LevelUp
Template:Short description Script error: No such module "other uses". Template:DMCA Template:DMCA
Page Module:Infobox/styles.css has no content.
| Lua error in package.lua at line 80: module 'Module:InfoboxImage/data' not found. | |
| Type of business | Private |
|---|---|
Type of site | Mobile Payments, Online food ordering (delivery and pickup) |
| Available in | English |
| Dissolved | Script error: No such module "Date time". |
| SuccessorTemplate:Pluralize from text | Grubhub Direct |
| Headquarters | , United States |
| Area served | Worldwide |
| [[Organizational founder|FounderTemplate:Pluralize from text]] | Seth Priebatsch |
| Employees | 200 |
| URL | www |
| Registration | Required |
| Launched | March 2011 |
| Current status | Inactive |
Script error: No such module "Check for conflicting parameters".
LevelUp was an American white-label platform for restaurants offering mobile ordering, QR-code payments and loyalty/CRM tools. It was created by Boston-based startup SCVNGR. Grubhub announced its acquisition of LevelUp for US$390 million in July 2018 and closed the deal on September 13, 2018.[1][2] Post-acquisition, LevelUp’s technology was integrated into Grubhub’s restaurant-facing products, including the self-service Grubhub Direct launched in 2021. The standalone LevelUp consumer app was discontinued on September 30, 2021.[3][4]
History
LevelUp was initially launched in March 2011,[5] and operated for its first 3 months as a daily deals platform.[6] In July 2011, LevelUp shifted away from daily deals to focus exclusively on facilitating mobile payments.[7] In July 2013, around 200,000 users and 3,000 companies were using LevelUp.[8] In October 2014, around 14,000 stores were using LevelUp.[9] In May 2017, they announced that they had raised $50 million in funding, with over 50,000 locations and more than 200 brands using Levelup.[10]
Overview
The LevelUp mobile application for iPhone, Android and Windows Phone allowed registered users to securely link their debit or credit card to a unique QR code displayed within the app. To pay with LevelUp, users scanned the QR code on their phone at LevelUp terminals located at local businesses who accept LevelUp as a form of payment.[11]
Some merchants that accepted LevelUp as a form of payment also offered monetary savings to users.[12] Users are given “First-Time Visit Specials” the first time they made a transaction at the merchant's location. Users could also unlock "credit" to a merchant's store after spending a certain amount at the merchant's location.[7]
As of June 2016, LevelUp was available for businesses in the Boston,[5] Chicago,[11] Washington DC, Northern Virginia, Philadelphia,[7] St. Louis, New York City,[7] Atlanta, San Francisco,[7] Dallas, San Diego, Minneapolis, Montgomery, Kansas City, Seattle, and Wilmington (North Carolina) areas.
In early 2018, the company announced the release of Broadcast, enabling restaurant brands to reach new customers by allowing them to browse live menus, order ahead and pay directly from high-traffic apps such as Facebook, Messenger, Yelp, Foursquare, Amazon Alexa and Chase Pay.[13]
As of September 30, 2021, the LevelUp app is no longer available.[14]
References
Page Template:Reflist/styles.css has no content.
- ^ Page Module:Citation/CS1/styles.css has no content.Ha, Anthony (July 25, 2018). "Grubhub acquires payments and loyalty company LevelUp for $390M". TechCrunch.
- ^ Page Module:Citation/CS1/styles.css has no content."Grubhub Completes Acquisition of LevelUp" (Press release). Grubhub Newsroom. September 13, 2018.
- ^ Page Module:Citation/CS1/styles.css has no content."Grubhub Unveils Grubhub Direct, a Commission-Free Platform to Help Restaurants Reach Loyal Diners and Build their Brands Online" (Press release). Grubhub/PR Newswire. May 12, 2021.
- ^ Page Module:Citation/CS1/styles.css has no content."When will I no longer be able to use the LevelUp app?". LevelUp Support. August 20, 2021. Retrieved October 21, 2025.
- ^ a b Page Module:Citation/CS1/styles.css has no content.Kirsner, Scott (March 11, 2011). "Test-driving SCVNGR's new LevelUp app for local discounts". Boston Globe. Retrieved June 14, 2016.
- ^ Page Module:Citation/CS1/styles.css has no content.Jennifer Van Grove (March 10, 2011). "SCVNGR Pilots New Hybrid Mobile App for Local Merchant Deals With Game Mechanics". Mashable.
- ^ a b c d e Page Module:Citation/CS1/styles.css has no content.Sutter, John D. (October 12, 2011). "LevelUp app aims to keep coupon users coming back". CNN.
- ^ Page Module:Citation/CS1/styles.css has no content.Chen, Brian X. (July 12, 2012). "LevelUp Tries Dropping the Transaction Fee for Mobile Payments". The New York Times. Retrieved June 14, 2016.
- ^ Page Module:Citation/CS1/styles.css has no content.Shontell, Alyson (April 16, 2014). "Payment Startup LevelUp Thinks It Has Found A Way To Charge Merchants A 0% Credit Card Processing Fee". Business Insider. Retrieved June 14, 2016.
- ^ Page Module:Citation/CS1/styles.css has no content.Ainger, Neil (May 16, 2017). "LevelUp mobile app gets $50 million in latest fintech fundraising round". CNBC. Retrieved March 14, 2017.
- ^ a b Page Module:Citation/CS1/styles.css has no content.Wong, Wailin (February 16, 2012). "Loyalty program LevelUp to launch in Chicago". Chicago Tribune. Retrieved June 14, 2016.
- ^ Page Module:Citation/CS1/styles.css has no content.Martinez, Edecio (August 29, 2011). "LevelUp challenges Groupon's model with trio of deals". CBS News. Retrieved June 14, 2016.
- ^ Page Module:Citation/CS1/styles.css has no content.Whitten, Sarah (January 9, 2018). "LevelUp rolls out new service for restaurants hoping to snag new customers". CNBC. Retrieved February 11, 2021.
- ^ Page Module:Citation/CS1/styles.css has no content."When will I no longer be able to use the LevelUp app?". support.thelevelup.com. August 20, 2021. Retrieved May 30, 2024.
Further reading
- Page Module:Citation/CS1/styles.css has no content.Empson, Rip (September 6, 2012). "On A Mission To Be Mobile Payment Agnostic, LevelUp To Roll Out NFC-Capable Terminals". TechCrunch. Retrieved June 14, 2016.
