Manoto

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Manoto
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CountryUnited Kingdom
HeadquartersLondon
Programming
LanguageTemplate:Pluralize from textPersian
English
Picture format576i (16:9 SDTV)
1080i (HDTV)
Ownership
OwnerWizeWorx Media Ltd.
Sister channelsManoto 2 (closed in June 2011)
History
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ClosedScript error: No such module "Date time". (ceased satellite broadcasting)
Former namesManoto 1
Links
Websitewww.manototv.com
Availability
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Terrestrial
Oqaab
(Afghanistan)		Channel 51
Streaming media
manototv.comWatch live

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Manoto (Template:Langx, lit.Template:Thinsp'You and I') is an international free-to-air Persian language general entertainment channel launched in October 2010, owned by Marjan Television Network. It is based in London and its programs included documentaries, films, series, news and reports.[1][2] Manoto promotes Iranian monarchism,[3] and backs former Crown Prince Reza Pahlavi.[4][5]

The channel ceased satellite broadcasting on 31 January 2024,[6] but continued to operate via social media platforms such as Instagram, Facebook, X, and YouTube.[7] In 2025, Manoto returned as a subscription service internationally, and free-to-air in Iran via satellite.[8]

Overview

Marjan Television Network was established by Kayvan Abbassi and Marjan Abbassi.

Manoto's funding came from venture capitalists, according to a 2011 report on human rights and information access in Iran by the Foreign Policy Centre, a UK-based independent think tank. The report did not name the venture capital firms behind the station.[9] However, many Iranian analysts believed that the channel was promoting Iran's ousted monarchy.[10]

Kayvan and Marjan Abbassi, the UK-based Iranian couple who launched Manoto 1, in 2010, stayed out of the media spotlight. They and other Manoto 1 officials had usually declined to comment for their company and TV channel despite repeated requests for interviews.[9]

Viewership

Manoto's viewership rates were difficult to determine; however, anecdotal reports about the channel's ubiquitous popularity suggested that it had gained rapidly in market share to rival more established satellite channels like BBC Persian and VOA Persian TV. According to a BBC report in 2008, these channels may be watched by at least 30 percent of households inside Iran.[11]

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Befarmaeed Sham

Befarmaeed Sham (Befarmāid Ŝām) (Template:Langx), is the Iranian version of the original British cooking show Come Dine with Me, in which participants host dinner parties and compete for the title of best cook and entertainer.

Googoosh Music Academy

Script error: No such module "Labelled list hatnote". In this program, Googoosh and her team of experts, Hooman Khalatbari and Babak Saeedi, help unknown Iranian performers maximize their talent in vocal music and singing, like the American program, American Idol. Hosted by Raha Etemadi, it was also launched in the British TV channel, Unique TV.[12]

Manoto Stage

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Manoto Stage was the biggest Persian-language talent show airing from London, England. It was hosted by Raha Etemadi and produced by Roxy Amini and Saber (Roxy Saber). Stage invited four Iranian music producers to coach, help, and judge the contestants: Reza Rouhani, Babak Saeedi, Hamed Nikpay and Sharam Azar (Sandi). Amir Hussein Eftekhari from Hamed Nikpay's group won the first airing of the show with a $50,000 prize.[13] In addition, Stage brought in several famous musical guest stars to perform live on the show, including Aref, Afshin,[14] Sepideh,[15] Ava Bahram[16] and Shahab Tiam.[17]

Miss World and Miss Universe

Miss World and Miss Universe, both are part of the Big Four international beauty pageants, were shown on Manoto TV every year since 2011.

Manoto Plus

For one hour a day, five days a week this prime time magazine-style program, produced by Kasra Ghiassi and hosted by Sahar Sagharchi and Shaho Falahi, looked at topical stories from around the world. With some in-depth segments, as well as more light-hearted material, the show attracted big-name Iranian celebrity guests and a loyal following. Vahid Mahdavi presenting short reports all around the world and Lola Yeganeh Ameri presenting and producing the fashion content for the live show as well covering fashion, beauty, and culture topics around the world.

