LowerMyBills.com
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Company type | Private |
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| Headquarters | Playa Vista, California |
Key people | Graham Skidmore, CEO / Vince Lewis, President / Jeff Hughes, President |
| Products | Home Loans, Credit Cards, Auto Insurance, Health Insurance, Solar |
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| Parent | Rocket Companies |
| Website | lowermybills |
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LowerMyBills.com is a consumer finance corporate website owned by Rocket Companies, the parent company of Rocket Mortgage. The company acquired the website in 2017.[1] The site markets offers from mortgage lenders to consumers.
History
LowerMyBills.com was founded by Matt Coffin[2] in 1999.[3] The then privately held company was purchased in 2005 by Experian for $330 million, with performance-based incentives that could add up to an additional $50 million over the next two years. In the year ending March 31, 2005, the company had an operating profit of $26 million on sales of $120 million.[4][5]
In May 2012, Ybrant Digital announced that it had agreed to purchase PriceGrabber, LowerMyBills, and ClassesUSA.com from Experian. Steve Krenzer was to move from Experian to Ybrant to continue to lead these three businesses. Ybrant expected the purchase to nearly double its revenues.[6]
In September 2012, the purchase of PriceGrabber, LowerMyBills, and ClassesUSA.com from Experian fell through.[7] In October 2012, Experian announced that it had completed the sale of its PriceGrabber, LowerMyBills.com, and ClassesUSA.com to the management teams of those businesses. The company continued operations under the name of Core Digital Media, from Los Angeles, CA.[8][9] In January, 2017, Rock Holdings Inc., the parent company of Rocket Mortage, acquired LowerMyBills.com and ClassesUSA.com from their parent company Core Digital Media.[10][1]
Advertising
TNS Media Intelligence reports that the company spent nearly $75 million on web advertisements in 2006 through November, making it one of the medium's largest advertisers.[11] The website's banner ads generally include animations or soundless video clips that are not related to financial matters.[11][12] The site connects consumers who respond to their marketing with a network of leading service providers. This is done via lead "forms" where consumers voluntarily submit relevant information regarding the transaction under consideration. Consumers can approve who they will be connected with and are told that the service provider will contact them via phone and or email, in compliance with the TCPA and other relevant regulations.[citation needed]
References
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- ^ a b Page Module:Citation/CS1/styles.css has no content.Lane, Ben (2017-01-06). "Quicken Loans parent acquires mortgage shopping website LowerMyBills.com". HousingWire. Retrieved 2022-09-04.
- ^ Page Module:Citation/CS1/styles.css has no content."Jake Winebaum Smile Just Got Brighter As He Raises $15 Million In Funding". Jewish Business News. 2013-10-31. Retrieved 2020-05-07.
- ^ Page Module:Citation/CS1/styles.css has no content."Experian Launches Interactive Unit with $330 million Acquisition of LowerMyBills.com". insideARM. 12 September 2006.
- ^ "ROUNDUP GUS beefs-up Experian with LowerMyBills.com purchase", Forbes, May 5, 2005. Accessed May 16, 2007. Archived from the original May 20, 2005.
- ^ "Acquisition of LowerMyBills.com by Experian for $330m plus earn-out", Experian press release dated May 5, 2005. Accessed May 16, 2007.
- ^ Page Module:Citation/CS1/styles.css has no content."Ybrant to Buy US$283 Million (INR 1500 Crores) Business from Experian" (Press release). 10 May 2012. Retrieved 2012-05-10.
- ^ Page Module:Citation/CS1/styles.css has no content."Experian's PriceGrabber sale falls through". Retrieved 2012-09-26.
- ^ Home page. LowerMyBills.com. Retrieved on October 4, 2010.
- ^ Page Module:Citation/CS1/styles.css has no content."Experian plc : Sale of PriceGrabber and NA online lead generation". 26 October 2012. Retrieved 2012-10-26.
- ^ Page Module:Citation/CS1/styles.css has no content."Rock Holdings Signs Agreement to Acquire LowerMyBills and ClassesUSA, Enters Lead Acquisition Space". Quicken Loans Pressroom. 2017-01-06. Retrieved 2020-05-07.
- ^ a b Stone, Brad. "Don’t Like the Dancing Cowboys? Results Say You Do", The New York Times, January 18, 2007. Accessed May 16, 2007.
- ^ Page Module:Citation/CS1/styles.css has no content.Gomes, Lee (May 9, 2007). "As Web Ads Grow, Sites Get Trickier About Targeting You". The Wall Street Journal.
