOP dual-branded restaurants within 12–24 months, following the successful introduction of prototypes in international markets.[30][31]

Marketing

File:International House of Pancakes full logo.jpg
Logo used from 1994 to 2003
File:IHOP Restaurant logo.svg
IHOP logo, used until 2015

In June 2015, IHOP introduced an updated logo, removing its decorative elements and adding a curved line under the "O" and "P" letters to resemble a smiley face. The company said that the previous logo looked too much like a frown.[32][33]

In June 2018, an IHOP marketing campaign announced they would "flip" their name to "IHOb"; it was ultimately revealed to be a marketing campaign for its hamburgers, in an effort to address perceptions that IHOP was still primarily oriented towards breakfast food. The tease of the campaign led to speculation via social media regarding the intent of the change.[34][35][36] IHOP parodied the campaign the following year to promote a new hamburger that includes a pancake as an ingredient, jokingly stating that they would refer to their burgers as "pancakes" because people wanted IHOP to "stick to pancakes".[37][38]

In November 2025, IHOP leadership revealed plans to franchisees to offer Kids Eat Free in December. This was met with a response of revolt from franchise operators, due to the fact they were not consulted beforehand, there was no opt-out option, and the costs that they would incur from the free food offer. Operators have expressed concerns that they would not be compensated fairly and the promotion was not a marketing decision, but a leadership decision.[39]

Lawsuit

In early September 2010, IHOP filed a lawsuit in U.S. District Court in Los Angeles against International House of Prayer and six other defendants, alleging trademark dilution and infringement.[40][41] The lawsuit was dropped on December 21, 2010, with the dispute resolved out of court.[42]

