KMZR

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KMZR
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Broadcast area
Merced, California
[[Frequency|FrequencTemplate:Pluralize from text]]92.5 MHz
BrandingRadio Lazer 92.5
Programming
FormatRegional Mexican
Ownership
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  • Lazer Media
  • (Lazer Licenses, LLC)
KGAM
History
First air date
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Former call signs
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  • KVRQ (1991)
  • KVRK (1991)
  • KVRQ (1991–1999)
  • KJMQ (1999–2002)
  • KBRE (2002–2016)
Technical information[1]
Licensing authority
FCC
11707
ClassA
ERP6,000 watts
HAAT100 meters (330 ft)
Transmitter coordinates
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Links
Public license information
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Websiteradiolazer.com/index.php/merced

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KMZR is a Regional Mexican formatted broadcast radio station licensed to Atwater, California, serving Merced, California. KMZR is owned and operated by Alfredo Plascencia's Lazer Media, through licensee Lazer Licenses, LLC.[2]

History

The station was assigned the call letters KVRQ on April 15, 1991. On July 16, 1991, the station changed its call sign to KVRK, on July 18, 1991, to KVRQ, on April 30, 1999, to KJMQ, on February 2, 2012, to KBRE, and on May 4, 2016, to the current KMZR.[3]

On May 4, 2016, Radio Lazer changed call letters to KMZR and flipped its format to Regional Mexican; the previous active rock format was moved with the KBRE call letters to 1660 AM and 105.7 FM.

References

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