KAMX

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KAMX
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Broadcast area
Greater Austin
[[Frequency|FrequencTemplate:Pluralize from text]]94.7 MHz
BrandingMix 94.7
Programming
LanguageTemplate:Pluralize from textEnglish
FormatHot adult contemporary
Ownership
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History
First air date
March 22, 1987; 39 years ago (1987-03-22)
Former call signs
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  • KAPT (1987–89)
  • KATG (1989–92)
  • KFGI (1992)
  • KFGI-FM (1992–94)
  • KPTY (1994–95)
Call sign meaning
"Austin's Mix"
Technical information[1]
Licensing authority
FCC
48651
ClassC0
ERP99,000 watts
(100,000 watts with beam tilt)
HAAT398 meters (1,306 ft)
Transmitter coordinates
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Links
Public license information
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WebcastTemplate:Audacy.com
Websitewww.audacy.com/mix947

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KAMX (94.7 FM "Mix 94.7") is a commercial radio station licensed in Luling, Texas, and serves the Greater Austin radio market. It is owned by Audacy, Inc. and airs a hot adult contemporary radio format. The station has studios and offices on Westbank Drive, off Loop 360, near Westlake High School.[2]

The station's transmitter is off Buchman Mountain Road in Austin, amid numerous towers for other FM and TV stations.[3] KAMX broadcasts at 99,000 watts (100,000 with beam tilt), which is audible from the northern suburbs of San Antonio to Killeen and Temple.

On-air staff

KAMX's air staff currently includes Brad Booker, Alex Franco, and Sara Osburn in morning drive time, midday host Heather Rivera, and afternoon host Sean Mack.

History

On March 22, 1987, the station signed on as KAPT.[4] It was owned by Mark Grubbs, who also served as general manager. The station debuted with a hybrid top 40/country music format under the name "Capital FM," with the call sign spelling out "KAPiTal." (Austin is the capital of Texas.)

KAPT found little initial success against established Top 40 stations such as KHFI and KBTS (now KGSR). The station experimented with other formats including beautiful music, country music (during which it was branded as "The Country Kat" under KATG),[5] oldies (as "Froggy 94" under KFGI), and dance/CHR (as "Party 94.7" under KPTY).

In 1994, the Amaturo Radio Group bought the station for $2.5 million.[6] On October 24, 1994, "Froggy 94" switched to "Party 94.7", removing the only oldies station at the time in Austin. On September 1, 1995, Amaturo changed the station's format to modern adult contemporary as "Mix 94.7" with the call sign KAMX. In 1998, the station changed hands again, this time being acquired by Infinity Broadcasting.[7] Infinity was later merged into CBS Radio.

Over time,[when?] KAMX moved from Modern AC to Hot AC. In 2006, CBS announced it would sell 15 radio stations across the country to Entercom, including KAMX. The ownership change became official on November 30, 2007.[8] Coincidentally, CBS Radio merged into Entercom in 2017, with most of the former CBS Radio stations now owned by Entercom.


References

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