KRVV

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KRVV
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Broadcast area
Monroe-West Monroe
[[Frequency|FrequencTemplate:Pluralize from text]]100.1 MHz
Branding100.1 The Beat
Programming
LanguageTemplate:Pluralize from textEnglish
FormatUrban contemporary
AffiliationsPremiere Networks
Westwood One
Ownership
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KJLO-FM, KLIP, KMLB, KMVX, KRJO
History
First air date
1967; 59 years ago (1967)
Former call signs
KJBS (1979–1987)
KMYQ-FM (1987–1991)
Technical information[1]
Licensing authority
FCC
27468
ClassC2
ERP50,000 watts
HAAT150 meters (490 ft)
Transmitter coordinates
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Links
Public license information
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WebcastListen Live
Websitethebeat.net

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KRVV (100.1 FM, "100.1 The Beat") is an American radio station licensed to Bastrop, Louisiana, and serving the Monroe, Louisiana region. The station is owned by The Radio People and the broadcast license is held by Holladay Broadcasting Of Louisiana, LLC. Studios are located in Monroe, and its transmitter is located south of Bastrop.

Programming

KRVV broadcasts an urban/hip-hop music format to the Monroe, Louisiana, area. KRVV air personalities include The Steve Harvey Morning Show, Grave Digga, DJ Make-A-Move, and The Breakfast Club.

History

At one time KRVV used to be a Public Broadcasting Radio Station back in 1967 until 1991 when new owners Holladay Broadcasting changed the station's branding and format to "The River", a mostly classic rock format that evolved into current mainstream rock, until again changing to "100.1 The Beat" broadcasting an urban contemporary format. The station has been airing its current format since 1993.

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