InMobi

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InMobi
FormerlymKhoj
Company type
Private
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Headquarters
Singapore[1]
Area served
Worldwide
Key people
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  • Piyush Shah (Co Founder of InMobi Group and President & COO, Glance)[2]
  • Marc Steifman (CFO)
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Number of employees
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Websiteinmobi.com

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InMobi (formerly mKhoj) is an Indian multinational technology company, based in Bengaluru.[5][6][7] Originally an SMS-based search engine, it now operates a mobile-first platform to enable contextual mobile advertising.[8]

The company was founded in 2007 under the name mKhoj by Naveen Tewari, Mohit Saxena, Amit Gupta and Abhay Singhal.[9] In 2008, it transitioned from being a SMS-based search engine to mobile advertising and rebranded as InMobi. In 2011, InMobi became the first Indian unicorn startup company.[10] It has 22 offices in 12 countries across 5 continents and employs around 2,500 people.[11][12]

The company is backed by Soft Bank, Kleiner Perkins Caufield & Byers and Ram Shriram's Sherpalo Ventures.[8][13] It raised a total of US$215.6 million in three rounds of funding – US$0.5 million in 2007, US$7.1 million in Series A funding in 2008, US$8 million in Series B funding in 2010, US$200 million in Series C funding in 2011.[8]

History

InMobi started in 2007, when it was known as mKhoj (mobile khoj), providing SMS-based search engine services.[11] It was started by the four founders out of a residential apartment in Bangalore.[14] The launch followed its first round of funding of US$500,000 from Mumbai Angels in 2007.[15]

The founders later felt the need to rebrand to InMobi as the company shifted focus from mobile search to mobile advertising. "InMobi" was also thought to be easier to pronounce in English as compared to mKhoj – which is a derivative of the Hindi word for "search".[16] The company initially operated in emerging markets in Asia and Africa, before expanding to the US in 2009.[17] After rebranding the company from mKhoj to InMobi, they received Series A funding of $7.1 million USD from Kleiner Perkins Caufield & Byers in 2008, and Series B funding to the tune of $8 Million USD in 2010.[18]

In 2011, the start-up raised $200 million USD from Softbank Group. The investment was doled out in two tranches, US$100 million in 2011 and the rest in 2012.[19]

In August 2011, InMobi acquired US-based mobile advertising provider Sprout, which was backed by Polaris Partners. Sprout, which provided the platform for creating HTML5 rich media advertising, was renamed InMobi Studio in 2012.[20][21] In July 2012, InMobi acquired MMTG Labs, a San Francisco-based start-up that operates Facebook apps marketplace Appbistro as well as white label app distribution platform AppGalleries. Per TechCrunch, the new platform AppGallery was the reason for InMobi acquisition of MMTG.[22][23]

InMobi launched its native advertising platform in 2014.[24][25] In 2015, InMobi launched a new remarketing and discovery platform called Miip.[26][27]

In September 2015, InMobi entered a monetisation partnership with China-based APUS group, which allows users to customise their android screens. The partnership provides the company access to an estimated 500 million users in China as well as exclusive access to all APUS users in India.[28][29]

According to sources, InMobi laid off approximately 10 per cent of its workforce in April 2016, due to the company reeling under losses of US$45.5 million in 2014-15 and US$40.91 million in 2015–16 in a bid to show profitability.[18] The company also saw major attrition in their senior management during this phase.[30] InMobi has refuted the claims, by stating that they added 184 full employees in 2016 and their voluntary attrition rates are lower than the industry average with 80% of the executive team at InMobi has an average tenure of more than four years.[31]

In Jan 2018, InMobi acquired Los Angeles based Aerserv for US$90 Million in cash and stock to create the world's largest programmatic video platform for mobile publishers; making it InMobi's fifth and largest acquisition till date.[32][33] In November 2019, InMobi's Glance[34] (the mobile content platform and part of the InMobi Group) acquired short video content platform Roposo.[35]