See also

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References

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  1. ^ a b c Page Module:Citation/CS1/styles.css has no content."Dine Brands Global, Inc". U.S. Securities and Exchange Commission. February 24, 2020. Archived from the original on October 27, 2020. Retrieved March 20, 2020.
  2. ^ Page Module:Citation/CS1/styles.css has no content."Applebee's e IHOP abren su primera ubicación de doble marca en Sambil Santo Domingo". Listín Diario. Retrieved March 1, 2026.
  3. ^ Page Module:Citation/CS1/styles.css has no content."Dine Brands Leadership Our Management Team". dinebrands.com. Retrieved August 7, 2025.
  4. ^ a b c d e f Page Module:Citation/CS1/styles.css has no content.Goldstein, Alan (August 5, 1986). "The IHOP : Chain Goes Flat Out to Prove That It Serves More Than Just Pancakes". Los Angeles Times. Archived from the original on October 22, 2020. Retrieved July 5, 2019.
  5. ^ a b c d Page Module:Citation/CS1/styles.css has no content.Joe Bramhall. "IHOP Corp". Hoovers. Archived from the original on December 16, 2007. Retrieved November 20, 2007.
  6. ^ a b Page Module:Citation/CS1/styles.css has no content.Dawson, Gloria (June 3, 2019). "IHOP announces new brand president". Nation's Restaurant News. Archived from the original on October 23, 2020. Retrieved June 3, 2019.
  7. ^ Page Module:Citation/CS1/styles.css has no content."Viva La Difference!". www.aljacobskitchen.com. June 8, 2019. Archived from the original on October 24, 2020. Retrieved July 16, 2019.
  8. ^ Page Module:Citation/CS1/styles.css has no content.Winchell, Joan (September 10, 1959). "Restaurant Biz Booms Like Push-Button Thunderstorm". Los Angeles Times.
  9. ^ Page Module:Citation/CS1/styles.css has no content."From Our House to Your House: Good Eating". Life magazine. October 27, 1967.
  10. ^ Page Module:Citation/CS1/styles.css has no content.Pirani, Fiza (June 11, 2019). "Where did IHOP get its original name? Restaurant announces name change". AJC. Archived from the original on September 29, 2020. Retrieved July 12, 2019.
  11. ^ Page Module:Citation/CS1/styles.css has no content.Wiener-Bronner, Danielle (December 11, 2019). "IHOP is opening a fast casual restaurant called 'Flip'd'". CNN. Archived from the original on December 12, 2019. Retrieved December 17, 2019.
  12. ^ a b Page Module:Citation/CS1/styles.css has no content."IHOP to acquire Applebee's for $1.9 billion". NBC News. July 16, 2007. Archived from the original on September 5, 2019. Retrieved July 12, 2019.
  13. ^ Page Module:Citation/CS1/styles.css has no content.Vries, Lloyd (July 16, 2007). "IHOP To Buy Applebee's For $1.9B". CBS News. Archived from the original on July 5, 2019. Retrieved July 5, 2019.
  14. ^ Page Module:Citation/CS1/styles.css has no content.Adamy, Janet (October 31, 2007). "IHOP's Tall Order: Reviving Applebee's". The Wall Street Journal. Archived from the original on July 5, 2019. Retrieved July 5, 2019.
  15. ^ Page Module:Citation/CS1/styles.css has no content."IHOP completes purchase of Applebee's". Kansas City Business Journal. November 29, 2007. Archived from the original on October 27, 2020. Retrieved July 5, 2019.
  16. ^ Page Module:Citation/CS1/styles.css has no content."IHOP, Applebee's parent to be renamed DineEquity". Nations Restaurant News. March 28, 2008. Archived from the original on July 5, 2019. Retrieved July 5, 2019.
  17. ^ Page Module:Citation/CS1/styles.css has no content."Full Menu". IHOP. Archived from the original on December 20, 2020. Retrieved July 5, 2019.
  18. ^ Page Module:Citation/CS1/styles.css has no content."Building Coffee Culture". Restaurant Business Online. Retrieved December 22, 2024.
  19. ^ Page Module:Citation/CS1/styles.css has no content."We see what you did there, IHOP®". WQAD-TV. June 3, 2019. Archived from the original on July 5, 2019. Retrieved July 5, 2019.
  20. ^ Page Module:Citation/CS1/styles.css has no content."DineEquity Opens First IHOP Restaurant In Panama City". FSR Magazine. May 24, 2016. Archived from the original on October 27, 2020. Retrieved September 20, 2023.
  21. ^ Page Module:Citation/CS1/styles.css has no content."IHOP inauguró tres locales en Ecuador". Ecuavisa (in español). September 10, 2019. Archived from the original on September 22, 2019. Retrieved September 22, 2019.
  22. ^ Page Module:Citation/CS1/styles.css has no content."Dine Brands International Continues Global Expansion with First IHOP® Opening in Peru" (Press release). December 16, 2019.
