Brunswick Boat Group

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Brunswick Boat Group
Company type
Division
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Headquarters
Knoxville, Tennessee
,
U.S.
ProductsMotorboats
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Number of employees
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ParentBrunswick Corporation
SubsidiariesBayliner, Boston Whaler, Lowe Boats, Sea Ray
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The Brunswick Boat Group is an American pleasure boat manufacturer. Headquartered in Knoxville, Tennessee, United States, it is the largest maker of such craft in the world. Net sales were US$1.7 billion in 2008,[2] and US$1.0 billion in 2012.[1]

The Boat Group makes Sea Ray, Bayliner and Meridian pleasure boats; Boston Whaler, Crestliner, Cypress Cay, Harris (formerly FloteBote), Lowe, Lund, Princecraft fishing, deck and pontoon boats. Brunswick is one of the largest boat makers by units in Europe, with Quicksilver, Uttern and Valiant boat brands. Brunswick also owns the New Zealand boat brand, Rayglass. Brunswick markets its specialty boats through Brunswick Commercial and Government Products. Attwood and Kellogg boat parts and accessories, once a part of the group, are now a part of the Mercury Marine group.[1][3][4]

History

The Brunswick Boat Group (BBG) was formed in 2000 to manage the Brunswick Corporation's nearly 45 boat brands. The parent company is traded on the New York Stock Exchange under the symbol BC. From 2000 to 2005 the BBG doubled in size and acquired 13 additional brands.[5]

The global economic downturn led the Brunswick Boat Group to close more than a dozen plants and reduce its workforce by about 10% after its sales fell more than 16% in 2008.[6]

Subsidiaries

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Notes:

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  1. ^ a b c Now a part of the Mercury Marine group.
  2. ^ Discontinued in 2009.
  3. ^ Marine Products Corporation purchased Robalo from Brunswick in June 2001.[9]
  4. ^ Marine Products Corporation acquired the Wahoo! trademark when it purchased Robalo from Brunswick in June 2001.[9]

See also

References

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  1. ^ a b c d e Page Module:Citation/CS1/styles.css has no content."Brunswick Corporation At-A-Glance" (PDF). Brunswick Corporation. Retrieved January 5, 2014.
  2. ^ Page Module:Citation/CS1/styles.css has no content."Brunswick Corporation: Fact Sheet" (PDF). Brunswick.com. Retrieved August 11, 2013.
  3. ^ Page Module:Citation/CS1/styles.css has no content."Knoxville, Tenn.-based Brunswick Boat Group regroups to build a better boat". Highbeam.com. Archived from the original on October 26, 2012. Retrieved August 11, 2013.
  4. ^ Page Module:Citation/CS1/styles.css has no content."Google Finance: Stock market quotes, news, currency conversions & more". Google.com. Retrieved March 4, 2012.
  5. ^ a b Page Module:Citation/CS1/styles.css has no content."Company | History | Interactive Timeline". Brunswick. Retrieved March 4, 2012.
  6. ^ Page Module:Citation/CS1/styles.css has no content."Sea Ray Boats, Inc.: quotes & news - Google Finance". Google.com. Retrieved March 4, 2012.
  7. ^ Page Module:Citation/CS1/styles.css has no content."Brands | Marine - Boats". Brunswick. Retrieved March 4, 2012.
  8. ^ Page Module:Citation/CS1/styles.css has no content."Bayliner Customer Care". Bayliner Customer Care. Retrieved March 4, 2012.
  9. ^ a b Page Module:Citation/CS1/styles.css has no content."Edgar Filing: Marine Products Corp - Form 10-K". Marketplace. Retrieved January 5, 2014.

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