Political positions

Manoto TV backs former Crown Prince Reza Pahlavi.[4][5] It is described by Bloomberg News as an "explicitly monarchist, anti-regime and pro-Israel" broadcaster.[3]

Armin Messager writes that Manoto creates a nostalgia for the return of the Pahlavi dynasty, while completely omitting the torture and wealth inequality that occurred during Pahlavi rule.[18] Messager gives as an example where Manoto broadcast an interview with a former SAVAK official Parviz Sabeti, who justified torturing dissidents during Pahlavi rule.[18]

References

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  1. ^ Page Module:Citation/CS1/styles.css has no content."About us". Manoto. 30 November 2010. Archived from the original on 22 February 2020. Retrieved 9 December 2015.
  2. ^ Page Module:Citation/CS1/styles.css has no content."~ﺱ ﺍﺯ "ﺑﻔﺮﻣﺎﯾﯿﺪ ﺷﺎﻡ ﺍﯾﺮﺍﻧﯽ" ﻧﻮﺑﺖ "ﺁﮐﺎﺩﻣﯽ ﻣﻮﺳﯿﻘﯽ ﺍﯾﺮﺍﻧﯽ" ﺭﺳﯿﺪ!" (in فارسی). ﺳﯿﻨﻤﺎﯼ ﻣﺎ. Archived from the original on 20 November 2011. Retrieved 24 November 2011.
  3. ^ a b Page Module:Citation/CS1/styles.css has no content."Iran's Exiled Prince Is Buoyed by Nation Desperate for Change". Bloomberg.com. Archived from the original on 18 January 2026. Retrieved 18 March 2026. Manoto TV and Iran International emerged as explicitly monarchist, anti-regime and pro-Israel broadcasters, becoming one of the most effective propaganda weapons against the Islamic Republic and a major boon to Pahlavi.
  4. ^ a b Page Module:Citation/CS1/styles.css has no content.Bajoghli, Narges (18 March 2026). "A London Television Station Has Convinced Iran the Shah Was Great". Foreign Policy. Retrieved 18 March 2026.
  5. ^ a b Page Module:Citation/CS1/styles.css has no content."How a shadowy, hawkish new group tied to Iranian monarchists is gaining influence in Congress | Responsible Statecraft". responsiblestatecraft.org. Retrieved 18 March 2026.
  6. ^ Page Module:Citation/CS1/styles.css has no content."آخرین روز، ۳۱ جنوری؛ بسته شدن شبکه تلویزیونی من‌وتو قطعی شد". Iran International (in فارسی). 5 January 2024. Retrieved 31 January 2024.
  7. ^ Page Module:Citation/CS1/styles.css has no content."در جستجوی یک رؤیا برای "من و تو"؛ یک تلویزیون ملی و محبوب و خاطره‌انگیز…". Kayhan London (in فارسی). Retrieved 29 January 2024.
  8. ^ Script error: No such module "cite tweet".
  9. ^ a b Page Module:Citation/CS1/styles.css has no content.Torbati, Yeganeh. "London TV channel dips a toe into Iran culture war". Reuters. Archived from the original on 1 January 2016. Retrieved 13 September 2012.
  10. ^ Page Module:Citation/CS1/styles.css has no content.Monavar Khalaj (10 April 2013). "Primetime battle for Iran's airwaves". Financial Times. Retrieved 16 April 2013.
  11. ^ Page Module:Citation/CS1/styles.css has no content."Blog | Manoto TV". FRONTLINE. Retrieved 2 January 2013.
  12. ^ Page Module:Citation/CS1/styles.css has no content."Googoosh Music Academy". Unique Television. Retrieved 11 January 2012.
  13. ^ Page Module:Citation/CS1/styles.css has no content.تو, Manoto من و. "Manoto TV". Manoto TV.
  14. ^ Page Module:Citation/CS1/styles.css has no content.تو, Manoto من و. "Afshin Performance at 23:30 قسمت ۱۸ - نتیجه". Manoto TV (in فارسی). Retrieved 7 February 2019.
  15. ^ Page Module:Citation/CS1/styles.css has no content.تو, Manoto من و. "Sepideh Performance at 1:20:10 قسمت ۲۲ - نتیجه نهایی". Manoto TV (in فارسی). Retrieved 7 February 2019.
  16. ^ Page Module:Citation/CS1/styles.css has no content."Home". www.avabahram.com. Retrieved 10 May 2020.
  17. ^ Page Module:Citation/CS1/styles.css has no content.تو, Manoto من و. "Shahab Tiam performance at 21:20 قسمت ۱۰ - اعلام نتیجه هفته سوم". Manoto TV (in فارسی). Retrieved 7 February 2019.
  18. ^ a b Page Module:Citation/CS1/styles.css has no content."Iran's monarchists: Producing nostalgia, courting war | Armin Messager | Qantara.de". qantara.de. 28 July 2025. Retrieved 18 March 2026.
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