Isaia

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Isaia
Company type
Private
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Headquarters
Naples
,
Italy
Area served
International boutiques: Baku, Beverly Hills, Capri, Ekaterinburg, Hong Kong, Kyiv, Macao, Milan, Moscow, Ulaanbaatar, New York City, St. Petersburg, San Francisco, Tokyo, Toronto, Chicago, Kuwait City
ProductsMen's tailoring, Classic Italian suits
ServicesFashion production, ready to wear, made to measure
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Number of employees
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Websitewww.Isaia.it

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File:ISAIA blazer lapel pin.jpg
An ISAIA wool/silk/linen blazer worn with the brand's coral logo lapel pin

Isaia is a Neapolitan tailoring luxury brand founded by Enrico Isaia in Casalnuovo di Napoli in 1920.[1] The brand is recognized by its tiny red coral logo,[2] which is a good-luck charm in Naples.[3] The brand describes its clientele as "passionate, sophisticated, irreverent, eclectic and elegant."

Gianluca Isaia is the chief executive officer.[4]

Stores

Isaia has monobrand stores in Naples, Baku, Bal Harbour, Beverly Hills, Capri, Chicago, Cyprus, Ekaterinburg, Hong Kong, Kuwait city, Kyiv, Las Vegas, London, Macao, Milan, Miami Bal Harbour, Moscow, Palm Beach, Ulaanbaatar, New Delhi, New York City, Riyadh, St. Petersburg, St. Moritz, San Francisco, Rome, Toronto and Tokyo.[5]

History

Isaia was founded in Napoli by Enrico Isaia, who opened a fabric store for Neapolitan tailoring, and later a small atelier next to the store. In 1957, the brothers Enrico, Rosario and Corrado Isaia moved the business to Casalnuovo, a village near Napoli where tailoring was a large part of the economy, and Isaia became a men's tailoring company.[6][7] Enrico Isaia died at age 84 on 7 March 2017.[8]

Coral legend

In Naples, the mythical origin story of red coral is well known. As the legend goes, the Greek hero Perseus killed the Gorgon Medusa and wanted to deliver her head as a wedding present to the King of Seriphos, who was about to wed his mother. On his way home, he saw the beautiful Andromeda chained to a rock and about to be eaten by a sea monster. Wanting to save her life, he killed the beast and then sat on the bank of the water to wash his hands. When he set the sack with Medusa's head beside him, her blood dripped into the water and transformed into what we know as red coral. For this, Neapolitans consider red coral a sign of good luck, and they use it in everything from pendants to religious ornaments to jewellery.[9]

Products

Isaia is most known for its Neapolitan tailoring, often in bright colours to counteract the sun bleaching that occurs in the warm climate of Naples. The brand produces suits, blazers, neckties, knitwear, shirts, overshirts, swim trunks and leather goods for itself and select made in Italy retailers. In 2020, the brand produced denim with a customized selvage and a traditional Neapolitan proverb embroidered on the inside.[10]

Philanthropy

Isaia supports Capodimonte Museum in its hometown of Naples.[11]

See also

References

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  1. ^ About Isaia
  2. ^ CC Reagan, Being Neapolitan | A Lesson in Language & Style at Isaia 3 July 2012, accessed 5/5/2015
  3. ^ esquire.com The Extra Ten Percent: The Preloaded Lapel Pin March 2011, accessed 5/5/2015
  4. ^ Alessandra Turra, Gianluca Isaia to Appear in Alfa Romeo Digital Ads Women's wear Daily, 27 July 2017
  5. ^ Store locator
  6. ^ Page Module:Citation/CS1/styles.css has no content."ISAIA AND THE SPIRIT OF NAPLES". The Rake. August 2019.
  7. ^ isaia.it About Isaia Napoli accessed March 2024
  8. ^ Enrico Isaia Dies at 84: The executive founded the Isaia men's wear company in Naples in 1957 with his brothers Corrado and Rosario, Alessandra Turra, Women's Wear Daily, 8 March 2017
  9. ^ Page Module:Citation/CS1/styles.css has no content."Red Coral in Naples". Archived from the original on 13 October 2017. Retrieved 5 May 2015.
  10. ^ Isaia Men's Fall 2020: Isaia once again delivered impeccable tailoring, introducing a denim range Luisa Zargani, Women’s Wear Daily, 14 January 2020
  11. ^ Isaia Men's Spring 2020: The collection paid tribute to the Capodimonte Museum in Naples, which the company is supporting Luisa Zargani, Women’s Wear Daily, 17 June 2019

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