See also

References

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  1. ^ Page Module:Citation/CS1/styles.css has no content."Inmobi Linkedin".
  2. ^ Page Module:Citation/CS1/styles.css has no content."Content, Creators and Commerce: How Glance Wants to Lead India's Next Big Online Opportunity".
  3. ^ Page Module:Citation/CS1/styles.css has no content."InMobi lays off 50-70 employees on performance metrics". 23 January 2023.
  4. ^ a b Page Module:Citation/CS1/styles.css has no content."InMobi's consumer bet is working; Glance profitability in sight, IPO may be next". Mint. Retrieved 29 May 2025.
  5. ^ Page Module:Citation/CS1/styles.css has no content."InMobi and Microsoft partner on cloud-based mobile enterprise marketing platform". VentureBeat. 26 June 2018. Retrieved 23 August 2018.
  6. ^ Page Module:Citation/CS1/styles.css has no content.www.ETtech.com (26 June 2018). "InMobi partners Microsoft to offer marketing solutions to enterprises - ETtech". The Economic Times. Archived from the original on 23 August 2018. Retrieved 23 August 2018.
  7. ^ Page Module:Citation/CS1/styles.css has no content.Chatterjee, Laharee. "Microsoft, InMobi collaborate to offer marketing capabilities to..." U.S. Retrieved 23 August 2018.
  8. ^ a b c Page Module:Citation/CS1/styles.css has no content."Why did InMobi succeed? It did things differently to compete, explains CEO Naveen Tewari". Firstpost. 7 March 2016. Retrieved 2 February 2017.
  9. ^ Page Module:Citation/CS1/styles.css has no content."InMobi's Naveen Tewari on the benefits of having cofounders "who are different yet similar"". The Economic Times. Retrieved 2 February 2017.
  10. ^ Page Module:Citation/CS1/styles.css has no content.Ramakrishnan, N. (18 March 2019). "InMobi: The journey of India's first unicorn". @businessline.
  11. ^ a b Page Module:Citation/CS1/styles.css has no content.Pandya-Wagh, Kinjal (20 October 2015). "India's global ad giant taking on Google and Facebook". BBC News. Retrieved 2 February 2017.
  12. ^ Page Module:Citation/CS1/styles.css has no content."Is Google looking to buy Indian startup InMobi to improve its advertising platform?". Firstpost. 11 March 2015. Retrieved 2 February 2017.
  13. ^ Page Module:Citation/CS1/styles.css has no content.Abrar, Peerzada. "InMobi to pay $950,000 for deceptively tracking consumers' locations". The Hindu. Retrieved 2 February 2017.
  14. ^ Page Module:Citation/CS1/styles.css has no content.Madhok, Diksha. "These early offices of India's hottest startups show how far they have come". Quartz. Retrieved 7 February 2017.
  15. ^ Page Module:Citation/CS1/styles.css has no content.Chanchani, Madhav A. (21 January 2010). "Game Is Getting Bigger For Mobile Ad Firm InMobi". VCCircle. Retrieved 6 January 2026.
  16. ^ Page Module:Citation/CS1/styles.css has no content.Wauters, Robin (5 August 2009). "Mobile Ad Network m Khoj Rebrands As InMobi, Eyes Expansion In Europe". TechCrunch. Retrieved 2 February 2017.
  17. ^ Page Module:Citation/CS1/styles.css has no content."InMobi's Naveen Tewari: Mobile Internet Will Be the Largest Medium Ever - Knowledge@Wharton". Knowledge@Wharton. Retrieved 2 February 2017.
  18. ^ a b Page Module:Citation/CS1/styles.css has no content."InMobi's Trials and Tribulations- Business News". www.businesstoday.in. 13 August 2016. Retrieved 2 February 2017.
  19. ^ Page Module:Citation/CS1/styles.css has no content.Wasserman, Todd (15 September 2011). "Mobile Ad Network InMobi Raises $200 Million". Mashable. Retrieved 2 February 2017.
