KRWM

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KRWM
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Broadcast area
Seattle–Tacoma Metropolitan Area
[[Frequency|FrequencTemplate:Pluralize from text]]106.9 MHz (HD Radio)
BrandingWarm 106.9
Programming
FormatAdult contemporary
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Ownership
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History
First air date
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Former call signs
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  • KBRO-FM (1964–1979)
  • KWWA (1979–1984)
  • KHIT (1984–1986)
  • KNUA (1986–1990)
  • KKNW (1990–1992)
Call sign meaning
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Technical information[1]
Licensing authority
FCC
53870
ClassC1
ERP49,000 watts
HAAT397 meters (1,302 ft)
Transmitter coordinates
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Links
Public license information
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Websitewww.warm1069.com

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KRWM (106.9 FM) is a commercial radio station licensed to Bremerton, Washington, serving the Seattle/Puget Sound region. It is owned by Hubbard Broadcasting, and plays adult contemporary music most of the year. From mid-November through the end of December, the station airs Christmas music.

KRWM broadcasts with 49,000 watts of effective radiated power (ERP) on a tower 1,302 feet (397 m) in height above average terrain (HAAT). Its transmitter is located near Issaquah on Cougar Mountain, with its studios and offices located at Newport Corporate Center in Bellevue. KRWM broadcasts in HD.[2][3] Its HD-2 signal plays year-round Christmas music (the main station plays Christmas music as well from mid-November through Christmas Day), and its HD-3 signal simulcasts sister station KIXI.

History

Top 40 (1964–1972)

On August 19, 1964, the station first signed on as KBRO-FM.[4] It was the FM companion to AM station KBRO, owned by the Bremerton Broadcasting Company, and aired an automated Top 40 format, separate from the AM station. Its tower was only 86 feet (26 m) high, limiting its coverage to the area around Bremerton, not trying to market itself to the Seattle metropolitan area.

Country (1972–1984)

In 1972, KBRO-FM switched to country music. On July 4, 1984, it changed call letters to KWWA as Bremerton Broadcasting received permission from the Federal Communications Commission to boost its tower height to 1,380 feet (420 m), enough to cover the larger Seattle radio market.

Top 40 (1984–1987)

The station tried a second run at Top 40 music from July 4, 1984, to September 5, 1987, as KHIT.

New age (1987–1990)

In 1986, the station was acquired by the Pacific & Southern Corporation (a division of Gannett), which flipped it to a new-age music format the following year as KNUA, using the slogan "Music for a New Age."[5][6][7]

Smooth jazz (1990–1992)

In August 1990, after Brown Broadcasting bought the station, it moved to a smooth jazz format as KKNW, calling itself "Sound FM".[8][9][10]

Adult contemporary (1992–present)

On October 16, 1992, the station switched to a soft adult contemporary format as KRWM, calling itself "Warm 107."[11][12]

As KRWM, the station competed against "95.7 K-Lite," KLTX, an established soft AC station. At first, it looked like Warm 107 did not have a promising future and was about to change formats, but when KLTX unexpectedly flipped formats in 1994, KRWM picked up most of KLTX's former listeners, and ratings increased dramatically. (KLTX is now KJEB-FM.) Sandusky Radio, owner of longtime rival KLSY, bought KRWM in September 1996, and would rebrand the station as "Warm 106.9". In the early 2000s, KRWM moved to a more mainstream adult contemporary direction, eliminating some of the softer artists and adding a bit more tempo.[13][14][15][16][17][18][19][20][21][22][23]

In July 2013, Sandusky announced it would sell its radio holdings in Seattle and Phoenix, Arizona, to Hubbard Broadcasting. The sale was completed that November.[24]

KRWM had been the flagship station of Delilah Rene's syndicated evening program for Premiere Networks. Delilah lives in the Seattle area and the show had been heard on KRWM before its nationwide rollout. In mid-July 2014, KRWM discontinued airing the show.

