KOXR

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KOXR
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Broadcast area
Ventura County
[[Frequency|FrequencTemplate:Pluralize from text]]910 kHz
BrandingLa Mexicana 102.1 y 910 AM
Programming
FormatRanchera/mariachi
Ownership
OwnerPage Template:Plainlist/styles.css has no content.
  • Lazer Media
  • (Lazer Licenses, LLC)
History
First air date
June 11, 1955; 71 years ago (1955-06-11)
Call sign meaning
K OXnaRd
Technical information[1]
Licensing authority
FCC
866
ClassB
Power5,000 watts day
1,000 watts night
[[Broadcast relay station|TranslatorTemplate:Pluralize from text]]102.1 K271CY (Oxnard)
Links
Public license information
Template:FCC Licensing and Management System facility
WebcastListen Live
WebsiteKOXR Online

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KOXR (910 AM) is a commercial radio station licensed to Oxnard, California. It broadcasts a traditional ranchera music format featuring mariachi groups from Mexico. It is owned by Lazer Media and calls itself "La Mexicana 102.1 y 910 AM."

By day, KOXR broadcasts at 5,000 watts. But to avoid interference to other stations on 910 AM, it reduces power at night to 1,000 watts. It uses a directional antenna at all times. The transmitter is off Southern Pacific Milling Road in Santa Paula, near the Santa Clara River.[2] KOXR is also heard on 250 watt FM translator K271CY at 102.1 MHz in Oxnard.[3]

History

On June 11, 1955, the station first signed on. It was owned by the Oxnard Broadcasting Corporation.[4] For several decades the station aired a variety format, which always included at least a few hours of Spanish-language programming each week. By 1964, 90 hours of the weekly schedule was in Spanish (approximately 70% of the then-standard 18-hour broadcast day).[5]

File:LaMexicanaKOXR s.png
Logo for KOXR prior to the sign-on of the 102.1 FM simulcast.

By the fall of 1966, KOXR's entire 18-hour broadcast day was in Spanish.[6]

In 1970, Oxnard Broadcasting sold KOXR to Howard A. Kalmenson for $598,000.[7] Kalmenson subsequently formed Lotus Communications with KOXR and co-owned KWKW in Pasadena, CA and KENO in Las Vegas, Nevada. Lotus kept the station until 1994, when they sold it to Albert and Jacquelyn Vera for $350,000.[8] Albert Vera had been a deejay at KSPA (now KUNX) in Santa Paula, California when it was a Spanish-language station in the 1960s.[9] He sold the station to Radio Lazer three years later. From 2010, David Cruz (journalist) hosted a radio show for a number of years.[10]

References

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  1. ^ Page Module:Citation/CS1/styles.css has no content."Facility Technical Data for KOXR". Licensing and Management System. Federal Communications Commission.
  2. ^ Radio-Locator.com/KOXR
  3. ^ Radio-Locator.com/K271CY
  4. ^ Page Module:Citation/CS1/styles.css has no content."Directory of AM and FM Radio Stations in the U.S." (PDF). Broadcasting Yearbook 1959. Retrieved April 21, 2018.
  5. ^ Page Module:Citation/CS1/styles.css has no content."Radio and television stations with major Spanish programing" (PDF). Broadcasting, May 25, 1964. Retrieved August 5, 2021.
  6. ^ Page Module:Citation/CS1/styles.css has no content."KOXR trade ad" (PDF). Broadcasting, September 19, 1966. Retrieved August 5, 2021.
  7. ^ Page Module:Citation/CS1/styles.css has no content."Approved" (PDF). Broadcasting, November 9, 1970. Retrieved August 5, 2021.
  8. ^ Page Module:Citation/CS1/styles.css has no content."Business" (PDF). Broadcasting, August 8, 1994. Retrieved August 5, 2021.
  9. ^ Page Module:Citation/CS1/styles.css has no content."Howling Success: Oxnard's Spanish-Language Radio Lobo Gains Popularity With Outlandish Antics". Los Angeles Times, April 24, 1995. Retrieved August 5, 2021.
  10. ^ Page Module:Citation/CS1/styles.css has no content.Hernandez, Marjorie (February 10, 2012). "Veteran broadcaster lands another radio gig". www.vcstar.com. Retrieved October 19, 2025.

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