KYMT
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Broadcast area | Las Vegas Valley |
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| [[Frequency|FrequencTemplate:Pluralize from text]] | 93.1 MHz (HD Radio) |
| Branding | Neon 93.1 |
| Programming | |
| LanguageTemplate:Pluralize from text | English |
| Format | Adult hits |
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| Ownership | |
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| History | |
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Call sign meaning | "Mountain" (former branding) |
| Technical information[1] | |
Licensing authority | FCC |
| 6893 | |
| Class | C |
| ERP | 23,500 watts |
| HAAT | 1,183 meters (3,881 ft) |
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KYMT (93.1 MHz, Neon 93.1) is a commercial radio station licensed to Las Vegas, Nevada, United States. It airs an adult hits format and is owned by iHeartMedia. KYMT's studios and offices are on Meade Avenue in Las Vegas, a mile west of the Strip, while its transmitter is on Potosi Mountain southwest of the Las Vegas Valley. From its high perch, the station's 23,500 watt signal can be heard over much of Southern Nevada and into California.[2][3]
KYMT broadcasts using HD Radio technology.[4] On its HD2 channel, it airs a rhythmic contemporary format, known as "Real 103.9", which is also heard on a 250 watt FM translator station K280DD at 103.9 MHz. The HD3 channel carries K-Love programming.
History
AC and smooth jazz
The station signed on the air on March 6, 1980.[5] Its original call sign was KUDO and its studios were on East Tropicana Avenue. It was owned by the Quality Broadcasting Company, airing an adult contemporary format.
From 1984 to 1986, it shifted to hot adult contemporary music and was known as "Music 93". KUDO lasted for seven years until 1987 when the station switched to a new-age/smooth jazz sound as KEYV ("The Key"). The smooth jazz format remained until early 1992.
AAA, country and oldies
In February 1992, The Key changed its format to adult album alternative or "AAA", retaining the "Key" branding. This eclectic format was on the air for about seven months, when a country music format began as "Hit Kickin' Country Y93", signing on in September 1992.[6] Y93 was one three country radio stations heard in the Las Vegas area. The station then switched to oldies in mid-May 1996,[7] first as "Big Oldies" KBGO and then "Kool 93.1" KQOL-FM in 1998. The station continued airing an oldies format as "Kool 93.1" until August 2006.
Move to rhythmic hits
On August 30, 2006, KQOL-FM flipped to a dance-friendly rhythmic adult contemporary format as KPLV ("93.1 The Party"). The station's playlist consisted of a mix of current and upbeat rhythmic pop/R&B/dance and classic disco from the 1970s, 1980s, 1990s and today. The station also aired Whoopi Goldberg's syndicated morning show, Wake Up With Whoopi.[8]
The "Kool Oldies" format continued on KPLV's HD-2 channel until 2008, when it was replaced with a gay-oriented dance format from iHeart, known as Pride Radio. On August 29, 2015, KPLV-HD2 began stunting with Christmas music, which led into the September 4 debut of urban contemporary "Real 103.9", simulcast on translator K280DD 103.9 FM.[9]
By 2010, KPLV moved to a more Top 40 format. In September 2010, KPLV was placed on Mediabase's Rhythmic panel. In April 2011, KPLV was moved to Mediabase's contemporary hit radio panel.
My 93.1
On July 1, 2012, KPLV rebranded as "My 93.1".[10]
The Party returns
On April 12, 2015, KPLV temporarily rebranded as "#WhatIs931?" and used it as teasers. On April 17, 2015, at 9:31 am, after playing "Latch" by Disclosure, KPLV relaunched as "93.1 The Party". Like sister station KPTT in Denver, it featured a rhythmic/dance top 40 direction.[11][12]
The Mountain
On September 26, 2016, at noon, KPLV flipped to adult hits as "93.1 The Mountain". The format change brought the variety hits format to the market for the third time, as it was previously aired on KKJJ from June 2005 through August 2010 and KVGS from October 2011 through January 2015.[13] On October 18, 2016, KPLV changed its call letters to KYMT to match the "Mountain" moniker.
In April 2018, KYMT shifted to a mainstream rock format, while retaining the "Mountain" moniker.
In 2019, KYMT began airing Las Vegas Raiders games in the team's last year in Oakland, California.[14] In 2020, the games moved to KOMP and KRLV.
Neon 93.1
In February 2026, rumors of a format change were swirling amid declining ratings, with iHeartMedia registering new domains for the station; several of them hinted at a possible return of the rhythmic CHR "The Party" brand, or that it would do so as "Hits 93.1".[15] On February 9, at noon, after playing "The Memory Remains" by Metallica, KYMT instead flipped back to adult hits as "Neon 93.1", with the name and logo inspired by the heavy use of neon lights in the architectural designs of Las Vegas, most famously in the Welcome to Fabulous Las Vegas sign.[16] The first song played on "Neon" was "Without Me" by Eminem.[17]
References
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- ^ Page Module:Citation/CS1/styles.css has no content."Facility Technical Data for KYMT". Licensing and Management System. Federal Communications Commission.
- ^ Page Module:Citation/CS1/styles.css has no content."93.1 The Mountain - World Class Rock".
- ^ FCC.gov/KYMT
- ^ HD Radio. Las Vegas, NV Script error: No such module "webarchive". HD Radio Guide for Las Vegas
- ^ Broadcasting & Cable Yearbook 1985 page B-169. Retrieved Nov. 29, 2024
- ^ American Radio History
- ^ "Las Vegas #48", R&R Ratings Report & Directory, 1996. p. 103. Retrieved January 18, 2017
- ^ Splash Script error: No such module "webarchive"., Retrieved April 21, 2008
- ^ Page Module:Citation/CS1/styles.css has no content."iHeart Launches Real 103.9 Las Vegas – RadioInsight". September 4, 2015.
- ^ Page Module:Citation/CS1/styles.css has no content."KPLV Las Vegas Rebrands as My 93.1 - RadioInsight". July 1, 2012. Retrieved August 3, 2023.
- ^ What is Up at My 93.1 Las Vegas? from Radio Insight (April 12, 2015)
- ^ "KPLV Starts '93.1 The Party'" from All Access (April 17, 2015)
- ^ Page Module:Citation/CS1/styles.css has no content."93.1 The Party Las Vegas Gives Way To The Mountain". RadioInsight. September 26, 2016. Retrieved August 3, 2023.
- ^ Page Module:Citation/CS1/styles.css has no content."Raiders Move To KYMT Year Ahead Of Full Vegas Move". RadioInsight. May 20, 2019. Retrieved January 23, 2020.
- ^ Page Module:Citation/CS1/styles.css has no content."Domain Insight 2/5: Mountain Crumbling In Las Vegas? - RadioInsight". February 5, 2026. Retrieved February 9, 2026.
- ^ Page Module:Citation/CS1/styles.css has no content."KYMT Returns To Variety Hits As Neon 93.1 - RadioInsight". February 9, 2026. Retrieved February 9, 2026.
- ^ "Neon 93.1 launches in Las Vegas | 2/9/26"- YouTube
External links
- Template:FCC Licensing and Management System facility
- KYMT in Nielsen Audio's FM station database
- Template:FCC-LMS-Facility
- K280DD at FCCdata.org
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