References

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  1. ^ Page Module:Citation/CS1/styles.css has no content."Facility Technical Data for KRWM". Licensing and Management System. Federal Communications Commission.
  2. ^ Page Module:Citation/CS1/styles.css has no content."HD Radio station guide for Seattle–Tacoma, WA". Archived from the original on July 22, 2015. Retrieved May 31, 2015. HD Radio Guide for Seattle-Tacoma
  3. ^ KRWM digital status
  4. ^ Page Module:Citation/CS1/styles.css has no content."KBRO Opens FM Station Tomorrow". The Bremerton Sun. Bremerton, Washington. August 7, 1964. p. 5. Retrieved December 20, 2025 – via Newspapers.com.
  5. ^ Page Module:Citation/CS1/styles.css has no content."KNUA Radio - TV Spot 1". YouTube. October 15, 2015. Archived from the original on December 14, 2021.
  6. ^ Page Module:Citation/CS1/styles.css has no content."R & R" (PDF). www.americanradiohistory.com. September 11, 1987.[not specific enough to verify]
  7. ^ Page Module:Citation/CS1/styles.css has no content."Mediatrix market profile Seattle" (PDF). www.americanradiohistory.com. 1986.
  8. ^ Page Module:Citation/CS1/styles.css has no content."KNUA Sound 106.9 FM Seattle 1988 Commercial". YouTube.
  9. ^ Page Module:Citation/CS1/styles.css has no content."KNUA - Sound FM 106.9 - Seattle Washington Radio Station - TV Commercial (1989)". YouTube. September 13, 2020. Archived from the original on December 14, 2021.
  10. ^ Page Module:Citation/CS1/styles.css has no content."Street Talk" (PDF). www.americanradiohistory.com. August 31, 1990. p. 27.
  11. ^ Page Module:Citation/CS1/styles.css has no content."107.1 FM Seattle - 1991". YouTube. November 29, 2023.
  12. ^ Page Module:Citation/CS1/styles.css has no content."NAC KKNW/Seattle Warms To Soft AC" (PDF). www.americanradiohistory.com. October 23, 1992. p. 13.
  13. ^ Page Module:Citation/CS1/styles.css has no content."Warm 106.9 TV Commercial (Winter 2016 :15 A) (KRWM-FM Seattle)". YouTube. September 24, 2016. Archived from the original on December 14, 2021.
  14. ^ Page Module:Citation/CS1/styles.css has no content."Warm 106.9 TV Commercial (Winter 2016 :15 B) (KRWM-FM Seattle)". YouTube. September 24, 2016. Archived from the original on December 14, 2021.
  15. ^ Page Module:Citation/CS1/styles.css has no content."Warm 106.9 TV Commercial (Winter 2016 :15 C) (KRWM-FM Seattle)". YouTube. September 24, 2016. Archived from the original on December 14, 2021.
  16. ^ Page Module:Citation/CS1/styles.css has no content."Warm 106.9 TV Commercial (Winter 2016 :15 D) (KRWM-FM Seattle)". YouTube. September 24, 2016. Archived from the original on December 14, 2021.
  17. ^ Page Module:Citation/CS1/styles.css has no content."Warm 106.9 TV Commercial (Winter 2016 :30) (KRWM-FM Seattle)". YouTube. September 24, 2016. Archived from the original on December 14, 2021.
  18. ^ Page Module:Citation/CS1/styles.css has no content."Warm 106.9 Seattle's Number One Choice TV Commercial (Winter 2018 :15A) (KRWM Seattle)". YouTube. April 23, 2018. Archived from the original on December 14, 2021.
  19. ^ Page Module:Citation/CS1/styles.css has no content."Warm 106.9 Seattle's Number One Choice TV Commercial (Winter 2018 :15B) (KRWM Seattle)". YouTube. April 23, 2018. Archived from the original on December 14, 2021.
  20. ^ Page Module:Citation/CS1/styles.css has no content."Warm 106.9 Seattle's Number One Choice TV Commercial (Winter 2018 :30A) (KRWM Seattle)". YouTube. April 23, 2018. Archived from the original on December 14, 2021.
  21. ^ Page Module:Citation/CS1/styles.css has no content."Warm 106.9 Seattle's Number One Choice TV Commercial (Winter 2018 :30B) (KRWM Seattle)". YouTube. April 23, 2018. Archived from the original on December 14, 2021.
  22. ^ Page Module:Citation/CS1/styles.css has no content."Warm 106.9 Seattle's Number One Choice TV Commercial (Winter 2018 :30C) (KRWM Seattle)". YouTube. April 23, 2018. Archived from the original on December 14, 2021.
  23. ^ Page Module:Citation/CS1/styles.css has no content."Today's Hits. Yesterday's Favorites". YouTube. January 25, 2021. Archived from the original on December 14, 2021.
  24. ^ Hubbard Acquires Sandusky Broadcasting

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