  20. ^ Page Module:Citation/CS1/styles.css has no content."InMobi acquires Sprout". www.afaqs.com. 4 August 2011. Retrieved 2 February 2017.
  21. ^ Page Module:Citation/CS1/styles.css has no content."InMobi rebrands HTML5 ad platform Sprout to InMobi Studio". www.nextbigwhat.com. Archived from the original on 5 February 2017. Retrieved 2 February 2017.
  22. ^ Page Module:Citation/CS1/styles.css has no content.Taylor, Colleen (12 July 2012). "InMobi Acquires MMTG Labs, The Startup Behind AppBistro And AppGalleries". TechCrunch. Retrieved 2 February 2017.
  23. ^ Page Module:Citation/CS1/styles.css has no content.SN, Vikas (13 July 2012). "InMobi Acquires Appbistro & AppGalleries Owner MMTG Labs". MediaNama. Retrieved 2 February 2017.
  24. ^ Page Module:Citation/CS1/styles.css has no content.Mishra, Pankaj (29 April 2014). "InMobi Launches Native Ad Platform To Woo Publishers Looking Beyond Facebook, Google". TechCrunch. Retrieved 2 February 2017.
  25. ^ Page Module:Citation/CS1/styles.css has no content.Mishra, Pankaj (10 February 2014). "InMobi Launches Interactive Video Ad Platform To Help Advertisers Boost Sales On Mobile". TechCrunch. Retrieved 2 February 2017.
  26. ^ Page Module:Citation/CS1/styles.css has no content.Reporter, B. S. (15 July 2015). "InMobi launches content discovery ad platform Miip". Business Standard India. Retrieved 7 February 2017.
  27. ^ Page Module:Citation/CS1/styles.css has no content."InMobi Launches Mobile-First In-App Remarketing Platform". www.mediapost.com. Retrieved 2 February 2017.
  28. ^ Page Module:Citation/CS1/styles.css has no content."InMobi raises $100M from Tennenbaum, others". www.vccircle.com. Archived from the original on 5 February 2017. Retrieved 2 February 2017.
  29. ^ Page Module:Citation/CS1/styles.css has no content.Behal, Ambika. "India's InMobi Is Giving Facebook And Google A Run For Their Money". Forbes. Retrieved 2 February 2017.
  30. ^ Page Module:Citation/CS1/styles.css has no content.Chandran, Peerzada Abrar, Pradeesh. "Layoffs at iconic mobile ad start-up InMobi". The Hindu. Retrieved 2 February 2017.{{cite news}}: CS1 maint: multiple names: authors list (link)
  31. ^ Page Module:Citation/CS1/styles.css has no content."Flashback 2016: InMobi grapples with top-level exits, losses". Techcircle.in - India startups, internet, mobile, e-commerce, software, online businesses, technology, venture capital, angel, seed .Not only that this Inmobi tracks or embedds cookies without customers knowledge. 30 December 2016. Retrieved 2 February 2017.
  32. ^ Page Module:Citation/CS1/styles.css has no content.Bhattacharya, Ananya. "An Indian unicorn is going global in search of technology and talent". Quartz. Retrieved 17 January 2018.
  33. ^ Page Module:Citation/CS1/styles.css has no content."InMobi acquires US-based AerServ for $90 million - Times of India". The Times of India. Retrieved 17 January 2018.
  34. ^ Page Module:Citation/CS1/styles.css has no content."InMobi wants to glue your attention to your lock screen". Forbesindia.com- forbes india business news, share market investment, India's richest people, startups. 17 April 2019.
  35. ^ Page Module:Citation/CS1/styles.css has no content."India's 1st unicorn InMobi's Glance buys IITians' video app Roposo". Inshorts - Stay Informed. Retrieved 26 November 2019.

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