  23. ^ Page Module:Citation/CS1/styles.css has no content.Orlando, Dan (October 26, 2017). "IHOP Express debuts at Dallas airport". Nation's Restaurant News. Archived from the original on July 5, 2019. Retrieved July 6, 2019.
  24. ^ a b Page Module:Citation/CS1/styles.css has no content."Gaslamp gets an IHOP Express". The San Diego Union-Tribune. November 22, 2011. Archived from the original on June 12, 2018. Retrieved June 11, 2018.
  25. ^ Page Module:Citation/CS1/styles.css has no content.Weisberg, Lori (December 15, 2010). "IHOP makes its way to San Diego Naval Base". The San Diego Union-Tribune. Archived from the original on June 12, 2018. Retrieved June 11, 2018.
  26. ^ Page Module:Citation/CS1/styles.css has no content."Love's, IHOP Express now open in Norfolk". Norfolk Daily News. December 21, 2016. Archived from the original on July 5, 2019. Retrieved June 11, 2018.
  27. ^ Page Module:Citation/CS1/styles.css has no content.Lucas, Amelia (December 11, 2019). "IHOP introduces new restaurant, Flip'd by IHOP, with faster service and Pancake Bowls". CNBC. Archived from the original on December 11, 2019. Retrieved December 11, 2019.
  28. ^ Page Module:Citation/CS1/styles.css has no content.Reindl, JC (September 19, 2017). "Advance peek at world's first combo IHOP/Applebee's coming to Detroit". Detroit Free Press. Archived from the original on September 19, 2017. Retrieved June 11, 2018.
  29. ^ Page Module:Citation/CS1/styles.css has no content.Reindl, JC (June 8, 2018). "World's first IHOP/Applebee's combo about to open in downtown Detroit". Detroit Free Press. Archived from the original on July 5, 2019. Retrieved June 11, 2018.
  30. ^ Page Module:Citation/CS1/styles.css has no content."A combination Applebee's-IHOP? Parent company wants to bring dual-brand restaurants to the US". USA TODAY. Retrieved March 4, 2024.
  31. ^ Page Module:Citation/CS1/styles.css has no content."Co-branded IHOP/Applebee's restaurants may come to the U.S. soon". Nation's Restaurant News. February 29, 2024. Retrieved March 4, 2024.
  32. ^ Page Module:Citation/CS1/styles.css has no content.Wilson, Mark (June 3, 2015). "IHOP's New Logo Smiles At You! (Like A Deranged Clown)". Fast Company. Archived from the original on June 12, 2018. Retrieved July 7, 2019.
  33. ^ Page Module:Citation/CS1/styles.css has no content.Hackett, Robert (June 2, 2015). "Why IHOP Changed its Logo for the First Time in Decades". Fortune. Archived from the original on December 25, 2022. Retrieved July 7, 2019.
  34. ^ Page Module:Citation/CS1/styles.css has no content.Wohl, Jessica (June 11, 2018). "That 'b' in 'IHOb' stands for a dish that IHOP already sold". Ad Age. Archived from the original on June 12, 2018. Retrieved June 11, 2018.
  35. ^ Page Module:Citation/CS1/styles.css has no content.Chappell, Bill (June 6, 2018). "IHOP Says 'IHOb' — And The Internet Says, What?". NPR. National Public Radio. Retrieved October 18, 2025.
  36. ^ Page Module:Citation/CS1/styles.css has no content.Chappell, Bill (June 6, 2018). "IHOP Becomes IHOb, The International House Of ... Burgers". NPR. National Public Radio. Retrieved October 18, 2025.
  37. ^ Page Module:Citation/CS1/styles.css has no content."IHOP is changing names and putting a pancake in the middle of a burger". USA Today. Archived from the original on July 16, 2019. Retrieved July 15, 2019.
  38. ^ Page Module:Citation/CS1/styles.css has no content."Haters Wanted IHOP to Stick to Pancakes. So Now It's Just Calling Its Burgers 'Pancakes'". Adweek. June 3, 2019. Archived from the original on July 15, 2019. Retrieved July 15, 2019.
  39. ^ Page Module:Citation/CS1/styles.css has no content."IHOP Franchisees Revolt After Forced Kids Eat Free Mandate". Forbes. November 25, 2025. Retrieved November 27, 2025.
  40. ^ Page Module:Citation/CS1/styles.css has no content."Ihop IP, LLC v. International House of P... - 2:10-cv-06622 California Central District Court" (PDF). PacerMonitor. September 3, 2010. Archived (PDF) from the original on December 1, 2022. Retrieved July 7, 2019.
  41. ^ Page Module:Citation/CS1/styles.css has no content.Morran, Chris (September 15, 2010). "IHOP Sues IHOP Over IHOP Trademark". Consumerist. Archived from the original on October 21, 2020. Retrieved July 7, 2019.
  42. ^ Page Module:Citation/CS1/styles.css has no content.Kisliuk, Bill (December 29, 2010). "Pancake versus prayer dropped". Los Angeles Times, Glendale News-Press. Archived from the original on December 1, 2022. Retrieved July 7, 2019.

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